Organisational Behaviour: Ineffective Leadership and Motivation at BrewDog

MG414 Organisational
Behaviour

Executive summary:
The research highlights the ineffective leadership and motivational aspects of the chosen
organisation. These issues have negatively impacted the human behaviour of their employees
leading to decreased performance. The research focuses upon various theories and strategy that
are vital for the organisation to ensure positive behaviour of employee's. In addition to this the
research involves primary research through effective survey highlighted the perspective of
employee's of the chosen organisation along

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAINBODY....................................................................................................................................4
LITERATURE REVIEW................................................................................................................4
TOPIC 1 ..........................................................................................................................................4
TOPIC 2 ..........................................................................................................................................6
PRIMARY RESEARCH ................................................................................................................8
FINDING AND DISCUSSION ......................................................................................................9
RECOMMENDATIONS ..............................................................................................................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Organisational behaviour refers to the behaviours of individuals relative to their
workplace along with corporate setting. Organisation behaviour focuses upon the impact of an
organisational setting on an individuals behaviour and allows to gain the knowledge that chan
assists in explaining and predicting behaviour (Drenth and Den Hartog., 2020) This allows the
organisation to enhance its workplace performance along with its productivity. In addition to this
it allows the organisation to understand basis of motivation and how leaders should motivate
their employee's. For the following research BrewDog has been taken into consideration which is
a multinational brewery and pub chain based in Ellon, Scotland, UK. The research will focus on
issues of motivation and leadership with the chosen organisation along with its impact on human
behaviour. Moreover, the research will consist of finding relative to the topics and provide
suitable recommendation to the organisation.
MAINBODY
LITERATURE REVIEW
TOPIC 1
As per the view Treadway (2020), motivation plays a key role within an organisation and ensures
that the employee's performance at their highest level and achieve enhance productivity.
Motivation is also a key elements in ensuring that the management is able to develop a positive
employee engagement with its workforce in order to understand their individual perspective
relative to elements such as work conditions and rewards system. It is crucial for an organisation
to pay emphasis on motivating its employee's in order to ensure that all activists within the
organisation are performed in an effective and efficient manner (How Does Work Motivation
Impact Employees). In context to BrewDog, the management has failed in motivating its
employee's as they have faced various allegations relative to unsatisfied workers. The
organisation has not been able to meet the essential elements required to keep their work force
motivated resulting in low rate of retention along with reduced organisational performance as
well as productivity. In order to address the issues of motivation the organisation can use various
motivational theories and model that will allow in motivating employee's in an optimal manner.
Some of these theories and models are mentioned below:
Maslow's Hierarchy of Needs: