Organisational Behaviour: Concepts, Paradigms, and Case Study of Zara

MG414 Organisational
behaviour

Executive summary
The focus of this study is on organizational behaviour. Three common viewpoints within an
organization have been considered in this report when analyzing organizational behaviour:
corporate culture, organizational communication, and inspiration. Within the report, different
theoretical structures for these three factors have been formed. Furthermore, primary research
was conducted on Zara's leadership and management to better understand which communication,
cultural, and motivational ideas were used in their workplace.

Contents
Executive summary.........................................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Concepts and paradigms on how organisations work..................................................................1
Communications promotes organisational performance as a result of cultures..........................3
Worker engagement and the influence of culture........................................................................4
Zara's ethos increases corporate efficiency by facilitating collaboration....................................6
In Zara, the impact of cultural on worker engagement is discussed............................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9