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Consumer Behavior Assignment - The herbal soap

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Added on  2020-05-16

Consumer Behavior Assignment - The herbal soap

   Added on 2020-05-16

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RUNNING HEAD: CONSUMER BEHAVIOR AND PSYCHOLOGY1Marketing Consumer Behavior Name of the Student :
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Consumer behavior and PSYCHOLOGY2Executive SummaryThe report provides information regarding the consumer behavior and provides the challenges faced in managing consumers. The herbal soap has to make effective changes in the product requirements. This will significantly help in ensuring product growth and quality assurance. Consumer is more or less concerned with the quality of the product and most of the consumers are sure about the needs pertaining to the product. . It is important for the purpose of understanding the behavioural issues and managing systematic behavior which will help in stimulating growth. It is helpful from the way of attaining better roles and focusing over the progression in the consumer behavior. The purpose is to manage the changes and understanding the effectiveness of the herbal soap consumer behavior and how it has affected the product growth. It is eventually important for gaining market efficiency and gaining ultimate goal.
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Consumer behavior and PSYCHOLOGY3ContentsSelected Product or Service Overview............................................................................................1Critical Analysis..............................................................................................................................1Consumer Decision - Making Process.........................................................................................1Problem recognition.....................................................................................................................2Information searching..................................................................................................................2Evaluation of Alternatives...........................................................................................................2Purchase decision.........................................................................................................................3Post purchase Evacuation.............................................................................................................3Individual, Psychological, Cultural and Social Factors affecting consumer behaviour..................4The current marketing strategy........................................................................................................4Strategic Recommendations............................................................................................................5Reference List..................................................................................................................................7
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Consumer behavior and PSYCHOLOGY4Selected Product or Service OverviewThe herbal soap is a product is the most trusted consumer brand. It is trusted for the wide number of ayurvedic ingredients. This soap suits almost every skin type and made up of 60 percent coconut oil base. The soaps have curative, preventive and beautifying qualities for the skin. The 18 herbal extracts incorporated in the soap cure almost all the skin related issues. The herbal soap is traditionally handcrafted and perfectly suits all the skin type. Few of the qualities claimed by the soap are: It prevents skin from any kind of infection, protects skin from multiple problems like pimples, blackhead and prickly heat, it control dandruff and is effective for skin care. The soap is dermetogically tested and sold on a large scale with a focus to gain effective role in terms of generating effective brand value. This is certain from the point of view of gaining effective consumer brand value and gaining better and efficient role. It is strategic for a brand to develop a competitive role in order to undertake competitive role. This is important from the point of developing consumer behavior and progression. The positive aspect of consumer market behavior is to understand the inclination of consumers. The consumer interest has typically increased in the natural products creating a wide opportunity for the brand. It is widely creating an important market scope that has helped in gaining high level of productivity. Critical Analysis Consumer Decision - Making Process The consumer decision making process involves different stages regarding the problem recognition and the post purchase activities (Solomon et al 2014. The herbal soap is a well-acclaimed product with a high market value and reasonable progressionin the market. It is important from the point of view of gaining effective brand knowledge and developing growth aspects. The consumer inclination towards a product is due to the group ad peer-circle (Aaker and Biel 2013). Especially in the case of this product, it is evident to manage the relative growth and progression of the product in a way which is possible. This is important to attain the business progression in a way that allow in dealing with the situation. The Consumerbehavior policies and psychological growth are important for gaining ultimate resources and managing the gaps. It is evident to acknowledge in order dealing with the consumer behavior
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