Orderup: An Innovative Online Ordering System

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Orderup business
Name
(Affiliation Institutions)

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Executive Summary
The main aim of the report was to provide an analysis of Order up company which was
founded by Chris Jeffery in 2009. Orderup is an innovative online ordering system which
enables other businesses such as hotels and restaurants to take control of their online business,
attract their own customers and increase sales. The company has at least 37 markets in Australia.
The price of the product is relatively cheap as compared to those of competitors. Orderup
markets its products through direct marketing, social media, print media and mass media. The
computer science skills gained from university empowered mindset of Chris Jeffery to develop
an innovation which is related to its field of study. The success of similar business in the market,
empowerment from other entrepreneurs and passion for changing the world motivated Chris
Jeffery to start up the business. Orderup is an innovative product as it enhanced customer
delivery and provided convenient and flexible services to customers. The challenges faced by the
entrepreneur on his journey to start up and operate business include demotivation, lack of family
support, insufficient capital to start and operate and lack of close mentors to share ideas. To
enhance effective service delivery, order up company need to improve on payment options and
customization of a feature. The report concluded that with clear mindset and motivation,
entrepreneurs can accomplish their dreams regardless of challenges that hinder their progress.

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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Organization..............................................................................................................................4
3.0 Development..............................................................................................................................6
4.0 convenient Service delivery.......................................................................................................7
5.0 Flexibility of services................................................................................................................8
6.0 Goal oriented and complain.......................................................................................................8
7.0 Conclusion.................................................................................................................................8
8.0 References..................................................................................................................................9

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1.0 Introduction
Over the past few decades, small businesses either formed through sole proprietorship or
partnerships have mushroomed rapidly in the hospitality and tourism industry of Australia. The
growing demand for hospitality and tourism services in society has been termed as the main
factor responsible for the eruption of these small businesses (Peetz, Bruynius & Murray, 2019).
To venture and compete successfully in the competitive tourism and hospitality industry of
Australia, the owners of small businesses have developed some entrepreneurial attributes such as
mindset, motivation, decision making and risk-taking in order to maintain sustainability of the
business. Therefore, the main purpose of the report is to look at how the founder of Order up
Company has paid attention to entrepreneurial attributes such as motivation and mindset to
succeed in the flooded Australian hospitality and tourism market. Furthermore, the report also
looks at what makes the business a truly innovative product, how was the business funded to
begin its operation and the current value of the business. The report format includes introduction,
background information of the organization, development, main reasons for its sustainability and
conclusion.
2.0 Organization
Order up is an innovative online ordering system which enables other businesses such as
hotels, restaurants, cafes, butchers, food court, franchises, bristos or clubs and sporting venues to
take control of their online business, attract their own customers and increase sales (Orderup,
2019). Order up product can be used for delivery, Pick up, order ahead and in-venue ordering.
Through the Orderup (online ordering systems), businesses are empowered to provide their
customers with an ability to order the products they are interested in through the branded system
on website of a business. Furthermore, the online ordering systems guarantee business owners