Impact of Culture, Power and Politics on Employee Behavior in Primark

This report analyzes the impact of culture, power, and politics on employee behavior in Primark. It discusses the different types of organizational culture, the influence of organizational politics, and the use of motivation theories to enhance employee performance. The report also explores the application of Maslow's Need Hierarchy Theory and Herzberg's Two Factor Theory in motivating employees. Overall, it provides insights into how these factors shape employee behavior and contribute to team building in Primark.

ORGANIZATIONAL BEHAVIOUR

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
LO1..................................................................................................................................................1
P1. Impact of culture, power and politics of an organization on employees...............................1
M1................................................................................................................................................4
LO2 .................................................................................................................................................5
P2. Models, Theories and concept used to motivate employee...................................................5
M2................................................................................................................................................7
D1.................................................................................................................................................8
PART 2............................................................................................................................................8
LO3..................................................................................................................................................8
P3. Ways to cooperate effectively with others.............................................................................8
M3..............................................................................................................................................10
LO4................................................................................................................................................10
P4. Philosophies and concept of OB that influence organizational behaviour..........................10
M4..............................................................................................................................................13
D2...............................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Organizational behaviour refers to the study of employee behaviour within an
organization. It is like, analysing connection between organization and their employees. Main
objective of studying organizational behaviour is to use them for making businesses efficient.
This report will analyse about Primark Company which deals in clothing products for men, kids
and women, due to its lowest prices and good quality of products the company survived in UK
from recession. In addition, this report will also discuss How culture, power and politics of an
organization influence organizational behaviour and their impact on employee performance. It
will also cover ways to influence behaviour of an employee of the organization with the help of
motivation, which will be supported by appropriate theories or models. This report will also
analyse relevant team and group development theories to support growth of an organization. And
with the help of concept of organizational behaviour, it will analyse how they influence
employee behaviour both positively and negatively with respect to an actual business situation
(Al Nasseri and Aulin, 2016). Primark is a subsidiary company in Irish that deals in retail
industry provide fast fashion to its customers. It was founded in 1969 by Arthur Ryan and
located at 373 places.
PART 1
LO1
P1. Impact of culture, power and politics of an organization on employees
Culture
Organization's culture are the characteristics and traits of the organization and employees
that work with firm. It defines the way employees communicate with each other and their roles
and responsibilities within firm. These traits set an organization apart from their competitors.
Organization's culture is mixture of different cultures, traditions, attitudes or beliefs (Al Ali
Elanain and Ajmal, 2016). In order to understand organizational culture briefly, Handy model of
Organizational culture is used. This model was given by Charles Handy, and according to him
there are four different types of cultures, mainly power, role, task and person.
`Such organization power are concentrated by top management of company, and they
only take various crucial decision in order to gain competitive advantage in the market. In power
culture, power is given to only few employees, and they are responsible for driving the
organization, organizational power have the ability to influence employee to work on something,
1

which they refused earlier (Alqahtani, 2018). It is also an ability to control resources of the
organization. Employees performances are analysed by their achievements in power culture
(Khadar, 2018). Power is among the top management and employees take less or no part in
decision-making of company. And those individuals may find themselves as unique and superior
to others. This will further contribute in creating conflicts among employees, and powerless
employees might feel demotivated or to work poorly. Organization that adopts role culture
distribute power on the basis of roles and responsibilities performed by each employees within
firm. are strict on following rules. Everyone in such organization knows their roles and
responsibilities. Then comes task culture in it teams is formed on basis of achieving a specific
task, teams are formed with mixture of skills and abilities. Thus, on the basis of task to be
performed by each individual power is given to achieve common objectives of company. Last
comes Person culture individual assumes himself/herself as superior from others in an
organization because of its high skilled and knowledge. It takes power to rule within firm
because it have more knowledge and experience about particular matter. Primark follows roles
culture because it establishes highly controlled environment, and employees of Primark are well
aware of their duties and responsibilities and work according to that (Opoku and Arthur, 2018).
Primark maintains positive work culture, and through that more and more talented employees are
willing to join the organization. Positive office culture also helps in boosting productivity of
employees. Employees of Primark feels more satisfied and engaged while working in positive
workplace culture of an organization and it will result in effective team building and team
performance. This improves Primark's team and employee behaviour and their performances too.
It is also believed that employees which are influenced by good work culture will help the
organization to achieve their goals. Organization's culture also shapes employee interactions
which will further result in shaping team behaviours.
Politics
Organizational politics refers to the activities of company that defined the way people
interact with each other on basis of power and authority of individual within firm. Main objective
of organizational politics is to sell ideas and vision informally and to achieve some internal
targets of self-interest, or may be to improve/influence organizational tasks. Primark's
organizational politics can impact tremendously on behaviour of individuals or their employee.
The origin of organizational politics is the diversification of viewpoint of employees (Gavrić,
2

Sormaz and Ilić, 2016). Also, Primark's organizational politics helps in making employee to
compromise in complex situations, which boosts their morale. But still it has adverse effects,
which could not be ignored. Organizational politics affects employee performance by distracting
them from work and snatches away their focus. It also contributes in wastage of time.(Mansouri,
Singh and Khan, 2018) Excessive involvement of employees in politics will result in low
productivity and poor job performance, that's why Primark's top management manages politics
quickly by not allowing them on the first place. Also, Primark have adopted and promoted such
positive politics that discourages self-serving attitudes. Through this behaviour, employee will
demand favours from team leaders or seniors regarding promotion or salary hikes etc. And this
would affect performances of those employees who are not involved in office politics (McLeod,
2017). Primark encourages politics that works according to proper guidelines and procedures in
ethical way. Such types of politics helped Primark in increasing their employee productivity.
This would lead in failure of achievement of Primark's objectives. Engagement in politics would
lead to committing more mistakes.
Primark's organizational politics also establishes positive environment at workplace. It
allows employees to giver their best. It is also a major motivating factor for many employees of
Primark. Because high skilled employee of Primark will bring promotion, salary hikes and other
benefits, that are deserved by him/her. Also, Primark's politics appreciated hard-work of the
honest employees and recognized their contribution. Because if they fail in that, it will result in
a poor political environment of an organization, which will force employees to work poorly.
(Narzary and Palo, 2020) Because from this, employees will not be able to trust each other or
cannot have fun while doing the job. So, Primark promotes healthy environment so that
employees can have fun and can interact in order to influence their behaviour and team building
in positive way. Organizational politics also allows employees to manipulate and pass irrelevant
information, which is often misunderstood by colleagues and can affect their contribution which
will ultimately result in non achievement of objectives (Walle, 2018). But, this does not happen
in Primark, because they have established such work culture in which employees trust each
other, effectively and efficiently contribute towards achievement of organizational goals. All
these points, ultimately contribute in influencing behaviour and attitude of individual and also in
building and influencing teams.
3

Power It refers to ability and capacity of an individual to perform specific task by other
employee's in order to achieve organisational objectives.
French and Raven Power Types helped Primark to understand the importance of power in
the organization. Power also helps to increase stability of organization as it helps to motivate
employees to achieve that power by increase their potential and also improves productivity of
company.
Coercive Power- This power is used against the will of the employees as it does not seek consent
from employees. It can be done by negative manner like punishment or positive manner like
rewards which help to achieve the objectives. Employees of Primark will increase the turnover
due to this type of power.
Reward Power- Primark use this Power on employees which do not want to accept the task as
managers rewards employees to finish the task in return of some reward which help them to
provide motivation but it is not suitable in long term and decrease the productivity of company.
Manager of primark company motivate employees that work hard for company by providing
better incentive and compensation.
Expert Power-this is the most useful and effective power for Primark as it helps to understand the
potential of employees and then assign them the tasks which match with their capability. This
also helps to increase efficiency and loyalty of employees in the company. Manager of Primark
give power to motivate and influence employees by giving him power to take some of the
decision-making of the company. Thus, it create felling of belongingness and satisfy needs of
employees.
M1
Organizational politics creates differences among employees, as they will be interacting less due
to politics and this affects employee engagement towards work and towards effective team
building. Positive office culture also helps in boosting productivity of employees. Employees of
Primark feels more satisfied and engaged while working in positive workplace culture of an
organization and it will result in effective team building and team performance. .(Dadich, A. M.,
Collier and Hodgins, 2019)
4

LO2
P2. Models, Theories and concept used to motivate employee
Motivation is a factor that creates desire, motivate and influences individual to work
effectively and enhances performance for the achievement of company goals. Primark company
can use various models, concept and theories in order to motivate employees to enhances their
work performance (Venter, 2016).
Maslow's Need hierarchy theory
It is motivational theory that has five tiers of satisfying human psychology needs present
in the form of pyramid. Lower level hierarchy needs to be satisfied first then, it should move
upward in the hierarchy (Kim, Lee and Shin, 2019). Various needs of individual are
physiological, safety, love and belonging, esteem and self-actualization. Physiological need is
the most basic need that motivate behaviour of individual to work effectively. So, manager of
Primark can use Maslow need hierarchy theory in order to motivate employees and increase their
performance. It is used in finding appropriate needs of particular individual as every person have
different needs that has to be satisfied in order to achieve objectives. It used by fulfilling demand
and preferences of employees in an effective manner.
Physiological needs-It includes basic needs such food, clothing and shelter and this needs to be
satisfied first in order to motivate individual further. By satisfying most basic needs of individual
company can effectively increase its production and profit margin. Primark provides
accommodations and proper salary to employees to ensure the fulfilment of these needs. (Batten,
Lončarski and Szilagyi, 2018)
Safety and security needs-After satisfaction of physiological needs, another needs arises that is
safety and security, it is related to personal and financial security of an individual. Primark's
manager by providing health insurance and taking various measure to ensure safety of their
health. Primark, by considering health and safety of employees, able to effectively influence
employee to contribute toward achievement of company's goals. (Kappo-Abidemi Iwu and
Allen-Ile, 2017)
Social Needs- Employees also have needs of love and affection which ehlp to increase their
satisfaction and motivate them to be efficient in work. After both physiological and safety needs
are satisfied individual is motivated by social belongingness and interpersonal relationship
5

between employees such as trust, feeling of belongingness and accepting ideas, opinion and view
of employees to feel it as a part of company. Thus, strong interpersonal relationship reduces
conflict and helps in effectively coordination of individual efforts towards organizational goals.
Primark will help employees by providing healthy working environment and also developing
ethical culture to respect each and every employees in the company. (Nazarian and et.al., 2020)
Esteem needs-After satisfaction of all three needs, employee is further motivated by
appreciation, respect and recognition for their efforts in the organization. It includes self-esteem
need and personal worth that means they have valued in the organization and their ideas, opinion
are crucial for organization (Furlich, 2016). Primark will provide appreciations and reward to
employees which are performing efficiently. Such as by recognition and reward their effort
through social media where large number of employees can see who has performed well in
previous year.
Self -actualisation needs- It is last stage of motivation to exploit individual capabilities, potential
to the maximum for achievement of company's goals. At this stage, employee realize about
personal growth, self- fulfilment, peak experience, its potential and desire to become everything
one is capable of becoming. Thus, at this stage Primark can exploit capabilities of employees to
maximum for achievement of organizational goals. Primark will provide training to all the
employees which helps to achieve this need and increase their efficiency. (Hadi, Abdullah and
Atshan, 2019)
So, company can effectively able to satisfy needs of individuals as per their requirement
thus able to enhance their performance and achieve organizational goals.
Herzberg's Two Factor Theory
This theory helps to analyse the factors which satisfy employees and factors which dissatisfied
employee thus taking together both factor motivators and hygiene are known as Herzberg's Two
Factor Theory. Five factors of motivation are achievement, recognition, work itself,
responsibility and advancement whereas factor for job dissatisfaction are company's policy and
administration, salary, supervision, interpersonal relationship and working condition. According
to Herzberg, healthy working environment and effective policies of company helps to motivate
employees to work more effectively. So, Primark company by using Herzberg's theory of
motivation to increase performance has provide good working condition and building strong
6

relationship among employees. (Coxen, Van der Vaart and Stander, 2016) Policies of company
are also well-defined to reduce confusion among employees regarding way to perform particular
task.
Primark company use this process of motivation theory and focuses on what motivates
and considers the way of process works and sustain itself over the time so it determine degree of
effort and modification of effort (Cote, 2017). In process of motivation company follows equity
theory and expectancy theory to motivate and influence behaviour of individual.
Equity Theory- This model is comparison of individual employee with other employees in the
company having same ability and knowledge on the basis of reward and recognition. So,
manager of Primark is responsible to reward employees in company according to fair and
equitable basis and not discriminate on basis of gender, age, caste etc. to increase performance
(Alessandri, Borgogni and Latham, 2017). Thus, equitable reward system lead to effective
performance and contribute in the success and growth of company.
Expectancy Theory- This model explains that performance of an individual depends upon
desirability of outcome or how much individual wants a reward.(Meymandpour and Pawar,
2018). So manager of Primark ensure that employees are rewarded effectively as per their
performance for success and growth of company. Such as employees expect that company will
provide better compensation or increasing its incentive thus primark by understanding such
factors is able to influence employees.
Primark need to adopt Maslow's needs theory which will help to increase the motivation
of employees. As this theory helps to understand all the factors to increase efficiency of
employees. With the help of these factors Primark formulate effective motivation strategies to
achieve objective and also increase the sales of products of company.
M2
The manager of Primark satisfy needs of individual in order to increase performance and
profitability of the company. Primark's manager can satisfy the needs of individual by making
use of content motivation theory such Maslow's Need hierarchy theory and Herzberg's two factor
theory as follows Content theory of motivation mainly focus on internal factor that motivates
employees to improve their performance and productivity for achievement of organizational
goals. (Coxen, Van der Vaart and Stander, 2016)
7

D1
Politics, Power and culture both are very important factors of any business and helps to provide a
base to increase motivation of employees and also help to innovate new products. Power is
efficient with effective culture and politics. This also helps to create high performance teams to
achieve the objectives of Primark. Power, power and culture helps in defining the way company
is able to competitite and differentiate itself from other competitors. It also helps in identify who
has take decision and the way employees exchange information between each other.
PART 2
LO3
P3. Ways to cooperate effectively with others
Company, in order to achieve its objectives, has to coordinate efforts of individual
towards achievement of organizational goals. So, coordination of individuals effort for
achievement of common objectives is knows as teamwork. Effective coordination between
employees increases productivity and performance of individual thus, help in achievement of
organizational goals. Company is said to have effective team when there is clear communication
between employee, company has well-defined rules and policy and has effectively explained
roles of individual in the organization (Molleman and Gächter, 2018).. Effective team also helps
in quick transfer of information, effective decision-making and in adaptation with various
changes in environment in order to gain competitive advantage. So, an effective team contribute
to high productivity and enhance performance of individual thus, promote success and growth of
company.
On the contrary ineffective team lead to conflicts between employees, misunderstanding
and delay in decision-making thus impact on the functioning of the organization. Employee does
not like to communicate with each other and work independently as per their interest, that leads
to conflict and impact on employee's performance. In ineffective team, employee's does not have
common goals neither they trust each other and does not have well-defined structure for various
roles and responsibilities that lead to delay in decision-making. Ineffective team has bad working
condition and poor interrelationship between employees thus hinder new ideas, views and
opinion in the organization. (Mansouri, Singh and Khan, 2018)It also decreases creativity,
innovation and employees are less adaptable to various changes that are made by the company to
8

gain competitive advantages in the market. Therefore, ineffective team impact on employees
performance and productivity thus, impact on company success and sustainability in the market
(Opoku and Arthur, 2018).
As it can be stated from above analysis that effective team plays an important role in
growth and success of business. Leader has to effectively coordinate efforts of individual
towards achievement of organizational goal. It is very difficult task to coordinate efforts of
different individual so there are teamwork theories that help in effective management of team. So
various theories used by leader of Primark to coordinate effort of different individual towards
common objectives of the company to compete in the market and attain competency in the
market. (Batten, Lončarski and Szilagyi, 2018))
Bruce Tuckman's model of team development
As per Bruce Tuckman, there are five stages for development of team such as forming, storming,
norming, performing and adjourning.
Forming stage- It is type of orientation to employee about the team, the way it works and achieve
common objectives effectively(Moraru, Dub and Sroka, 2019). It is first and basic stage where
everyone is introduced to each other and gather information about each other's skills,
background, behaviour and nature of other employees in the organization. So, leader or manager
of Primark by providing orientation, is able to familiarize individual with other employee and
build strong relationship for achievement of company objectives.
Storming stage- It is most critical and difficult stage due to increase competition and conflict
between employees that adversely impact on performance of team. Employees disagree with
each other on basis of opinion, views and goals thus affecting working environment of company.
Thus, Primark's leader reduces obstacle, conflict, individual difference to increase their
productivity and performance of employees for achievement of company goals. (Molleman
and Gächter, 2018)
Norming stage- It is stage where conflict and competition among employees come to an end and
they work together for achievement of common objectives. At this stage individual role,
responsibilities and interrelationship between employees are clear to enhance their performance.
9

Thus, at this stage Primark company have to explain effective policy, rules clearly which helps
employees to understand their roles and responsibilities for smooth functioning of business.
(Opoku and Arthur, 2018)
Performing stage- At this stage employees of Primark are well coordinated and well-organized
for success and growth of the company (Arthur and Souza, 2017). They are highly motivated and
committed to work effectively thus reduced conflict and helps in achievement of organizational
goals. They are clearly aware about company's mission and vision thus help in effective
achievement of company goals.
Adjourning stage- It is the last stage where the mission of Primark company has successfully
achieved due to effective coordination between various employees. This theory has helps
Primark company in achieving of its objectives by effective coordination of employees which
also form effective teams. Company is able to inter regrate effort of different individual towards
achievement of common goals.(Opoku and Arthur, 2018)
M3
Effective team encourages new ideas, opinion, innovation and creativity in the organization that
are helpful in growth and success of the company. Trust and mutual understanding between
employees is also a feature of effective team. Primark is using Bruce Tuckman's model of team
development in order to increase the high performance teams which helps to achieve objectives
due to high productivity of company. (Batten, Lončarski and Szilagyi, 2018))
LO4
P4. Philosophies and concept of OB that influence organizational behaviour
Concept and Philosophies of Organizational behaviour are based on two key elements
such as nature of organization and nature of people. Individual Difference, perception, Motivated
behaviour, human dignity and value of person are fundamental concept of organizational
behaviour. Whereas Social system, mutual interest, ethics are fundamental concept on basis of
nature of organization (Opoku and Arthur, 2018) . Primark is using achievement leadership
style of path goal leadership theory to increase the motivation of employees and also increase the
efficiency of all products segments of the company which helps to increase satisfaction of
customers.
10

Nature of people
It means the characteristic or quality of person that may be similar or different from other
individual in the company. Various factors that affect nature of people in Primark company are
as follows:
Individual Indifference- Different people have different thinking, attitude, perceptive, knowledge
and understanding, so they have to effectively coordinate in order to achieve organizational
goals. With the help of achievement theory Leaders have decreased the disputes between
employees, as this theory helps to create healthy work environment and also motivate employees
to achieve the challenges given by the leaders. (Mansouri, Singh and Khan, 2018)On the basisof
various difference the manager of Primark company uses one-to-one approach to explains duties,
responsibilities and roles of individual in the organization. Manager of the company treat
everyone equally and does not basis on the basis of gender, caste thus enhance employees
performance and productivity. Difference in individual thinking, view also helps company by
bring new, ideas, innovation and creativity in the organization that help in success and growth of
the organization (Molleman and Gächter, 2018).
Perception of employees- Employees with higher potential will also increase the productivity of
Primark and also understand all the task with effective knowledge and skills. It means the way an
individual sees, interprets and understand things so every individual has different perceptive to
see things. It means one person is happy ad satisfied with company policy and rules on the other
hand other individual oppose to such policy thus lack interest in it (Walle, 2018). So, leaders
of Primark assign task which help to increase the skills and knowledge of employees and also
help them to understand the importance of change in the company. Thus, effective policy and
rule motivate and influence individual towards achievement of common objectives.
The concept of whole person in organization- It not only include person capabilities, skill or its
intelligence but overall his personal life such as its feeling, emotion are equally important in
success of the business (Lawler III, 2018). So, manager of Primark company by satisfying
overall needs of individual enable to utilize potential of individual to maximum. Thus, it will
help the company in getting best out of individual and enhance employees performance and
productivity. With the help of achievement leadership style Primark is able to adopt the
11

technological change and also increase the efficiency of their products and services which
deceases cost and fosters growth. (Mansouri, Singh and Khan, 2018)
Employees motivation- There are five needs such as physiological, safety, social, esteem and self
actualization needs thus different people possess different needs. So, the manager of Primark
company first identify needs of employee and find ways to satisfy them in effective manner to
motivate employees. Motivation is also of two type negative and positive so managers has to
choose which motivation to be used to improve performance of individuals. Thus, highly
motivates employees work effectively to enhance their performance and productivity for
achievement of company goals (Walle, 2018). Employees have increased the knowledge and
skills with the help of training and development programs which are organized in accordance
with leadership style to provide better support for advanced technology implementation in
company which help to increase the sales and help employees to achieve their personal needs
and motivate themselves.
Involvement or empowerment of employees- Achievement Leadership style helps to employees
to push their potential limits due to challenges and competition assigned by managers this helps
to increase the involvement of employees in company and increase the chances of innovative and
creative ideas to adopt technology. This is an important factor that impact or influence
organization behaviour as every individual wants some value or position in the organization
apart from money. It desires respect, reputation and importance of its ideas, opinion and feeling
of belongingness in the organization. So, manager of Primark company ensure that it support
view, ideas of individual and build strong relationship between employees to increase their
performance. Thus, by effectively involvement of employees in the organization will help in
increase of sales and profitability of the company. (Molleman and Gächter, 2018))
Nature of organization
It explains structure, culture and environment of organization where employees work
together for achievement of organizational goals.
Social System: organization has to interact with external environment such as its customers,
employees and other competitor to expand its business an increase its profit margin. Formal and
informal are two types of social system exits in organization for smooth functioning of business.
Formal system follow systematic line of authority and responsibilities between employees thus
12

consume more time and cost (Moghimi and Moghimi, 2018). On the other hand, informal system
is when company has no systematic means to communicate various information to each other in
organization. Primark company follow both formal and informal system of communication as
per the requirement of the message. Thus, Social system help in enhancing performance of
individual by building strong relationship between employees(Meymandpour and Pawar,
2018).
Mutual interest: Both organization and people need each other to fullfil each others needs
effectively that means organization needs people for earning maximum profit. Whereas people
need organization to satisfy their physiological needs thus company has to effectively identify
needs of individual and satisfied it in the best possible way. Thus, both organization and
individual working in organization work together for achievement of common objectives.
(Coxen, Van der Vaart and Stander, 2016)
Dignity of labour: All people in the organization should be treated equal and with self-respect to
enhance their performance and productivity. In Primark company manager ensure that it provide
equal opportunities to all individual, fair wages, good working condition and ensure health and
safety of employees (Walle, 2018). Thus, by building strong relationship and providing good
working condition is able enhance productivity and performance of employees. Therefore, help
in effective achievement of organizational goals and increase its profit margin
M4
Company should achieve its goals in ethical manner in order to attract large number customers
and to enhance performance of individual. Certain principle, code of conduct and ethic are
followed by Primark company to attract valuable employees that are helpful in achievement of
company goals. Ethics of company can impact the cultural values of business organization in
both positive and negative ways according to beliefs, attitude and knowledge of employees.
Ethical value used by company while performing various function helps in achievement of
organisational goals and increasing brand image in the industry. Ethics also motivate employees
to work hard in order to satisfy needs of customer and also reduce amount of government
intervention in the functioning of company.
13

D2
Team develop theories helps to increase the potential of employees which also motivate them to
participate in the organizational activities. With high potential of employees it will also support
ethics of business, organizational cultures. Team development theories also help businesses to
provide motivation to employees and increase the ability to interact with external environment
effectively. It helps in effective coordination of individual effort with organization goal so that
company can enhance its competitive positioning in the market. It also reduces conflict and
confusion regarding task to be performed by each individual within firm to achieve desired result
(Mansouri, Singh and Khan, 2018).
CONCLUSION
As per the above discussion, it can be said that organization's culture, politics and power
impacted heavily on employees of Primark, also influenced employee productivity. According to
Handy's model of organizational culture there are 4 different kinds of cultures. Primark followed
role structure for their organization, because that suited the organization very well. And this also
helped their employees in achieving organizational objectives and helped Primark to build
effective teams and influenced their behaviour. The report also evaluated various content and
process motivation theories. Primark used content theories which included Maslow's and
Herzberg's theories and process theories such as Equity, Expectancy and Porter-Lawler model to
motivate their employees and influenced their behaviour and achieved goals. Then further
concluded that Primark used effective team building and group development theories for growth
of organization, because efficient team will co-ordinate better, and efficient communication took
place rapidly, which further supported growth of organization. The report also concluded various
philosophies and concepts of Primark that also influenced organizational behaviour which
included nature of people, individual differences, perception of employees motivation and
engagement of employees etc.
14

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