Organizational Behavior: Culture, Communication, and Success in Tesco

This presentation focuses on the organizational behavior of Tesco, a retail company. It explores the culture of the organization, including the use of team culture and the Handy's model of organization culture. It also discusses the theories of communication and motivation followed by Tesco. The presentation highlights the impact of organizational culture on communication and organizational effectiveness, and how Tesco uses culture for further success.

ORGANIZATION BEHAVIOR

TABLE OF CONTENT
 INTRODUCTION
 Culture in line with a theoretical model.
 Impact on organizational effectiveness with focus on communication
 Role of culture in employees motivation.
 Use of culture for further success of organization.
 CONCLUSION
 REFERENCES

INTRODUCTION
 Organisational behavior refers to a process of determining the behavior of the
workers of the organization as well as it is also related with the study of the
type of culture organization is having. So that, the employees of the
organization will remain happy and perform their work for the growth and
success of the organization.
 The following presentation will be based on Tesco. The company belongs to
retail industry. It was founded in year 1919 in England, UK. The founder of
Tesco is Jack Cohen. The company operates in different countries such as
United Kingdom, Thailand etc.
 Tesco offers a wide range of products in its Supermarkets, Convenience shops,
Hypermarkets etc. The presentation will outline the present culture of the
organization with the help of primary research, and model of the culture. Further,
the presentation will analyses the theories of the culture followed in the
organization, theories of the communication, theories of motivation etc. All these
theories will be identified with the help of secondary research.

Culture in line with a theoretical model.
 PRIMARY RESEARCH
 Culture- The term culture refers to the combination of various attitudes, behaviour, etiquette of the various peoples
and the culture is prevalent in the community. The organization culture is comprised of the various types of habits,
preferences, cultural, and some other factors also All these factors are presented in the working procedure of Tesco..
There are various components of the culture of the organization. They are as follows-
 Thinking- Every individual have to think about the work then, they should perform the work. The principle of
thinking is properly followed in Tesco. Example- before innovating any new product, Tesco will think firstly
regarding the positive and negative impact on the organization.
 Doing- It means, implementing the thinking or ideas into reality. Just thinking is not enough, the company
should make efforts for directing and motivating the employees. So that, they will work to convert the ideas into
reality. To achieve this, Tesco will follow some norms, conventions.

Handy's model of organization culture-
 Charles Handy has provided a model that has described four types of culture in an organization.
 Power Culture- In case of power culture, only few peoples of the organization is having the power of decision-
making. In this type of culture there are some rules and regulation that controls the activities of all the functions
of the employees of the company. This type of culture is considered as a strong culture. Power culture helps in
taking decisions in fast manner.
 Role Culture- The role culture of the organization is dependent on the rules and regulations. Under this culture,
the role and responsibilities of the employees is clearly defined. The authority will depend on the position of the
workers in the organization.
 Task Culture- This culture is followed when teams are prepared for performing a particular task. This culture is
determined on the basis of team dynamics. Team will have their own objectives.
 Person Culture- According to this culture, the employees are unique part of the organization. According to this,
employees work for the success of organization. All the employees of the company follows individual culture.

Culture of the company-
The organizational culture of Tesco helps to promote the innovation and creativity
in the work performance of the employees. The organizational culture of the company
helps to promote cordial relationship between employees and employer of the company
to maintain harmony among the workers. Example- The culture of Tesco promotes
transparency in communication between the employees.
To promote the better environment at workplace, company is making efforts to
provide better facilities to the team members. So that, they will be motivated to work
in the company.
 Tesco promotes task culture in the company.. Example- Company motivates the
employees to work in a team so that, it will promote the transparency in process of
communication.

SECONDARY RESEARCH
Theories of organizational culture-
 Organizational Culture- It refers to a combination of attitudes, assumptions, beliefs
of the people that are living in the communities. The culture represents the type of
behavior of the individuals that are a part of the society. Organization culture
represents the way in which all the peoples that are working in the company
performs their task and job. Organization culture is followed by an organization in
its internal environment.
 Task culture- Task culture refers to the culture that is followed by all the
members of the team of an organization. The culture that is followed by Tesco
may be different with the culture that is being followed in the whole team. The
reason behind the difference is that, organization culture is applicable to whole
company but, the culture of team is implied only to the team members. Individual
culture refers to the personal beliefs, values and norms that are being followed by
the individuals. Individual culture helps to achieve individual goals and objectives.

In relation with primary research-
Identification of culture of Tesco -
 After conducting the primary research, it has been analyzed that Tesco is using
team culture in the organization. Tesco focuses on team culture because, the
performance of the employees is better as compared with the individual
performance.
 According to team culture, the workers can better understand the task when they
work with other team members and it also helps to improve the level of
productivity of the employees of Tesco.
Theory or model of communication-
Communication- It refers to the medium through which all the types of information
is send by the sender to the receiver. Shannon and Weaver is one of the common
theory or model of communication. Tesco follows this theory for effective
communication at all the levels.
Shannon and Weaver model or theory has described 5 elements of the process of
communication. The 5 elements are sender, receiver, message, noise and
medium etc. This model can be used to improve the effectiveness of decision
making in Tesco.

Impact on organisational effectiveness with focus on
communication.
The process of communication as described by Shannon and Weaver model is highly
effective in improving the performance of Tesco. Tesco follows proper channel of
communication such as scalar chain of communication in which the supervisors of
Tesco provides all the relevant information to the workers that are working at
different levels of the organization.
The model helps to improve the transparency in the process of communication in Tesco
is highly effective in improving the level of confidence of the employees. By
implementing this model Tesco Plc maintain their culture and improve effective
communication by improving transparency.
The Shannon and Weaver model or theory of communication that is followed in Tesco
helps the employees of the company to share all the necessary information to other
employees as well as top and middle level management of the organization. It also
results in better decision making of all the peoples that are working in Tesco. Tesco
implement this theory or model in order to communicate and shares all the data and
information to its employees and customers for resolving problems that occurs due
to misunderstanding.

Implementation of theory
There are some aspects and concepts of Shannon Weaver model which make Tesco Plc able to communicate effectively and shares all
the information among its employees without creating problems and disruption.Culture plays an important role in shaping the style
of communication. People and employees reach the way and how the employer speak rather than what they say, so it is important to
maintain culture in order to gain advantage related communication.
Sender: Sender in communication model and process is the one who sends and makes messages chooses the best channel for sending
the message. It plays an important role in Tesco as the sender gives all the necessary information to employees and customers that
prevent them from misunderstanding and develop culture.
Encoder: Encoder is also known as sender who uses machines which coverts that messages into signals & binary data.
Channel: Channel refers the mode and medium that is being used to send message. Tesco Plc uses the best mode of for communicating
and sharing views and information among all the employees.
Decoder: Decoder is the machine that are being used to convert signals into message or the receiver who translate encoder and
message from signals.
Receiver: Receiver is the one and an individual who receive the message or the place where the message need to be reach. Receiver is
the final stage and a person in this model who receive the information and message such as customers and employees of Tesco Plc.
Noise: Noise is called the physical disruption who puts barrier in communication process like people, environment etc.

Use of culture for further success of organization
The culture of the company has been changes as it is full of beliefs, business standards
and ethics that motivate and enhance its success. There are some theories of organisational
culture that Tesco Plc uses in order to enhance its success and profitability. Communication
also plays a vital role in increasing and developing employees for business success.
 From the secondary research it has analysed and identified that Tesco Plc follows the best
motivation and communication theory which makes it able to increase its sales and
profitability. With the help of social responsibility theory of communication, this
company allows everyone and employees of its company to express their opinion and
feelings about the business and employers as what they think about the company. They also
have freedom and opportunity to give suggestions to the company about decision making
process and the changes which they want to make for the betterment of the business.
From the secondary research it has also been found out that organizational culture have
impact to a great extent on its performance and employees in order to achieve its
determined organizational goals. With the help of Schein culture theory has mainly 3
different levels that helps them in fulfilling all the needs and demands of employees with the
main objective of being in a competition and become a market leader.

Conclusion
 The above presentation has provided a clear information and analysis of the organization behaviour The Report
has outlined that the behaviour of employees and of the organization plays an important role in growth and
success of the organization.
 The presentation has also described the term organization behaviour as the field that helps to study the affect of
any type of change in the organization on the attitude or behaviour of the workers in respect of working in the
company. The Report has also described the various elements of culture and the team culture that is being
followed in Tesco.
 Further, the presentation has presented the use of questionnaire to better understand the culture of Tesco, also
help to know the point of view of the workers that are working in the company. Further, the Report has explained
different types of theories in respect of culture, motivation and communication with the help of secondary
research.

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