logo

Planning for Growth Assignment - Norsk European wholesale

   

Added on  2020-12-24

20 Pages5274 Words192 Views
Planning for growth
Planning for Growth Assignment - Norsk European wholesale_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P2 Ansoff's growth matrix .........................................................................................................6TASK 2............................................................................................................................................7P3 Potential sources of funds available for enterprise................................................................7TASK 3............................................................................................................................................9P4 Business plan for growth ......................................................................................................9TASK 4..........................................................................................................................................11P5 Exit or succession option for SME's in the organisation ....................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14Books and Journals...................................................................................................................14
Planning for Growth Assignment - Norsk European wholesale_2
INTRODUCTIONPlanning is required at every stage of the business. Every firm want success in their lifeto convert their actual position. Planning for growth helps enterprise in bringing profitability andsustainability. Strategies and policies in a growth plan help business to generate revenue(Barbour and Deakin, 2012) . In this section there is a discussion about Norsk Europeanwholesale private limited who provides trucking and transportation services. The company wasestablished in 1993, in slough, Colnbrook. Norsk is providing wide range of wholesale deliveryservices to Europe, Eastern Europe and Scandinavia. It offers fastest overnight next day deliverynetwork to many cities.This project states the growth opportunities prevailing in the market with reference torespective company. It provide abstract on ansoff matrix and source of funds which helpbusiness to sustain for a longer period of time. It supplies the business plan through whichbusiness is able to achieve objectives or goals. Besides this it also furnishes exit or successionoption which small scale business and medium scale business can use as per thecurrent demandof customer.TASK 1 P1 Evaluating growth opportunities with reference to organisation.The growth opportunities help the business to get near to its desired outcome. Everybusiness want success and development for that they make all the efforts. These efforts aregenerally towards satisfying customer needs and wants. Through this company want tounderstand various factors which affect the business. With the help of Pestle analysis business isable to know more about the external factors and its effect on the business. In additional to this italso describes about the porter generic model which help the business in increasing market share.Porter Generic Model This is a strategy which can be easily applied to all kinds of businesses and theirproducts. It helps enterprise to know the competitive advantage in the selected market whichhelp them to earn profit. Competitive advantage helps the business organization to sustain for alonger period of time without any difficulty because it helps in beating the competitors . Thegeneric strategies include cost leadership, differentiation, cost focus and differentiation focus.
Planning for Growth Assignment - Norsk European wholesale_3
Cost leadership: Business get the benefit of low cost through using high technology, lowcost raw material and locating the plant at a place where resource are available at very reasonablerate and many more ways. Through adopting this theory Norsk European wholesaler can increasetheir sale and profit margin as the product is costing very low.Differentiation: This strategy says that business have to add some features or showinnovation and creativity to make the product strong competitor of other firm.It helps firm toearn competitive advantage due to offering unique product which was more demanded by thecustomer. Norsk European wholesale through this can attract large number of customer as theyare offering a thing which are different from their competitors of the society.Focus: This is a strategy which teach the concept of focusing one thing at a time. Itmeans that business should focus on one or more section of the market for the growth notcomplete market with one product. The respective company should focus on that section whichhave less density of the competitor. From cost leadership and differentiation business can adoptany of them. Norsk European wholesale use this strategy for increasing their market share. Itbased on two strategies which are given below-Cost focus: This is a strategy under which business focuses on the cost to achieveadvantage over its target. In this services are offered to client and business firms on the basis ofdifferent cost as compare to other firms. By the help of this the respective company can increaseits sales in that particular region.Differentiation focus: Through differentiation firms finds a uniqueness in the product for reference point. In organisation differentiation in the commodity should be done on the basisof customer needs and wants otherwise profit of the company is not assured (Chen, Band et.al.2014) . Norks European wholesale company can use cost focus strategy in order to make itsstrong presence in the market as they are not able to make big differentiation in their services.Pestle Analysis Internal factors are those which can be controlled by the business according to firmstructure while external factors are those which make alteration in the business on the ground ofoutside environment. Pestle take place in the organisation because it helps in knowing aboutexternal factors which are affecting them. Under this there is a study of various factors such as
Planning for Growth Assignment - Norsk European wholesale_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Opportunities for Planning for Growth Assignment
|23
|6828
|153

Planning for Growth Assignment Solution - Doc
|12
|3597
|82

Planning for Growth: Evaluating Opportunities and Justification
|19
|4060
|41

Planning for Growth Assignment - NM construction company
|15
|5123
|445

Planning for Growth: Strategies and Funding Sources for Taylored Games LTD
|15
|4467
|53

Planning for Growth Opportunities : Assignment
|16
|4679
|89