Growth Sustainable Business Plan for Launching Organic Cosmetic Products

This report outlines a growth sustainable business plan for launching organic cosmetic products, including identifying customers and competitors, skills analysis, resource allocation, funding, and vision. It also includes a projected profit and loss account, cash flow forecast, and breakeven point.

Growth sustainable business
plan

Executive summary- This report has described the major aspects that are needed to be identified
in context of proposing new business idea. Furthermore, the report has highlighted the major
customers, competitors, skills analysation, resource allocation, funding and vision in regards to
selected business idea. Also, projected profit & loss account, proposed cash flow within
including breakeven point has been explained.

TABLE OF CONTENTS
Growth sustainable business plan...................................................................................................1
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Proposed future business.............................................................................................................4
Customers....................................................................................................................................4
Competitors..................................................................................................................................5
Skill analysation...........................................................................................................................5
Projected two years profit & loss account and proposing 2 years cash flow forecast including
break even....................................................................................................................................6
Finding evaluating and selecting suitable sources of funding.....................................................6
Plans for obtaining resources.......................................................................................................6
Type of organization and management information system required for controlling business. .7
Vision for your business idea......................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................11

INTRODUCTION
Business plan refers to the new project that has been taken in consideration in terms of
earning profit and assuring satisfaction to the customers (Maravilhas, Melo and Oliveira, 2018).
The current study is based on developing new business idea and making a business plan in
regards to new business idea. The business idea is aligned with launching organic based skin and
hair care products. The report will highlight the specific customers for the project, competitors
for the business, skills analysis, projected two-years profit and loss account along with proposing
2-years cash flow forecasting and plans for obtaining the resources will be highlighted.
Furthermore, management structure of the business will be described. Lastly, the vision of
business will be highlighted.
MAIN BODY
Proposed future business
The business idea is aligned with the major concept of producing organic personal care and
cosmetic products. This business idea has been taken in consideration within analysing the
extent up-to which the chemical has been included in the cosmetic products that provides drastic
effect over the skin of the consumers. Therefore, launching organic cosmetic products helps in
assuring skin safety to the customers. The major products that will be launched are, skin care and
hair products that involves face creams, cleanser, moisturizer, sun screens, shampoo, conditioner
and masks. The Best cosmetic shop is the proposed name of the business.
Customers
The targeted customer for the products of organization are those customers that provides
focus over health and have faced large number of issues due to using of those cosmetics that
contains chemicals. The organization have a position of self as organic company that mainly uses
the natural products in order to prepare the products. The customers will be B2C that is business
to consumers the products will be directly sell to the customers (Jeannet and et.al., 2021). The
major segmentation that has been selected for the best cosmetic shop are:
Behavioural segmentation
Those customers who are highly fond of healthy and organic products has been targeted
under this segmentation. Such customers have the behaviour of using organic products.
Therefore, such customers have been targeted under this.
Demographic segmentation

In this segmentation the customers will be targeted on the basis of age and education
level (Ascarza and et.al., 2018). Mainly women and girls among the age of 15-50 has been
selected that are well aware about the use of organic cosmetics.
The USP of the products is aligned with providing benefits to the skin and hair within assuring
large range of products without harming the skin and hair as there is no use of chemical has been
done in the products.
Competitors
The large amount of capital is required in terms of establishing new cosmetic industry. Thus,
there is high level of competition in the industry. In context of threat from new entrants the threat
is generally less as no one can easily start the cosmetic business it requires large number of
capital and testing of the products. There is a threat from the suppliers as increase in the price of
raw material directly increases the prices of final product. In case, the customers declined on a
high rate then, it creates pressure over the company in terms of reducing the prices of the
products. There are large number of companies that are dealing in the cosmetic products. Thus,
there is a threat of substitute that directly impacts profitability of the best cosmetic shop. Thus,
major competitors of the organization are those organizations that are selling hair care and skin
care products such as, The Body shop. However, uniqueness of the best cosmetic shop that is
providing organic products will help in facing the competition.
Skill analysation
The major skill that are required in order to assure success to the best cosmetic shop is
aligned with the team unity (Moro and et.al., 2018). The prior focus needs to be made over this.
Team unity enables organization in terms of performing the task and activities with full
dedication that helps in achieving the final goal. Furthermore, it helps in creating effective
coordination among team members that will provide specific support to the organization. The
team of the organization must be aligned with the marketing, accounting, operations and HR
department (Camilleri, 2018). Coordination among all team leads to create strong base for
organization in terms of dealing with the hurdles. Furthermore, the new candidates who are
highly creative will be recruited in the organization. As a result, their creativity and skills helps
in developing the bunch of skills for best cosmetic shop.
Management team is accountable for taking investment decision that assures financial
support to the business (Mariappan and et.al., 2020). Thus, effective decision-making skill will

be required that helps in taking effective decision making. The skill gape refers to that situation
in which the current workforce of organization does not acquire skill that is important in order to
perform the task. Therefore, the best cosmetic shop will plan effective recruitment strategy that is
concerned with selective hiring. This helps in acquiring talented people in organization.
Projected two years profit & loss account and proposing 2 years cash flow forecast including
break even
Profit and loss account refers to that account which shows how much a company earns
with its sales (Oncioiu, Calotă and Tănase, 2021). The best cosmetic shop has the budget up-to
45000. The projected two years of profit and loss account of the company that has been shown in
appendix states that, company will increase its sells in the period of two-years the prior focus of
the company is to reduce the loss increasing the sales and creating higher profit. The propose 2-
years cash flow states that in two years the company will earn higher profit within increasing the
inflow of cash. The breakeven point refers to that point where the profit are equal to the cost.
Thus, breakeven point for the company will arrive after 1.5 year where the cost and profit will
become equal.
Finding evaluating and selecting suitable sources of funding
Funding plays vital role in assuring the effective practices to the business (Mansoori and
Lackeus, 2020). Thus the major source of funding that will be selected for best cosmetic shop is,
debt financing and raising equity from the market. Both the sources have been selected in order
to keep an effective balance among the debt and equity in the company as this helps in creating
the effective fund for the organization. Thus, debentures will be approached by the company that
will provide the debt and the organization will raise equity within approaching the number of
shareholders.
Plans for obtaining resources
Resources refers to the major tangible and intangible elements that are required in order to
run the activities of the business. The tangible resource refers to the physical resources while
intangible resources refers to that resources that cannot be physically touch (Beerepoot, Weerd
and Reijers, 2019). The tangible resources for the best cosmetic shop are concerned with the
cash, office space, lab space, space for launching service, manufacturing space, labours,
employees and raw materials. On the other hand, intangible resource for the organization is
aligned with the goodwill, intellectual property and ability of forming partnership. Thus in order

to acquire the tangible resource the major focus needs to be made over acquiring cash as every
resource is connected form that (Osotimehin, 2019). The cash will be acquired with the selected
source of funding that helps in accessing the other tangible resources. In order to acquire
described intangible resources the company needs to made effective goodwill that will be created
after performing in effective manner up-to a certain extent.
Type of organization and management information system required for controlling business
An effective control over controlling the management of the company is needed as it
provides direct impact over the profitability and performance of the business. therefore, effective
management structure needs to be designed. Effective CRM and MIS will be adopted by the best
cosmetic shop. CRM refers to the customer relationship management this helps in creating
effective interaction with the customers (Anshari and et.al., 2019). Often, with the help of this
organization will take the feedback of customers in consideration. MIS refers to management
information system. This will enable organization to have potential information from market that
helps in the operations of organization. Thus, this leads to assure effective support to best
cosmetic shop.
Vision for your business idea
Vision of the best cosmetic shop is entitled with gaining leading position in the market
within reducing cost of product along with ensuring higher quality to the customers. Also, within
five years the firm has planned to cover greater market within increasing the products in the
international market.
CONCLUSION
From the above report it has been concluded that effective planning for proposing the
business idea helps in establishment of idea in efficient manner. The report has highlighted the
business plan that is related to launching organic cosmetic products. The report has analysed the
specific customers and competitors for the organization. Furthermore, the skills analysation,

resource allocation and management structure for the new business has been identifies in the
report. Also, the evaluation of the source from where fund will be acquired has been done. Thus,
the final conclusion that has been arrived is entitled with performing specific planning for adding
glory in new business idea.

REFERENCES
Books and Journals
Anshari and et.al., 2019. Customer relationship management and big data enabled:
Personalization & customization of services. Applied Computing and Informatics, 15(2),
pp.94-101.
Ascarza and et.al., 2018. In pursuit of enhanced customer retention management: Review, key
issues, and future directions. Customer Needs and Solutions, 5(1), pp.65-81.
Beerepoot, I., Weerd, I.V.D. and Reijers, H.A., 2019, September. Business process improvement
activities: differences in organizational size, culture, and resources. In International
Conference on Business Process Management (pp. 402-418). Springer, Cham.
Camilleri, M.A., 2018. Market segmentation, targeting and positioning. In Travel marketing,
tourism economics and the airline product (pp. 69-83). Springer, Cham.
Jeannet and et.al., 2021. Sourcing the Defining Business Idea. In Masterpieces of Swiss
Entrepreneurship (pp. 195-209). Springer, Cham.
Mansoori, Y. and Lackeus, M., 2020. Comparing effectuation to discovery-driven planning,
prescriptive entrepreneurship, business planning, lean startup, and design
thinking. Small Business Economics, 54(3), pp.791-818.
Maravilhas, S., Melo, P. and Oliveira, S.R.G., 2018. Entrepreneurship and Innovation: The
Search for the Business Idea. In Handbook of Research on Strategic Innovation
Management for Improved Competitive Advantage (pp. 40-54). IGI Global.
Mariappan and et.al., 2020. Assessment of Soft Skills that Foster Practical Skills in Accounting
Course. PSYCHOLOGY AND EDUCATION, 57(8), pp.1514-1521.
Moro and et.al., 2018. Big data-driven stochastic business planning and corporate
valuation. Moro Visconti, R., Montesi, G., & Papiro, G.(2018). Big data-driven
stochastic business planning and corporate valuation. Corporate Ownership &
Control, 15(3-1), pp.189-204.
Oncioiu, I.V., Calotă, T.O. and Tănase, A.E., 2021. An Overview of Diversities in the Use of the
Profit and Loss Statement. Encyclopedia of Organizational Knowledge, Administration,
and Technology, pp.124-134.
Osotimehin, S., 2019. Aggregate productivity and the allocation of resources over the business
cycle. Review of Economic Dynamics, 32, pp.180-205.

APPENDIX
Projected two-years profit and loss account
Proposed two-years cash-flow including break even