Organisational Behaviour: Culture, Communication, and Employee Motivation

This report explores the role of culture in organisational behaviour, focusing on communication and employee motivation. It includes a case study on Asda, a leading British supermarket chain.

Organisational
Behaviour

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identify the culture in line of the company.................................................................................3
How culture improves organisational effectiveness with a focus on communication................4
The role of culture on employee motivation...............................................................................6
How the company could use the culture of the organisation to further enhance its success......7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Organisational behaviour is the study of both group and individual activity and
performance in an organisation so that they can establish a right code of conduct with the
consideration of running of business in an appropriate manner. It main concern with the human
behaviour that how employees are getting influenced of performing their task within the
organisation (Zhang and Jiang, 2020). It helps in getting the insights of an individual so that
actual perception can be identified so that they will motivate their employees and leads to
establish the strong relationship with the employees. Asda is the chosen organisation for this
report, It is the British supermarket chain in the Leeds, England and it is established in 1949 by
Peter and Fred Asquith. It is the leading company in the retailing industry that is operating their
business on the larger scale. This report will cover the Culture of an organisation and evaluate
how culture help in improving the effectiveness of the company through communication.
Furthermore, It also analyse the role of culture in the employees motivative and how the culture
is enhancing the performance of the company so that it is moving towards growth.
MAIN BODY
Identify the culture in line of the company
Organisational culture is the way of behaving within the organisation as it is comprasis of
shared beliefs and values formed by the leader so that each employees will function in the
specific direction by knowing their perceptions, understanding and behaviours. It helps the
company to form the common guidelines so that each employees will move in the same path
with the consideration of achieving the common goal. In context to Asda, The culture of the
company can be identified by applying the Handy's culture model that is explain as follows:
This model is developed by the Charles Handy in which there are four kinds of culture is
explained that an organisation is following at their workplace. These culture is described below:
 Power: It is the type of culture, where the power is given in the hands of few people who
have the authority to take decision and can implement the major change in the operational
activities. These people further delegate the duties and responsibilities to their
subordinates on the basis of their job profile so that each activity of the company can be
done in an effective manner. Employees have to follow the instruction of the senior in an

appropriate manner they can not make any change in the process or task. There may be
chances of partiality among the employees by their seniors.
 Task: An organisation which is working in a team and forming the team to perform the
various task in an appropriate manner by solving the critical problem that formed a task
culture(Tourais and Videira, 2019). Type of person having common skills will formed
the effective team and coordinate between among so that each teammates is aware about
their roles and responsibilities and perform their task in a systematic manner.
 Person: In this type of culture, employees are the main aspect of the business as they
make feel that they are important part of an organisation and as it is responsible for
completing the task in an predefined manner with the considering of achieving the
business goal. In such culture, employees work for the sake of self development as well
as the development of the company.
 Role: An employees are delegated with the duties and responsibilities on the basis of
employee's interest, skills and knowledge so that task can be done in an effective manner
with the consideration of achieving business goal. In this culture, employees are willing
to accept the various challenges and give their best to crack the task in an appropriate
manner and also accountable to their senior regarding their work.
From the above discussion, It is analysed that culture play an important role in
establishing the authority and accountability within the organisation. Asda is using the power
culture to delegate their employees so that each employee will complete their task in an
appropriate manner without cross questioning their leader or manager as they focus on honesty,
integrity and transparency so that strict code of conduct can be establish within the organisation.
How culture improves organisational effectiveness with a focus on communication
The organisational culture plays a significance role in enhancing the effectiveness of the
organisation by improving and conducting the various task that leads to motivate an employees
so that they can give their best in attain the organisational goal in an predefined
manner(Teimouri, Sarand and Hosseini, 2017). The culture of the company is set by the leader
who delegate the various role and responsibilities their subordinates so that they are know with
their task-to-do and complete them with in a set time frame. Positive culture will leads to
enhance the productivity and performance of the employees and negative culture will leads slow
down the overall performance of the business.

In context of Asda, They are improving their effectiveness by establishing proper
communication channel so that right information can be reached to the right person and leads to
perform their task in an effective manner. Effective communication helps in keeping internal
smooth running of the various operations. When there is open communication and no system to
communicate then It will leads to create misunderstanding among the employees and all the task
will not complete in an approached manner and conflicts will arise within the workplace. Asda
have to evaluate the various factors in relation to their culture and communication in order to
enhance their effectiveness that is explained as follows: Superiors to be accessible to all- It is important to have the effective communication
between the superior and the employees so that employees will get to know their duties
and responsibilities in order to complete their task in an appropriate manner(Sulphey,
2020). It also help the employees in Asda company to resolve their query by getting the
immediate solution by their supervisor. Furthermore, managers also motivate their
employees and increase their morale so that they can give their bets in attaining the
organisational goal. Freedom to share ideas- For establishing the effective communication, It is important to
have the liberty to their employees that they can share their ideas and suggestions so that
company can get the innovative and advance improvement in the workplace and leads to
establish a good brand image in the market. It also help making employees feel that they
their valuable suggestions give the strength to the company success. Consistent performers to have say- The employees who are giving their best and
attaining the organizational goal, must given the liberty to share their valuable
suggestions and also take part in strategic planning so that it increase their morale and
perform well for company success. This will also help in retention of the employees by
having a say in the workplace. Effective communication between top management and employees-There must be
effective communication among the employees and their top level management so that
they are know with the authorities and duties and work in an same manner with the
consideration of achieving the organisational goal (Onumo, Cullen and Awan, 2018). It
gives the clarity to the employees and the leader that what are the task that have to be

complete with the set time frame. It gives the vision for further actions. Manger must
delegate the duties on the basis of employee performance and their interest.
Hence, It can be said that effective communication may leads to smooth running of an
business enterprises and also help in getting the running done with in the set time frame and
culture play an important role in building the healthy working environment within the
organisation. Asda is following the power culture and leader is delegating their authority tot heir
employees and give the instruction in order to complete the specific task so that they can
contribute in enhancing the effectiveness of the business.
The role of culture on employee motivation.
Motivation is the process of influencing the other person so that they can enhance their
productivity and performance so that they can contribute in achieving the organisational goal.
Culture of an organisation plays an important role in motivating the employees as it provide the
transparency and honesty to the among the employees (Ogunkuade, 2016). A healthy culture
will reflect the performance of the employees where they feel safe and influence themselves in
order to attain the specific goal. Asda can create the good working environment by establishing
the healthy culture so that employees will work more effectively with the consideration of
achieving the organisational goal.
Asda is using the Maslow's hierarchy need theory in which It is suggested that there are
some needs of the individual that needs to be fulfilled so that they can work effectively in
achieving their satisfaction. Culture of the company plays an important role in influence an
employees for the better working. It is the pyramid of various needs that includes physiological
needs, safety needs, social needs, self esteem need and self actualisation need. It helps in getting
the actual needs of the individual so that manager create the scenario that they will full-fill the
needs of the employees in order to enhance their performance.
For example, to full fill the physiological needs: An organisation can give the equal
employment opportunities so that employees will work on the same scale and also helps in
enhancing their performance so that will give their best in attaining the organisational goal. This
helps in eliminating the discrimination from the workplace.
In order to achieve the safety needs: The company can build the strong transparency at
the workplace so that employees will get motivated in terms of security. This helps in

influencing the individual to complete their task with the dense of motivation by have the proper
safety and security at the workplace.
In order to achieve the social needs: Culture is the part of social need as it reflect the
individual insights and behaviour so that they can help in meeting the social needs of the
employees(Moller and Rothmann, 2019). For example, Company can give the training and
development to the employees so hat they can learn new things in order to implement in their
various business operations.
For achieving the self esteem needs: Company can initiate the reward and recognition
so that employees can get motivated so that they can give their best in attain the organisation
goal and also feel self motivated so that they will contribute in the achievement of vision and
mission of the company.
To achieve the self actualisation need: Organisation can initiate program and eduction
assistance so that employees will feel motivated so that they can give their best in attaining the
organisational goal. It helps in getting the self satisfaction of the employees.
Hence culture play an important role in influencing the employees and help them to
satisfy their needs by meeting the various needs at different levels. Motivation of the employees
will help the organisation to reach at the high level of growth and employees also get their
desired result in the various operations. Asda can use this theory in order to meet the various
needs of the employees so that they can give their best in attaining the various goals.
How the company could use the culture of the organisation to further enhance its success
Corporate culture plays an important role in enhancing the performance of the
organisation as it gives the value to the overall performance of the company. It helps in getting
the things done according to the predefined goals so that each employees will able to know their
duties and responsibilities in order to attain the organisational goal. There are various ways by
which company can use the organisational culture to enhance the growth of the company that is
explained as follows: Retaining employees- When the company is working in the positive working culture so
that they can help in influencing the employees so that they can retain the business for a
longer period of time(Junior And et. al., 2018). Asda can offer training and development
their potential employees so that they can improve their weak areas and get a command

on that aspect so that they can contribute in the success of the company. Healthy and
positive culture can influence the employees to stay back in the organisation. Encouraging passion- When the employees are working in the strong influencing culture
so that they can employees get inspired and invest themselves towards work and attain
the organisational goal. The more productive the employees is, It will contributing in
getting the best outcome so that company can establish a good brand image in the market.
Asda is keeping their employees happy so that employees will work with their full
potential in order to achieve the desired objective. Attracting new talent- When an organisation is giving the positive and healthy
environment so that they will attract the large group of young talent that will learn the
ways of operating business and also giving best in attaining the organisational goal. If the
company is having the well established culture within the organisation it will influence
the new candidate to join the particular organisation(Agarwal, 2016). (Dhiraj, Kumar and
Joshi, 2020). Asda is also influencing the young talent so that they can create a impactful
culture in an organisation and also contribute in the success of the company.
 Keeping mission at the heart- Mission of the company give the direction to attain the
particular objective of the business and also help in setting he goals of the company. This
helps in getting the blue print of performing the various task by the employees so that
they can enhance their performance and contribute in the earning the success of the
company.
CONCLUSION
It is concluded from the above report that Organisational behaviour plays an important
role in understanding the human behaviour that helps in motivating the employees for their
effective working and contributing to the success of the company. Asda is following the power
culture so that they delegate their employees with all the duties and responsibilities in order to
accomplishment of the various task in an appropriate manner. Furthermore, Communication help
in enhancing the effectiveness of the company by building influencing culture so that employees
will get motivated in order to attain the organisational goal in nan appropriate manner. Culture of
the company will help in contributing the growth of he company by retaining their employees
and keeping mission at heat so that company will attain their desired growth.

REFERENCES
Books and Journals
Agarwal, P., 2016. Building adaptable organisations: role of personality and organisational
tenure in change-oriented organisational citizenship behaviour. International Journal of
Strategic Change Management, 7(1), pp.67-86.
Dhiraj, A., Kumar, A. and Joshi, M., 2020. Residential camping for building organisational
citizenship behaviour: a case on a non-profit organisation from India. International
Journal of Public Sector Performance Management, 6(3), pp.381-401.
Junior, F.A.C. And et. al., 2018. Knowledge management, learning, social attitudes and
organisational change in a Brazilian public organisation. International Journal of
Innovation and Learning, 24(1), pp.62-80.
Moller, M. and Rothmann, S., 2019. Mental health and individual and organisational outcomes:
A latent profile analysis. Journal of Psychology in Africa, 29(6), pp.535-545.
Ogunkuade, I.M., 2016. The Perspectives of Workplace Behaviour in Nigeria. Ife
PsychologIA, 24(2).
Onumo, A., Cullen, A. and Awan, I., 2018, August. Integrating Behavioural Security Factors for
Enhanced Protection of Organisational Information Technology Assets. In 2018 IEEE
6th International Conference on Future Internet of Things and Cloud (FiCloud) (pp.
128-135). IEEE.
Sulphey, M.M., 2020. Elucidation of the concept of organisational silence. Middle East Journal
of Management, 7(3), pp.282-297.
Teimouri, H., Sarand, V.F. and Hosseini, S.H., 2017. Assessment of the relationship between
intellectual capital and organisational health through mediator of employee
empowerment (case study: Islamic Azad University employees
Shabestar). International Journal of Learning and Intellectual Capital, 14(1), pp.11-23.
Tourais, P. and Videira, N., 2019. Innovative approaches to organisational sustainability: state-
of-the-art and conceptual framework. In Social Responsibility and Sustainability (pp.
37-56). Springer, Cham.
Zhang, L. and Jiang, H., 2020. Exploring the process of ethical leadership on organisational
commitment: The mediating role of career calling. Journal of Psychology in
Africa, 30(3), pp.231-235.