Marketing Consumer Behavior: A Case Study of Oreo

Marketing consumer behavior
Name of the student

Introduction
Oreo was one of the America’s best loved cookie. Today the
brand is been loved as the one of the favorite brand in the world.
The brand has Faced with stagnation in the domestic market,
Kraft Foods moved it into emerging markets where it made
some mistakes.
 the brand learned from its mistakes and develop the strategy
and ultimately triumphed in winning over customers.
The brand has completely re-evaluated the product, pricing,
packaging, communication and distribution strategy of Oreo
brand in an international market. It is effective from the point of
gaining efficiency. It is validating in order to organize the best
possible resources.

Analysis of the company through marketing
intelligence information
Oreo is a well famous product sold by Kraft. The product
has gained popularity not only in the UK and the USA. It
is one of the famous product in the Asian market.
The popularity of this product has helped in gaining
significant market position.
It is necessary from the point of view of gaining effective
market position.
This is evident from attaining definite marketing goals
and efficiently managing the role in order to attain
effectiveness.

Consumer Behavior and consumption pattern
a brand community
The product is famous for creating an impact in order to
attain effective market place. In order to attain a significant
brand name in the market, Oreo has gained effective position
that has a potential to generate effective goal.
It is important to maintain a balance the requirements in order
to attain significant goal.
It is therefore validating from the point of arranging effective
roles and arranging them accordingly.
The brand community is evident enough for attaining effective
role and procuring necessity.