Organisational Behaviour & Management

Organizational Behavior & Man-
agement
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Scenario 1....................................................................................................................................4
Scenario 2....................................................................................................................................6
Scenario 3....................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
An organisation requires a strategy through which they are able to achieve goals and
objectives. the strategy differs on needs of organisation and various other factors. However,
strategy consists of many things which is crucial to be followed. It is necessary for firm to
develop strategy as it provides framework and direction. With that they proceed in right way.
besides that, different types of strategies are developed in various departments such as
marketing, HR, operation etc. Usually, there are many types of strategies like corporate,
functional, operating, etc. so, it highly impact on functions as well. It is because change in
strategy affect on business operations to a great extent.
In this report it will be discussed about how change of strategy impact on marketing, HR,
operations and finance in organisation.
MAIN BODY
How the change of strategy will impact Marketing, HR, OM and the finance within abc
A strategy is a plan of action which helps in achieving short- and long-term goals. It clearly
defines set of paths that what has to be done, when and how. It provides a general direction to
company to achieve goals and objectives. There are various components in it which is developed
via planning. basically, strategy is developed for future growth and development. in that there are
both short- and long-term goals that needs to be accomplished.
However, when strategy is developed or implemented it directly impact on entire
organisation functions. It is because strategy changes overall goals and objectives on basis of
which operations are modified as well. There are many areas within business on which there is
impact of change in strategy (Ali, Elanain and Ajmal, 2016). they are marketing, finance,
operations, etc. It is affected because they all are inter related to each other and with strategy as
well. Moreover, strategy is applied and followed by all these functions in effective way to attain
goals. It is evaluated that all business functions are interrelated to each other. Marketing is
dependent on finance as on basis of allocation of funds marketing is done. hence, change in
strategy of marketing will affect on finance as well. similarly, HR is related to marketing and
other function as in strategy formed role and responsibilities are modified. Also, new roles are
defined and on basis of that candidates are hired. likewise, operations are impacted as well with
change in strategy. It is because when strategy is formed then it brings in change in operations.
this means new process or procedure are identified and developed. The operations are impacted
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