Assignment On Opportunity Plan Report

Opportunity Plan Report

EXECUTIVE SUMMARY
The opportunity plan report is made on Dosa Hut, which is South Indian restaurant in
Australia. It has around 15 branches and was established in 2007. In the report background of
restaurant is presented and its target market, strategic management and service management
analysis is done through SOWT, BCG matrix, porter five force models. The social media
reviews are also evaluated. With all this it has been found out that it has a good growth rate and
expansions, but the staff services are lagging in satisfying the gusts. A survey is conducted
through questionnaire method over 50 consumers of Dosa Hut and it is found out that the staffs
lacks experience and attentiveness. The restaurant lacks in advance technology adaption and
there are major fluctuations in the taste of food. For this recommendation have been provided to
give authentic training and guidance to staff and cook. Hire only experienced cook and try to
retain them. It must adopt advance technology in taking orders and introduce restaurant tablets
menus.

TABLE OF CONTENTS
ACKNOWLEDGEMENT...............................................................................................................1
PROJECT BRIEF............................................................................................................................1
WIP: PROFILE OF WORK............................................................................................................1
PRE ANALYSIS OF BUSINESS OPERATIONS OF DOSA HUT..............................................3
WIP PROJECT................................................................................................................................8
MAIN FACTOR DICUSSION......................................................................................................12
RECOMMENDATION.................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
APPENDIX....................................................................................................................................15
CHART AND GRAPHS...............................................................................................................16

ACKNOWLEDGEMENT
Dosa Hut is an Indian Restaurant point cook and is pioneer of the Dosa culture in
Australia. The foods chain is growing with a rapid speed with grabbing new markets of Australia
including Clayton, Footscray, Springfield, Harries Park, Melbourne, south bank, Granville and
others (Dosa hut page, 2019). The foods chain claims to serve the best authentic flavours of
South India. The restaurant serves over verities 90 of Dosa.
PROJECT BRIEF
In the present report a detailed discussion about Dosa Hut situated in Melbourne,
Australia is done. This includes the target market, service management and strategic
management of Dosa hut. Reviews form general public is taken from survey over the place as
well.
WIP: PROFILE OF WORK
Dosa Hut is a south Indian food chain operating in Australia and it is rapidly in different
states of Australia. The business is indulged in serving authentic south Indian flavours to the
people of Australia along with specific dishes from other cuisines such as chaat, indo Chinese,
Tandoori and Biriyanis.
The restaurant has 15 branch spread all over Australia. It offers all types of food with
halal food, late night food, kids’ menu, salad bar and organic dishes to satisfy different taste and
appetite of its guests. It also provides home delivery options from Facebook (Dosa hut,
Melbourne, 2019). The staff of restaurant varies which generally includes Indian cooks, waiters,
managers and others. The management is seen by the mangers of the restaurant and they are
supervised by the owners Praveen and Anil of the Dosa Hut restaurant chain.
1

Figure 1: DOSA HUT
The first restaurant was established in 1507 and in a span of 13 years it has opened 15
branches. With offering vivid options of foods and other amenities it has become popular among
the people having an acquired Indian taste. The restaurant is earning good profits of around.
2

Figure 2: DOSA HUT
PRE-ANALYSIS OF BUSINESS OPERATIONS OF DOSA HUT
SWOT Analysis:
Strengths Weaknesses Opportunities Threats
Serving authentic
south Indian food in
Australia.
Lack of authentic
taste and frequent
changes in the taste
of its dishes.
Grabbing new
markets of opening
new branches in other
stats of Australia
because of its unique
menu and variety of
dishes.
In experienced and
unskilled staff which
lead to clumsy and
delay delivery of
food to consumers.
Diversify menu,
demographical all age
group are considered
in the menu of
restaurant.
The staff members
are not experienced
(Leiber, Stensaker &
Harvey, 2018). They
often seem confused
while taking order
Technological
advancement for
faster delivery of the
food.
Failure of the
restaurant chain due
to dissatisfactory
services.
3