Organic Skin and Hair Care Products: Feasibility and Market Opportunities

This presentation discusses the feasibility studies conducted and potential market opportunities for organic skin and hair care products. It includes a SWOT analysis, PESTLE analysis, and competitive analysis. The presentation also covers the attractiveness of the industry and the vision for the organization.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
 INTRODUCTION
 MOTIVATION FOR SELECTION OF BUSINESS
 PROCESS OF CONDUCTING
 FEASIBILITY STUDIES CONDUCTED
 DETAILS OF THE PRPODUCTS
 POTENTIAL MARKET OPPORTUNITIES
 ATTRACTIVENESS OF THE INDUSTRY
 CONCLUSION
 REFERENCES

MOTIVATION FOR SELECTION OF
BUSINESS
 The UK industry is increasing and developing quickly in the modern period. It
is clear from the assessment that the previous term saw a decline in the use of
beauty treatments results in a larger chemical content.
 Introducing organic skin and hair care items can help the sector flourish by
assuaging consumer concerns about safety.
 Utilizing organic items is becoming more popular in order to achieve healthy
and secure results. Individuals have been compelled by COVID to develop the
capacity to strengthen such bodily-beneficial aspects.

PROCESS OF CONDUCTING
 The market for organic personal care and cosmetics has expanded
in recent years.
 Due to the effect of the readily accessible large selection of
organic cosmetic industry created entirely of organic components,
The Best Cosmetic Shop as a company has a very good prospect.
 Yes, I did perform studies to show that the pandemic's detrimental
effects had an influence on common cosmetic goods.
 This was the main cause of the clients' increasing health
awareness.

FEASIBILITY STUDIES CONDUCTED
 The market offers a lot of potential for Best Cosmetic
Shop with its organic cosmetic items.
 This is because, in contrast to conventional cosmetics,
that have been discovered to have a wide range of
chemical negative effects on consumers, the item will
have positive health effects on cells.
 Identification of the ideal client database for such items
will be aided by Situation analysis.

CONTINUE….
 Segmentation: As per the segmentation it will be
focusing on the psychological segmentation which
will help the business bring growth in its
operations.
 Positioning: This business wants to present itself as
an organic producer that solely works with natural
ingredients to create its goods.

BUDGET &FINANCIAL FEASIBILITY
Particulars £Amount
Sales 60000
Manufacturing 10000
Retail expenses 4000
Online retailing 3500
Operational expenses 4000
Advertisement expenses 2000
Sales Promotions 5000
Miscellaneous Expenses 2500
Total 31000
Profit 29000

DESCRIPTION OF PRODUCTS OFFERED
 For the purposes of generating larger profits & sustainability in the field of
cosmetics, the firm offers a variety of goods.
 The majority of the items the company offers to its target market are for skin
and hair care.
 Face cream, cleansing, moisturizers, and sun cream are among the skin care
goods that the business will sell on the marketplace.

POTENTIAL MARKET OPPORTUNITIES
Strengths
The company has a variety of
characteristics, including those
related to position, longevity,
problem-solving focus, strong
competence, financial means, and
technical application.
Weaknesses
There are some places where The
Best Cosmetic Shop falls short,
including poor demand forecasts and
an inefficient marketing plan.
Opportunities
Possibilities for The Best Cosmetic
Shop include the introduction of
online platforms and partnerships
that can help it increase sales.
Threats
TBCS may see more strong
competition with multinational
corporations.
SWOT analysis

CONTINUED
Political factors Economic factors Social Factors
Technological
Factors Legal factors Environmental
Factors
PESTLE ANALYSIS

CONTINUED
The Best Cosmetic
Shop
The Body Shop
Pricing
strategy
• Penetration
pricing strategy
• Competitive pricing
strategy
Market
area
• Domestic • International
USP • Wide variety of
organic cosmetics
& product range
• Having ability to gain
greater market share
via good marketing
approach
COMPETITORS EVALUATION & USP

CONTINUED
Products Price
Place Promotion
MARKETING MIX

ATTRACTIVENESS OF THE INDUSTRY
Competition in the
industry
Potential of new
entrants Power of suppliers
Power of
customers
Threats of
substitute products

VISION FOR THE ORGANIZATION
 To take the lead in the industry by lowering costs, providing excellent
performance, and giving the intended consumer a strategic advantage.
 In the next five years, the company wants to expand its local market
share by selling products to customers abroad via internet channels.
 Continuous monitoring: Benchmarking and variance analysis would be
used to identify common points that lead to quality deviations so that
corrective measures can be taken.

CONCLUSION
 From the aforementioned data, it can be inferred that entrepreneurial has to do with
launching new businesses in order to maintain revenue.
 It involves market analysis, which shows that the company can expand and flourish.
 The current research included a technology available facilities and an item
description.
 Potential market possibilities have been considered, including SWOT, PESTLE, and
competitive analysis.
 This has been included in Porter's five forces, which show the sector's attraction and
strength from the outside in.

REFERENCES
Books and Journals
 Bom, S., and et.al., 2019. A step forward on sustainability in the cosmetics industry: A review. Journal of Cleaner Production. 225. pp.270-290.
 Ding, R., and et.al., 2019. Assessing the environmental occurrence and risk of nano-silver in Hunan, China using probabilistic material flow
modeling. Science of the Total Environment. 658. pp.1249-1255.
 Jan, A. D. A. and Victor, S., 2019. Measuring the Effectiveness of Segmentation, Targeting and Positioning Strategy of L’oreal Products in
Kingdom of Saudi Arabia. IJO-International Journal of Business Management (ISSN 2811-2504). 2(09). pp.68-79.
 Kaliyadan, F., Al Dhafiri, M. and Aatif, M., 2021. Attitudes toward organic cosmetics: A cross‐sectional population‐based survey from the
Middle East. Journal of Cosmetic Dermatology. 20(8). pp.2552-2555.
 Lin, Y.,and et.al., 2018. An exploratory study of consumer attitudes toward green cosmetics in the UK market. Administrative Sciences. 8(4).
p.71.
Online
 Porter's Five Forces. 2022. [Online]. Available through: <https://www.mindtools.com/pages/article/newTMC_08.htm>