Pricing Strategies for Organic Food Chain Store

Pricing
Strategies
Name of the Student

Introduction
• The given presentation will concentrate on the
different strategies which might be adopted by a
marketing manager of an Organic Food Chain Store.
• Pricing and Promotion are largely connected to one
another and a decision in one area tends to have an
impact on the other as well (Kotler, 2015).
• Hence, the presentation will highlight five major
pricing strategies which can be adopted and how
they can have an impact on the pricing of the firm.

Premium Pricing
• Premium pricing also known as prestige pricing is the primary practice
of keeping the price of the product considerably higher so that the
perception of the customer changes over the time and the believe that the
product is of optimum quality (Moutinho & Vargas-Sanchez, 2018).
• The practice is adopted in order to change the mindset of the customers
and make them assume that the product belongs to high quality and
distinction (Malhotra & Peterson, 2014).
• The strategy is also known as skim pricing

Promotional Strategies of the
company
• Initiation of the premium pricing strategy helps the particular company in creating exclusive
brand image.
• The promotional medium will change accordingly. This means that if the product is priced
high, then the medium might be a business magazine or television adverts on channels (Keller
& Kotler, 2016).
• The promotional approach will be designed accordingly. For instance, the features portrayed of
the product, will be according to the price it is placed at and the kind of consumers who
purchase the product. They will be aesthetic in nature.