Organisational Audit or Macro Environmental Analysis - Barclays Bank

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. COMPANY’S BACKGROUND FOR BARCLAYS BANK.....................................................1
2. ORGANISATIONAL AUDIT OR MACRO ENVIRONMENTAL ANALYSIS FOR
BARCLAYS BANK........................................................................................................................1
3. MARKET COMPETITIVENESS ANALYSIS AND POSITIONING OF THE
ORGANISATION...........................................................................................................................3
5. SUPPLY CHAIN MANAGEMENT AND MARKETING MIX................................................4
6. BRAND VALUE FOR BARCLAYS BANK..............................................................................6
7.RECOMMENDATIONS FOR BARCLAYS BANK..................................................................6
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In the recent years, UK business has been disturbed by many threats and fluctuations of
business environment. Around 52% of the UK business was affected in 2016 due to poor
exporting and bad consumer spending values. This report is focused on Barclays Bank which is
one of the largest and leading banks of UK. This bank is authorized by the Prudential Regulation
Authority(Bai, Krishnamurthy and Weymuller, 2018). The report will outline macro
environment of bank as well as market competitiveness along with supply chain management
and marketing mix to develop an in-depth understanding over business nature of company.
MAIN BODY
1. COMPANY’S BACKGROUND FOR BARCLAYS BANK
Barclays Bank is one of the largest banks of United Kingdom located in London. It was
established on July 20th 1986. Global financial services are being provided to the holding
companies. This bank offers retail services like credit cards, wholesale retailing , investment
banking, wealth and investment management. This company operates in two divisions i.e.
Barclays UK and Barclays international. Barclays UK deals with retail banking operations,
customer credit cards business, UK wealth management and corporate banking while, on the
other hand, Barclays international comprises with corporate banking franchise, investment bank
and international cards business. This bank is incorporated with lending practice that is
monitored and enforced with the help of Lending Standards Boards. The number of employees
earlier were more than that in present era. This bank had about 139.60 k employees in 2013
while in 2017, only 79.90 employees were working. The ultimate goal of bank is to support
stakeholders by becoming commercially successful by generating sustainable returns(Osman,
2018).
2. ORGANISATIONAL AUDIT OR MACRO ENVIRONMENTAL
ANALYSIS FOR BARCLAYS BANK
PESTLE Analysis is used to describe macro environmental factors of Barclays Bank
which are as follows:
Political factors: These factors play an important role to understand the Barclays Bank's
long term profitability in different countries' and market. Foreign money exchange is one of the
big businesses of this bank in different parts of world and these operations are affected by the
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