Organisational behaviour - Vietnam airlines Assignment
Added on 2021-04-08
18 Pages4145 Words247 Views
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Organisational behaviourStudent’s name: Bui Tran Thanh TungID: 10180473Lecturer: Phan Thi Thuc AnhTutor: Nguyen Hoang Hieu1
Table of ContentsIntroduction:......................................................................................................................3MAINBODY.........................................................................................................................4I.CULTURE:.....................................................................................................................41.VIETNAMAIRLINESCULTURE:...........................................................................................4II.Power and politics:.....................................................................................................71.Power and politics in Vietnam airlines:.......................................................................7III.Motivation............................................................................................................111.Motivation content theory:......................................................................................112.Motivation process theory:.......................................................................................14IV.Evaluation of motivation practices:.......................................................................15Conclusion:......................................................................................................................17References:......................................................................................................................182
Introduction:Vietnam airlines was established in 1956 and recognized as the national airline of Vietnam in 1993. Vietnam airlines is the airline with the largest flight network in Vietnam, stretching from Asia, Europe and Australia, North America with 31 branches and 20 representative offices in different countries. As for the domestic flight network, the airline has 21 routes in all provinces and cities nationwide. The company operates in two main areas: passenger air transport and air freight. Vietnam airlines are known as an airline with high service quality, good customer care policy, and the airline brings the image and traditional culture of Vietnam. [ CITATION Vie192 \l 1066 ].This assignment is for the purpose of analyzing organizational culture of Vietnam airlines thanks to the application of organizational culture theories. In addition, the study explored what the management of Vietnam airlines use their authority and power tactics to operate their businesses and influence performance of their employees. Finally, Vietnam airlines have adopted motivational theories to motivate their employees. Analyze the strengths and weaknesses of the motivation practices of Vietnam airlines and the flaws of these theories.3
MAINBODYI.CULTURE:1.VIETNAMAIRLINESCULTURE:a)Three levels of culture in Vietnam airlinesApply schein’s modelLevel artifact:The level of artifact includes what people can see or feel when they entering an organization, it may include process, structure or physical part, visible part etc.[ CITATION Sch77 \l 1066 ]The Vietnam airlines brand is associated with the familiar golden lotus symbol, the flower bearing the distinctive image of Vietnamese culture.Vietnam airlines have built their image as a modern, professional and high-quality airline imbued with Vietnamese culture. They create synchronization in product and service designs (aircraft interior and exterior, uniform, physical space, office design, etc.) with the famous golden lotus symbol and the main color is blue.The services of Vietnam airline are highly appreciated in their professional working style.With the slogan “be proud-reach further”, Vietnam Airlines is becoming one of the leading airlinesin Vietnam and is reaching out to the world.The national airline brings the image and culture of Vietnam to international friends. It is easy to see the identity of the business as a high-end airline that emphasizes traditional values, aims to be luxurious, courteous and thoughtful inits service. 4
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