Opportunity, Innovation, and Entrepreneurship

This report focuses on the opportunities, innovation, and entrepreneurship in the context of Jaguar and the automotive industry. It explores the impact of mega trends on the market and identifies entrepreneurial business opportunities. The report also presents a creative proposal for a new product, service, or venture activity. The main trends discussed include electric vehicles, sustainability, and automation.

Opportunity
Innovation and
Entrepreneurship

Executive summary
The company is been engaged in bringing out new services according to the needs and demands
of services. The innovation brings out the solution to problem which is being faced by consumers
or even employees. The growth of Jaguar and they can be engaged in developing their company
by launching the most innovative and creative product by properly analysing the mega trends
that has been going in the market. The company will able to gain competitive advantage with
the help of following the mega. The car will be launched by the firm so that the global warming
can be reduced. It will assist Jaguar in growing and also, they will be able to gain competitive
advantage with the help of following the mega trends of business.

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
investigate the impact of the mega trends studied and the emerging trends on that market or
sector............................................................................................................................................3
Identify entrepreneurial business opportunities arising as a result of the impact of the trends...4
A creative proposal for a new product, service or venture activity.............................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Innovation in its modern meaning is "a new idea, creative thoughts, new imaginations in
form of device or method. In this the company is been engaged in bringing out new services
according to the needs and demands of services. The innovation brings out the solution to
problem which is being faced by consumers or even employees. Innovation is based on the
articulated needs or existing market needs. Present report will lay emphasis on Jaguar. Jaguar is
the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its
headquarters in England. Present report will lay emphasis on identifying a market or sector, and
then investigate the impact of the mega trends studied and the emerging trends on that market. It
will also identify entrepreneurial business opportunities arising as a result of the impact of the
trends.
MAIN BODY
investigate the impact of the mega trends studied and the emerging trends on that market or
sector
Pestle analysis
(Source: Pestle analysis of Jaguar, 2016)
Pestle analysis of Jaguar
Political: In this the company needs to be engaged in following the laws and rules given by
government. They need to ensure that all the activities are been followed in ethical way.
Economic: In this if the labour rate increases, then the operational cost of Jaguar will also
increase. This can affect their business.
Social: In this Jaguar needs to be engaged in making sure that while launching new innovation
the culture, belief and thought process of people is not been hampered.
Technological: In this Jaguar needs to be involved in following the new trends and techniques so
that they can grow.

Legal: In this the ajaguar needs to implement the health and safety aspects in organization
accoridng to health and safety law.
Environmental: In this Jaguar needs to make sure that resources are been utilised effectiently so
that sustainability is created.
Jaguar will be engaged in making use of mega trends in order to provide most innovative
and creative products to consumers. The company will be engaged in following the emerging
trends so that they will be able to create better place for them in the market. There is various
development in the vehicle technology (Goller and Bessant, 2017). The one of the most trending
innovation that is been expected to develop in the upcoming time. It has been analysed that in
United Kingdom the mega trend has been expected to re-shape the automotive industry. This will
lay positive impact on the growth of Jaguar and they can be engaged in developing their
company by launching the most innovative and creative product by properly analysing the mega
trends that has been going in the market. The other important mega trend will also be increasing
in near future that is the use of electric vehicles. For the optimistic projection the number of
electric vehicles will hit nearly 6% of units sold globally by 2020. It has been analysed that
Jaguar needs to make use of the mega trends so that they can satisfy the consumers. It has been
evaluated that consumer preference is changing so it is really necessary for Jaguar to be engaged
in making use of mega trends and launching innovative and creative products and services so
that they can gain competitive edge. This will also assist them in growing and also will help them
in achieving the goals and objectives. The mega trends will also help firm in attracting large
consumers. It has also been analysed that the other mega trend is government is also pushing for
the safer and cleaner transportation.
They are focusing that automotive industry produces vehicles which produces zero carbon
emission. This mega trend can also be adopted by Jaguar and they can have engaged in
producing safer vehicle for the use of consumers. It has also been analysed that making use of
more innovative and creative products can also help the automotive company such as Jaguar in
enhancing the consumer base (Martins, Martins and Pereira, 2017). It will help the organization
in growing and their profitability as well as revenue will also increase. Hybrid and fuel cell
vehicles can also be used. It is one of the most significant mega trends which can be adopted by
automotive firm like jaguar so that they can grow and also can enhance the consumer
satisfaction. The innovation which will be adopted by firm can assist them in growing and also

they will be able to achieve retaining of consumers through it. This will also help them in
attracting large range of consumers and also it will assist in gaining competitive edge.
Identify entrepreneurial business opportunities arising as a result of the impact of the trends
There are various business opportunities which can be developed for Jaguar if the company
is been involved in following the trends. It has been analysed that the firm will be involved in
launching safer vehicles. Jaguar will be involved in launching electric car. The company is fully
prepared to launch the electric version of its flagship in the year 2021. The styling will be no
conventional in nature. It has also been analysed that Jaguar will also be implementing new
incentives. The styling of the car will be non-conventional in nature. It has also been analysed
that the Jaguar is trying to develop that vehicle that can produce less carbon emission. This will
also help them in creating less pollution in the environment. This mega trend has emerged as the
business opportunity that can assist them in growing and achieving objectives. In order to
promote sale of this car Jaguar is also thinking of promoting new marketing campaign. This will
assist them in attracting large range of consumers. It will also help firm in enhancing profit. This
car will also consist of solar panel above it (Khalili, 2016). This will act as emerging business
opportunities. The company will be able to create sustainability in environment. This car will be
launched by the firm so that the global warming can be reduced.
It will assist Jaguar in growing and also they will be able to gain competitive advantage
with the help of following the mega trends of business. Jaguar will also be engaged in promoting
the new trend which is vehicle sharing. The company has analysed the market and research about
the same that consumer have the shift in demand and now they are less interested in owning
private vehicle, they are more interested in buying the vehicles in sharing. It has also been
analysed that inside the electric care, Jaguar has also made use of automation. In this they
consumer will be able to explore the maps automatically in the car. This will assist the firm in
enhancing the satisfaction of consumers. Jaguar will also make use of better design for their car
so that they can attract large range of customers and also this will assist them in gaining
competitive edge. Company will also put long range battery on the car so that it can be used for
the large range of time. It will also help them in making their product better from the consumers.
It has also been analysed that this has created economic opportunities for the firm in automotive
market. They will be able to attract more consumers and also the company will be able to gain
competitive advantage. The innovative aspects which have been launched by the firm will also

assist them in increasing their brand reputation and value. They will be able to grow. Jaguar will
also be able to gain competitive advantage which is really useful to set their place in growing
market. It has also been analysed that launching go green car or electric car will also assist them
in reducing the carbon emission that has been produced by their vehicles (Goodman and Dingli,
2017). They will be able to implement corporate social responsibility and also the company is
engaged in making sure that they make use of resources effectively so that sustainability can be
created. The new innovation which has been launched by the firm is viable and has huge
opportunity. This is because of the reason as government is also motivating the automotive
industry to provide safer and cleaner vehicles. This step by company will assist the firm in laying
positive impact on growth of organization. It will also help the Jaguar in increasing their
profitability as well as revenue. Company is also trying to make use of automation so that the
customer experience can be increased. This will help them in growing and also achieving the
goals and objectives.
A creative proposal for a new product, service or venture activity
It has been analysed that Jaguar is been involved in implementing new product which is
electric car. The company is set to bring the product in the year 2021. They have been thinking
of this new innovation from past much time. The company is been involved in following mega
trend which is been followed by the automotive industry in United Kingdom. It has also been
analysed that firm is also been thinking of analysing consumer needs so that they can bring new
product and services. It is really necessary for the growth of company. They have also been
engaged in making sure that the new electric go green car which has been launched by them
meets the customer’s expectations. This innovation has also helped firm in creating various
business opportunities. This car will be launched by the firm so that the global warming can be
reduced. It will assist Jaguar in growing and also they will be able to gain competitive advantage
with the help of following the mega trends of business. It has also been analysed that this car will
try to reduce the carbon emission which has been produced by the company. The product which
has been taken by Jaguar is viable and also will create huge business opportunities. It has been
analysed that this will help them in creating sustainability in environment and also firm will
make sure that they are making adequate use of resources. This will also help company in
growing and achieving their goals and objectives. In this electric car Jaguar will also provide
consumers with service such as they can charge the vehicle from the home. This will also help

Jaguar in taking the industry at storm. It has been analysed that this innovation will help firm in
gaining competitive edge. It will also assist the firm in growing and achieving their goals and
objectives (Chen and Hou, 2016). The car also provided the luxurious feel to consumer and is
spacious inside. It has been analysed that firm has also made use of automation in order to
increase the customer satisfaction. This has assisted firm in growing and will also help them in
achieving their set target. Jaguar will also be able to increase their profit as well as revenue.
Jaguar has made sure that in order to develop this innovative product they are making use of high
quality of products. This will assist them in creating consumer loyalty. It will also help firm in
achieving their goals and objectives. It has also been analysed that this electric car will have top
speed and will also provide luxurious feeling to consumer. Jaguar is making sure that they attract
high range of consumers and is also able to increase their profitability.
CONCLUSION
From the above study it has been summarized that company has been engaged in following the
mega trends so that they can gain competitive advantage. It has assisted firm in growing and also
achieving their goals and objectives. The report has also provided the details that launching
innovative products has supported firm in meeting out the consumer’s needs. It has also helped
them in creating customers loyalty. Hybrid and fuel cell vehicles have also be used. It is one of
the most significant mega trends which can be adopted by automotive firm like jaguar so that
they can grow and also can enhance the consumer satisfaction. The new innovation which has
been launched by the firm is viable and has huge opportunity. This is because of the reason as
government is also motivating the automotive industry to provide safer and cleaner vehicles
It has also been analyzed that company has been thinking of launching go green car, so that they
can ensure that this vehicle has been used to make environment better. It has also been analyzed
that electric car has been going to launched by the Jaguar as they want that there vehicles
produce the carbon emission low. It has also been analysed that this car will try to reduce the
carbon emission which has been produced by the company. The product which has been taken by
Jaguar is viable and also will create huge business opportunities. It has also been analysed that
this electric car will have top speed and will also provide luxurious feeling to consumer
This has assisted them in growing and also meeting out the needs of market. It has also been
analyses that this mega trend has emerged as the business opportunity that can assist them in

growing and achieving objectives. It has also helped the firm in gaining competitive advantage.
It has assisted in increasing their profitability as well as revenue.

REFERENCES
Books and Journals
Chen, A.S.Y. and Hou, Y.H., 2016. The effects of ethical leadership, voice behavior and climates
for innovation on creativity: A moderated mediation examination. The Leadership
Quarterly, 27(1), pp.1-13.
Goodman, M. and Dingli, S.M., 2017. Creativity and strategic innovation management:
Directions for future value in changing times. Taylor & Francis.
Goller, I. and Bessant, J., 2017. Creativity for innovation management. Taylor & Francis.
Martins, A., Martins, I. and Pereira, O., 2017. Embracing innovation and creativity through the
capacity of unlearning. In Handbook of Research on Human Resources Strategies for the
New Millennial Workforce (pp. 128-147). IGI Global.
Khalili, A., 2016. Linking transformational leadership, creativity, innovation, and innovation-
supportive climate. Management Decision.

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