Organisation Strategy and Leadership

Organisation strategy and leadership
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Organisational strategy and leadership
Apple Inc.
Student’s Name
5/28/2019

Organisation strategy and leadership 1
Introduction
The business strategy is the roadmap that guides the actions of the company and
helps in sustaining the competitive advantage. It describes the actions to be taken
and ensures that the actions are in line with the goals of the organization ( Burns,
2016).
Apple Inc. was incorporated in the year 1977 in California. The company designs,
manufactures, and markets mobile communication and media services and sells a
variety of software, accessories, services, and accessories. The company sells its
products through online stores, retail stores, direct sales force and also through the
third-party cellular network. The products and the services delivered by the company
includes Mac, iPad, iPhone, Apple Watch and Apple TV and the software
applications includes iOS, macOS ®, watchOS®, and tvOS™ operating systems,
iCloud ®, Apple Pay ® and also provides a variety of services and support offerings.
The company sells its products to customers, government enterprises and
consumers, small and middle size businesses and education and sells its product
worldwide (Apple Inc, 2019).
The company focuses on making continuous innovations in its product and the
service to sustain its value in the competitive environment and majorly adopts the
direct and the indirect channels to supply its products. The quarterly revenue in the
year 2018 was reported $62.9 which increased 20% from the last year (Apple Inc,
2018). The increase in the revenue was observed due to the continuous innovations
served by the company. The company is highly dedicated to its employees and
embraces diversity. The further paragraphs will cover the generic business strategy,
the culture and the structure of the organization (Apple Inc, 2018).
Generic Business strategy
Porter’s generic business strategy allows the firm to sustain its competitive
advantage and ascertain the position in the market. It includes the three different
strategies that a firm applies to sustain the competitive advantage in the complex
world. These strategies include cost leadership, product differentiation, and focus

Organisation strategy and leadership 2
strategy. The company applies the combination of the strategies in order to increase
the profitability of the business (Salavou, 2015).
It is analyzed that Apple considers its generic strategy as the major determinant to
fight against the competitors and sustain the competitive advantage. The company
adopts a broad differentiation strategy to stand out in the market and attract potential
customers towards the brand. The key to the products delivered by Apple helps in
differentiating the products from the other brands. The company provides seamless
connectivity and cutting-edge aesthetics in the design (Singh and Mather, 2017).
The distinctive features allow the company to charge premium prices for its product
and it has a wide market reach to increase the profitability of the business. To
differentiate the products from the other brands the company makes a huge
investment upon the research and development to drive the innovation that attracts
the customers worldwide. It fosters to bring continuous innovations in the brand and
makes the product reachable to the wide market. The products of the brand are
designed elegantly and are user-friendly to make the brand differentiate from others
(Stott et al, 2016).
Apple views innovation as a critical factor to achieve success. It makes continuous
innovations in its products and develops new products to attract customers. It makes
continuous innovations in iPhone, iPad and apple watch and launches new products
and models that help the business to earn higher revenues and sustain its
competitive advantage. The company combines its intensive growth strategy with a
generic strategy to make innovations and increase the profits of the firm
(Badenhausen, 2019).
It focuses on promoting the current products in the market to establish its position
and provides entirely new products to the market. The company captures the market
by using the market penetration strategy. The products designed by Apple are
matchless and has excellent technology. Its premium products allow the company to
charge higher prices than its competitors and become the market leader. The look
and the operating system of Mac differentiate it from the other brands and attract
potential customers. The company launches the entire series of its inter-compatible
goods and the technology and the quality of the products are far from the
competitors (Wheelen et al, 2017).

Organisation strategy and leadership 3
It combines market development strategy with the generic strategy to become the
global brand and provide the products in all the areas. This expansion strategy is
combined with a generic strategy to increase the profitability of the business and
become the market leader. The company also adopts the focus strategy based upon
differentiation. Apple designs the computers based upon the professional
requirements and the complexities they require in the computers. It focuses on
meeting the exact needs of the professionals (Burns, 2016).
Apple has never wavered upon the pricing strategy. The company does not shift the
pricing of its products in comparison to its competitors. It focuses on its unique value
proposition. The company designs its product beautifully and uses smaller packaging
to differentiate its product from the other brands. It provides a variety of options such
as enhanced features and larger screens. The innovation in the products keeps the
firm high from its competitors and helps in sustaining the competitive advantage. The
generic strategy gets the support of the intensive growth strategy and brings an
innovative product to develop the market and penetrates its products to the
developed markets (Forbes, 2019).
The company develops products that are unique and provide value to the customers.
The products designed are user-centric and the company focuses on bridging the
gaps that are unseen by the competitors. It re-uses the existing product designs and
develops a few sparkling innovations in the products. This innovation helps the
company to control the cost and attain higher profits. The computers of Apple are
completely different from the competing window computers and the hardware and
the software are in control of the company which in turn reduces the technical errors
and provides the best operating system to the customers (Daykin, 2018).
It provides a highly differentiated and unique integration of hardware and software
gadgets to specify the diversifying needs of the customers and allows the company
to charge premium prices for its products. It delivers value to the customers. The
company is able to deliver innovative products by employing scientific research to its
business process and employs highly skilled and creative product development team
to design its high-quality innovative products. The differentiation strategy adopted by
Apple has a broader aspect. It differentiates its product through exceptional design,
superior quality, and best customer service. It provides personalized services and