Product and Development Plan Doc

Oregon Coffee Shop
By
[Student’s Name]

Table of Contents
Executive Summary………………………………………………………………………………………………………………………3
Company Description…………………………………………………………………………………………………………………..4
Industry Analysis………………………………………………………………………………………………………………………….4
Market Analysis……………………………………………………………………………………………………………………………4
The Economy of Business…………………………………………………………………………………………………………….4
Market Plan………………………………………………………………………………………………………………………………...4
Product and Development Plan…………………………………………………………………………………………………..5
Operational Plan………………………………………………………………………………………………………………………….6
Management Team………………………………………………………………………………………………………………………6
Financial Projections……………………………………………………………………………………………………………………

Executive Summary
Oregon coffee shop is a frequent requirement for locals, a spot to dream when trying to escape
everyday stresses and simply a comfortable place to meet or read a book for your friends.
Oregon's coffee shop will create a core group of repetitive customers with growing demand for
gourmet quality coffee and excellent services close to the University of Oregon. Oregon Café
will give its customers the best coffee prepared in the region with pastries and free books to be
read for a pleasure by their customers.

Company Description
Oregon Coffee Store, an Oregon Limited Liability Company, offers coffees, other beverages and
snacks at its 2.300 square metres Premium Coffee Shop, which is situated next to the University
of Oregon. Oregon coffee shop's key investors are ABC und XYZ, which hold over 70 percent of
the venture. The company will be assumed to lose the start-up of $27,680.
Ownership of business
Oregon coffee shop has been documented in the state of Oregon as a limited liability
corporation. ABC owns 51% of the company. His cousin, XYZ, is a minority participant in Java,
LLC.
Industry Analysis
In the last decade, coffee consumption in the United States showed steady 2.5 per cent growth.
In 1994, the overall sales of coffee amounted to around US$7.5billion, of which 33% (or US$
2.5billion) was gourmet coffee. In the United States, retail coffee is prospering. Northwest of
the Pacific. The local climate is very favourable to consumes warm non-alcoholic drinks with a
long rainy season. Simultaneously, humid, dry summers lead people into bars for iced drinks. In
addition, coffee has been an important part of Pacific Northwest lifestyle. Its distinguished
coffee drinkers favour packed, powerful drinks that they can eat in a calming atmosphere.
Market Analysis
US coffee consumption was slowly increasing and gourmet coffee grew higher. Coffee drinkers
are one of Pacific Northwest's most scary. You enjoy delicious gourmet beverages and require
outstanding service. Eugene, OR, with their free and outgoing community and long winter rain,
has traditionally been the ideal location for coffee establishments. A loyal customer base will be
established via a coffee bar in a relaxing setting next to the busy Oregon University Campus.

The Economy of Business
Within a walking distance of University of Oregon campus, the business operates a 2,300
square foot coffee bar. The owners have acquired this position through an optional three-year
contract. They also donated $140,000 of $170,000 of the necessary grant funds. The remainder
will be obtained through commercial loans from Bank of America.
It is projected that sales revenues will increase to $706,000 in year three from $584,000 for FY
2001. With Oregon coffee shop aiming to maintain a gross profit margin of 65 percent and fair
operating costs, over the same time, net income would rise from US$100 000 to US$125,000.
Sales
Gross Margin
Net Profit
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Year 1 Year 2 Year 3
Highlights
Marketing Plan
In the Oregon coffee shop, its marketing efforts will be focused on meeting students and
teachers, staff working in coffee bar offices and advanced youth. Our market research indicates
that these are the most likely customers to buy food coffee. Since the production of gourmet
coffee is universal and depends more on higher education, it provides consumers with a
centred access to the university campus.
Product and Development Plan
A coffee shop in Oregon will give its customers the best delicate coffee beverages in the
country. This is achieved by using quality ingredients and strictly following the guidelines for

preparation. The design, menu lists and marketing efforts will focus on improving the sales of
espresso drinks to a higher degree. There is also espresso drinks at the coffee bar, which
include mixed coffee, teas and other interesting drinks. Oregon Group provides its customers
with pastries, small salads and sandwiches. Oregon's coffee Shop also provides its gourmet
clients with coffee beans that plan to prepare their coffee at home.
Operational Plan
A one-year leasing was obtained from a vacant 2,50 square metres of properties which contain
a beauty store, and will be given in the Oregon Coufé bar at the intersection of West 13th
Avenue on the floor level of a residential building on Eugene Strait in the OR. The contract
includes a three-year fixed-cost give training, to be applied according to Oregon's financial
strength by the coffee store.
The main building is fitted with a 200 m2 back desk and a 2300 m2 coffee bar with a restaurant
with 15 tables and a shared kitchen, counter space and 2 bathrooms There. In the bar there are
approximately the following rooms: 1.260 square feet (55 percent), 600 square feet (26
percent) for the seat area and 440 square feet for the customer support area (19 percent ).
Management Team and Company Structure
For the bulk of its members Oregon coffee shop is run by ABC and XYZ. ABC holds a
baccalaureate in Business Administration from ZYX University. For several years he has been a
self-employed contractor. The ABC Travel Agency, which he sold profitably 4 years ago, was his
own business. In Oregon, XYZ has comprehensive business ties to support the development of
his new enterprise. XYZ is a Bachelor of Psychology from XYZ State University. DEF Ristorante,
an influential Italian restaurant in Portland, OR, has been its Executive Director for the previous
five years. Under Mr. Polk's leadership, revenues continued to grow, although operating
expenses remained smaller than normal.
However, because of the other commitments of investors, they would not be involved in
regular management of the Oregon coffee shop. An professional manager ($35,000/yr) has
been assigned to oversee all coffee bar operations. For Oregon coffee shop a full-day manager
is performed to analyze daily activities. The claimant, who has refused his name on account of
his current job, is experienced in Oregon for three years. This person's position involves
planning, stock ordering, distribution, the creation of a marketing strategy and the execution of
other day-to-day management functions. We believe the right background for our candidate. A
profit sharing arrangement for the manager is evaluated on the basis of the operating output of
the first year.
Overall Schedule
For revenue, direct costs and operating expenses we have our estimates. We will build criteria
based on Facebook experience, Twitter and other social media commitments as we get into the
enterprise. We expect to be vigilant to watch them.

Mile stone Time Who is
responsible
Summer Promotion Jan 13,
2021
Social Media Setup Jan 14,
2021
Marketing
Launch Promotion Jan 18,
2021
Team
Back to school
promotion
Apr 16,
2021
team
Financial Projections
Oregon coffee shop will benefit from the short supply for premium gourmet coffee. The owners
provided the business with enough start-up money. In two years the company will double its
net worth by building and expanding a loyal consumer database with a good governance.
Oregon's coffee shop is to maintain a healthy gross margin of 65 percent, giving enough cash to
finance further expansion, along with rational operating costs.
General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0
Projected Cash Flow

Net Cash Flow
Cash Balance
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
Month 1Month 2Mon
Cash