Assignment about Research Design and Analysis

ABC ORGANIC
Research Design and
Analysis
8/31/2019

1. Executive Summary
The aim of this research proposal is to propose the solution related to how ABC Organic can
market its product in the Australian market with the motive to expand in the overseas market
and increase the market base. Along with the research aim the paper has also presented the
literature review in order to overcome the problem that the company is dealing with to
identify the marketing approach to expand in the market. The paper has also applied the
research method that supports the researcher in gathering data and presenting it appropriately.
From the analysis of the paper, it has been identified that Australian market is offering
increased growth opportunities to the business in the industry of Organic Milk, which also
offer a positive sign for ABC Organic to explore the market. In the literature review, the
researcher has suggested to adopt STP Analysis that is segmentation, targeting, and
positioning to divide the market into different groups in order to have definable segments.
Besides this, the researcher has also suggested to frame the marketing mix strategy to define
its product, place, promotion, and price strategy that can provide a clear image of the business
to the customers. In the end, the researcher has used descriptive analysis as the research
design and secondary method as the data collection method for gathering the reliable and true
data for presenting the conclusion.

Table of Contents
1. Executive Summary...............................................................................................................1
2. Research Background.............................................................................................................3
3. Research Objective.............................................................................................................3
4. Approach to the Problem...................................................................................................4
4.1 Market Analysis of Australian consumer product market for Organic Milk...................4
4.2 Segmentation, Targeting, and Positioning...................................................................6
4.3 Marketing Mix...........................................................................................................10
5. Research Design...................................................................................................................12
6. Data Collection.....................................................................................................................13
7. Reporting..............................................................................................................................14
8. Cost and Time......................................................................................................................14
8.1 Gantt chart......................................................................................................................15
9. Project Personnel..................................................................................................................15
10. References..........................................................................................................................17