Evaluate Content and Process Theories of Motivation for Effective Management Goals

This presentation evaluates content and process theories of motivation and how they enable effective management goals. It discusses Maslow's Needs Hierarchy theory, Alderfer's ERG theory, and Herzberg's two-factor theory. The presentation also explores motivational techniques for enhancing employee performance.

Organisational
Behaviour

P2 Evaluate how content and process theories of
motivation and motivational techniques enable
effective management goals.
Content theory: Content theory given by the Maslow, Alderfer’s ERG
theory, McClelland’s achievement and Herzberg two factor theories (Mine,
2015). This theory of motivation would helpful for Adidas employee
enhancement and also helps to ensure productive performance too. Adidas can
get high growth by adopting content theory of motivation between employees
development.

Maslow Needs Hierarchy theory: This theory of motivational is highly
influenced Adidas employees in terms of fulfilling the basic needs of
employees in the organization.
In terms of individual their needs are very necessary to be fulfil such as
Physiological needs which includes water, food, shelter, sleep. Without having
these basic needs individual will not get satisfied.
On the other hand, Adidas also needs to ensure about the Safety and security
in which employees must be safe and secure in working premises under which
company needs to adopt health and safety precautions in the organization.

Alderfer ERG theory: This is another theory of motivation which concerned
about the threes steps which includes existence needs, relatedness needs,
growth needs etc. That Helps Adidas employees to full fill their needs growth
existence needs include individual safety needs under which they feel secure
and safe.
It helps Adidas to focus on the main objectives with the help of better
performance of employees. Adidas needs to give opportunity to Employees in
order to full fill the relatedness, existence or growth needs.

Herzberg two factor theory: It is the two-factor theory which defines
hygiene and motivation factor through which employee get more confident
and motivated towards their work.
In motivation factor employee always consider achievement, recognition,
responsibility, advancement, work itself etc.
All kinds of motivation which is required for life. This theory of motivation
will helpful to give both factors of hygiene as well as motivation factor of
development. Through, Adidas

– M2
Motivational theories and concept is based on employee behaviour which
influence individual behaviour in positive manner, on the basis of given
theories of motivation. They provide best source of working in terms of good
amount of behaviour. It also provides employees good environment and
effective way of working. Besides, some employees are less productive and
innovative in the organization due to which they are less interested to adopt
motivational behaviour. It

– D1
Organization relationship, culture, politics, power and motivation. These all
factors affect organization behaviour and influence activities according to the
employee needs. Organization is of diverse nature which influence some
positive and negative environment. Different kinds of nature, caste, religion,
gender works each other in terms of performing best productive task.

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