Tesla Strategic Analysis | Assignment

Running head: TESLA STRATEGIC ANALYSIS
Tesla Strategic Analysis
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TESLA STRATEGIC ANALYSIS1
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
PESTLE Analysis........................................................................................................................2
Porter’s 5 forces analysis.............................................................................................................5
TOWS matrix...............................................................................................................................6
Value chain analysis....................................................................................................................6
Challenges........................................................................................................................................8
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

TESLA STRATEGIC ANALYSIS2
Introduction
The global automotive market is dynamic in nature. Companies are constantly adopting
strategies with the help of which they aim to gain a competitive advantage while they are
operating in the market. Tesla Motors Inc. is a company that has been operating in the global
automotive market since 2003 and they launched the first car the Tesla Roadster in the year 2008
(Tesla.com 2019). The headquarters of the company is in Palo Alto, USA. Elon Musk, the main
brain behind the company has been able to operate manage the affairs of the company with
transformational leadership (Tesla.com 2019). The main repertoire of the company is built
around the development of electric vehicles and an energy unit. The purpose of this assignment
is to identify the factors that the company must identify and comply with in order to remain
sustainable while they operate in the industry. The current challenges and opportunities
presented before the company will be discussed using frameworks such as PESTLE analysis,
Porter’s 5 forces, BCG and TOWS matrix, value chain analysis.
Discussion
There are various aspects that can be adjudged in order to determine the strategic and
competitive advantage in the market. A PESTLE analysis will help in evaluation of the external
environment that the company operates in. Porter diamond of competitive advantage can be used
to evaluate the scope of competition that exists in the market. TOWs matrix helps in
identification of methods through which the weaknesses and threats can be turned into
opportunities and strengths.
PESTLE Analysis
Following is the review of the external scenario;