Opportunity Analysis for Tesla Motors

Running head: OPPORTUNITY ANALYSIS FOR TESLA MOTORS
OPPORTUNITY ANALYSIS FOR TESLA MOTORS
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OPPORTUNITY ANALYSIS OF TESLA MOTORS
Table of Contents
Introduction......................................................................................................................................2
Situational Analysis.........................................................................................................................2
PESTLE Analysis............................................................................................................................3
Consumer Analysis..........................................................................................................................4
SWOT ANALYSIS.........................................................................................................................5
Marketing Objectives.......................................................................................................................6
Conclusion.......................................................................................................................................7
Bibliography....................................................................................................................................8

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OPPORTUNITY ANALYSIS OF TESLA MOTORS
Introduction
The aim of the report is to present a detailed opportunity analysis of the Tesla Motors thereby
exploring it macro and micro analysis of the company. Tesla Inc., was founded in the
year 2003 and was earlier known as Tesla Motors, is particularly based in Palo Alto,
California specializing the manufacturing solar panel, batteries of lithium ions and a wide
variety of electric vehicles. Elon Musk is the CEO of Tesla Inc. who envisions to
transform commutation to provide affordable electric vehicles to average consumers
(Endsley, 2017). Tesla was initially started by a group of engineers aiming to bring
revolution in electric cars. These engineers realized the potential of the electric cars
which can be more efficient than the gasoline and diesel cars. Tesla builds the all-electric
vehicles are clean and sustainable form of energy which believes to world should not rely
in fossil fuels and move forward towards a zero-emission future. Tesla’s mission
statement: “to accelerate the world’s transition to sustainable energy” (Mangram, 2012).
Situational Analysis
Market Analysis
According to ReportBuyer, the global market of electric vehicles is predicted to increase at a
rapid pace such as compounded growth rate ranges from 21.4% in the period of 2018 to
2026. Looking at such great potential of the EV market in US, Tesla has been ruling as it
has been selling three most efficient bestselling EV cars (Morrish, 2010). While any
nations have understood that EV is a potent solution in the near future, China has also