Marketing Consumer Behavior: A Case Study of Oreo

This presentation analyzes the marketing strategy of Oreo and its impact on consumer behavior. It discusses the brand community, myths and rituals, and the process to gain attention of consumers. The presentation also explores the subculture of consumption and consumer tribe of Oreo. The subject of the presentation is Marketing Consumer Behavior and the course code is not mentioned. The presentation is not associated with any college or university.

Marketing consumer behavior
Name of the student

Introduction
Oreo was one of the America’s best loved cookie. Today the
brand is been loved as the one of the favorite brand in the world.
The brand has Faced with stagnation in the domestic market,
Kraft Foods moved it into emerging markets where it made some
mistakes.
 the brand learned from its mistakes and develop the strategy and
ultimately triumphed in winning over customers.
The brand has completely re-evaluated the product, pricing,
packaging, communication and distribution strategy of Oreo
brand in an international market. It is effective from the point of
gaining efficiency. It is validating in order to organize the best
possible resources.

Analysis of the company through marketing
intelligence information
Oreo is a well famous product sold by Kraft. The product
has gained popularity not only in the UK and the USA. It
is one of the famous product in the Asian market.
The popularity of this product has helped in gaining
significant market position.
It is necessary from the point of view of gaining effective
market position.
This is evident from attaining definite marketing goals
and efficiently managing the role in order to attain
effectiveness.

Consumer Behavior and consumption pattern
a brand community
The product is famous for creating an impact in order to attain
effective market place. In order to attain a significant brand
name in the market, Oreo has gained effective position that has
a potential to generate effective goal.
It is important to maintain a balance the requirements in order
to attain significant goal.
It is therefore validating from the point of arranging effective
roles and arranging them accordingly.
The brand community is evident enough for attaining effective
role and procuring necessity.

myths and rituals exist around the consumption of the company’s products or
services
As a famous brand it is effective to generate specific
consumer choice and preference. This will certainly allow
in generating roles that is important for managing the
consumer choice and preference .
This is certain for understanding the efforts in order to
maintain a balance in order to gain competency.

Process to gain attention of consumer
The only possible way is to attain the definite consumer
behavior function in order to arrange goal. It is necessary
from the point of gathering appropriate functions and
multiplying the efforts by gaining functions in order to
attain effectiveness. This is helpful in maintaining a
balance and allocating the result. For the purpose of
managing the functions and responsibilities, this is
important to validate the efforts in order to arrange the
functions.

Oreo (Market Intelligence)
The marketers of Oreo are creating lot of buzz in the
market. The purpose is to generate effective market
research functions that will allow in managing the
situations in order to gain sufficient marketing place.
 The popular brand will therefore help in arranging
effective market functions.
Consumer behavior is largely defined through better
social media policies and procedure. Such a policy will
help in allocating the resources in the most applicable
form.

a subculture of consumption
As a sub-culture the brand is gaining popularity in
different nation.
This highly reflects the consumer buying patter.
The consumer is highly organized and focused on
attaining the different roles in good faith of the company.

Consumer Tribe
The consumers are highly focused on gaining superior
market goals.
It is therefore important enough from the point of
generating better results.
As a famous brand it is effective to generate specific
consumer choice and preference.
All these factors are important enough for understanding
the consumer behavior. These factors are responsible for
managing the collective consumer behavior.

Conclusion
To conclude, This is important enough for focusing over
the purpose in meeting the objective. Consumer behavior
is an important factor that required to be focused in order
to generate a long term consistent results. The most
important focus lay down in understanding the consumer
behavior is their individual likes and dislike.

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