Opportunity Analysis and Pitch Presentation for a Fictitious Investor

This presentation is a business plan for a fictitious investor. It includes an opportunity analysis and pitch presentation for a Powerade Sports drink, which is manufactured by Coca-Cola company. The presentation covers idea generation, problem and need analysis, market analysis, customers, business model, and competition.

PITCH
PRESENTATION

TABLE OF CONTENT
 Introduction
 Idea generation
 Problem and Need analysis
 Market analysis
 Customers
 Business model
 Competition

INTRODUCTION
 The presentation aims to deliver a business plan to grab the
attention of investors. It has seen that, there is requirement of
the idea generation on the business and analyse the problems
that will cause an impact on the idea. The idea is of Powerade
Sports drink which is manufactured by Coca-Cola company
(Abdullah, 2020).
 The necessary requirements of a business plan is to look for
opportunity, market factors, customer behaviour and their
needs and wants. Also, the idea will be supported with
business model and competition which are effective for the
requirement of developing a secured business objective.

IDEA GENERATION
 The idea of brining the Powerade Sports drink is came from
analysing the opportunity in the market for health conscious
people.
 The customer are being much health centric and wants to look
at their physical maintenance. for that instance, the idea for
bringing Powerade will be beneficial to those people who do
not want to intake sugary products and require healthy as well
tasty way for satisfying thirst.
 The method used for finding this idea is research among the
customers insights behaviour.

PROBLEM AND NEED ANALYSIS
 The main problem identifying in the market is of fining the right
product which can satisfy customer in their complex demands.
People want to be health conscious but taking something extra
that will add nice taste.
 There is need for food intakes which are of low calories, sugar
and gluten substances that will not make any harmful impact on
the human body. The problem can be solved by giving powerade
Sports drink in different flavours and additional substances
(Almeida, and Santos, 2018).
 Many people also faced issues about the dehydration, muscle
plain and low stamina while playing or running.
 The powerade drink will helps in staying hydrated, maintain the
blood flow and prepare body for energetic practices.

MARKET ANALYSIS
 This analysis will helps in identifying the make surrounding in terms of internal and
external factors. It will help in analysing the need for idea and better strategies would be
developed. The market will become impactful in bringing a new idea and may lead to
failure. For that instance, there is requirement of the porter five force analysis:
 Threat of new entrance:
 Threat of bargaining power of buyer
 Bargaining power of suppliers: Porter's five forces
 Threat of substitute products:
 Competitive rivalry:

CUSTOMERS
Sticky
Toffee
Pudding
17 4.95 1.38 32.00% 1.57 70.05 20.27 40.78 2%
 The customer has need for a refreshing drink which will keep them hydrated and naturally
active. They require energy as well as taste at the same time in a drink that will start their day
well.
 The customer has demand for Powerade in order to get the stamina during the sports
practices at play filed. due to having high burn of calories and to remain fit, they require
drink which has nutritions and great elements.
 The customer are relying of the normal drinks who have sugar and flavours that give
temporary satisfaction to their hunger. ( Götz, 2020).
 The customer is willing to pay a minimal price for this drink which is $8. it is the worth the
price as provides a value to their thirst.

BUSINESS MODEL
Key resources Key activities Value
preposition
Consumer
relationship
Channels Cost structure
It requires
resources like
digital media,
ingredients ,
production
machinery and
equipments.
The activity are
required to put
all the
ingredients in
the production
and launch it
after giving it a
test trial.
The unique
selling
preposition of
Powerade is
hydrated
elements are
present in it.
It will be
maintain
through taking
feedbacks at
websites and
application.
The Channel
used for
launching
Powerade are
online website,
application and
physical retail
stores.
The cost will be
incurred for $r
for ingredients
and resources
used which will
be sold for $8.

COMPETITION
 There are a lot of competition of the Powerade
drink. It is sold by other beverages company
like Pepsi, Hershey, Nestle and other local
brands.
 Some companies could also enter into market
that are Nestle, Tesco, ABI SAB group.
 The advantage these competitor will face is to
grab opportunity of technology and marketing
In the retails sector. The disadvantage they
will face about the already existing competitor
which has grabbed large customer base.

VALUE PREPOSITION
 The core value preposition is to provide health
benefits in order to reduce causes of getting
hazardous diseases.
 This value will create a hike into the market
and people will take better advantage in the
covid-19 scenario.
 Therefore, the power it drink has a personal
connection due to having dedication towards
sports and athletic

CONCLUSION
 The presentation has concluded that, there are various factors which needs to be taken
intro consideration for understanding a business idea. It shows that, the company is
required to analyse market competition, customers needs and area of improvement,. A
business model canvas is also helpful in preparing for launching the product effectively.


REFERENCES
 Abdullah, R., 2020. Importance and contents of business plan: A case-based approach. Jurnal
Manajemen Indonesia, 20(2), pp.164-176.
 Almeida, F. and Santos, J., 2018. The business plan reference manual for IT businesses. River
Publishers.
 Candraningrat, C., 2019. Business Plan" a Simple Strategy To Grow A Remarkable Business".
 Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship in
generic business plan competitions. Journal of Cleaner Production, 267, p.122076.

REFERENCES
 Lubis, M. and Azizah, A.H., 2018, August. Towards achieving the efficiency in zakat
management system: interaction design for optimization in Indonesia. In International
Conference on User Science and Engineering (pp. 289-301). Springer, Singapore.
 Balz, V., 2019. Regional Design: Discretionary Approaches to Planning in the Netherlands. A+
BE| Architecture and the Built Environment, (6), pp.1-252.


THANK YOU