Opportunity Analysis for E-Waste Recycling Business in Singapore

Opportunity Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Introduction..............................................................................................................................1
2. Environmental scan of selected country and industry.............................................................1
3. Customer profiling...................................................................................................................4
4. Target market size as well as growth trend..............................................................................5
5. Identification of opportunity....................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Opportunity analysis is said to establishing demand, analysis of competition as well as
studying market situations for becoming potential to have clear vision in order to plan strategies
accordingly (Ferreira and Peragine, 2015). It is considered as vital procedure for organisational
growth along with required to be performed regularly. The report is based on new venture
creation along with introduction of business idea, country as well as chosen industry, it further
includes environmental scanning of country and industry, target market size and identification of
opportunity.
MAIN BODY
1. Introduction.
Opportunity analysis is characterised as set of activities to identify and investigate
revenue enhancement along with expense reduction circumstances fro better positioning the
business for realising enhancement in market potentials, profits and other desirable goals (Green,
2015). The chosen industry for new venture creation is electronics industry which involves
businesses of building, creating, producing and selling commodities like computers, transistors,
integrated circuits, televisions and many more. The chosen country is Singapore. The business
idea is E-Waste Recycling Business which will recycle and recover all the electronics as well as
electrical materials from old commodities for utilising in new products. The wastage of
electronic products is one of the issue within Singapore environment as around 70 products are
disposed by the people within the city and the disposed electronic products that have become
obsolete are harming the environment and creates environmental pollution. In addition, the
demand of consumers to recycle the dump wastage is also growing. In order to protect the
environment, recycling the obsolete devices and meeting consumers demand, chosen business
venture will be a profitable idea.
2. Environmental scan of selected country and industry.
Before initiating the new venture, it is essential to scan the external environment along
with the industry where the activities of new venture will be operated. The environment within
electronics industry and country like Singapore are scanned through framework of PESTLE
analysis, Porter's Five forces and competitive analysis. All are as follows;
PESTLE analysis
1