Orderup is an innovative online ordering system which enables other businesses such as hotels and restaurants to take control of their online business, attract their own customers and increase sales. Orderup markets its products through direct marketing, social media, print media and mass media. To venture and compete successfully in the competitive tourism and hospitality industry of Australia, the owners of small businesses have developed some entrepreneurial attributes such as mindset, motivation, decision making and risk-taking in order to maintain sustainability of the business.