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Organisational Behaviour PDF

   

Added on  2020-07-22

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ORGANISATIONALBEHAVIOUR

TABLE OF CONTENTSPART1: CASE STUDY...................................................................................................................1Facebook and WhatsApp acquisition.....................................................................................1PART 2: ARTICLE.........................................................................................................................7Team dynamics and organisational behaviours for the next issue.........................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

PART1: CASE STUDYFacebook and WhatsApp acquisition The case study includes the discussion on the acquisition of two companies Facebook andWhatsApp. In order to grow quick, the organisation have adopted the buying and selling strategyby taking over a company by the other is acquisition. It is considered as an activity taken intoaccount by the company in which purchase of ownership stakes is being considered. It allowsacquiring a control of the targeted organisation. Acquisitions are often made for the growthstrategy of the organisation and to acquire an existing firm it is more beneficial for the venturethat operations in a much better way to expand their business. Cash or stock are the basis onwhich Acquisitions is made or a combination of both (Arnulf and et.al., 2014). The recentacquisition of Facebook is WhatsApp which was acquired on 19 February 2014. The mainpurpose of the acquisition was to understand the aim of the price tag $19 billion which was paidby Mark Zuckerberg which was clean enough for the acquired company. The Facebook had EPSafter the purchase on the key days, a balance appraisal was made and obtained for the discussion.The results after discussion suggested that the price tags can be reasonable. However, it can besaid seen that the industries in both companies are dealing has an intense competition, thereforeFacebook should assess this deal in a long-term perceptive. The Facebook announced topurchase WhatsApp WhatsApp and decided to keep it as different service. This deal was thebiggest news for all IT companies and also was big stake for them who seemed to turn its modelof business to mobile social network market by continuously purchasing the mobile applicationswhich later included Instagram app. However, Facebook has gained huge success and holds 1 billion progressive users, butnot everything in the Facebook business goes properly. As the data shows that recently that thedifferent mobile application is growing especially in youngsters are turning towards socialapplication such as WhatsApp. WhatsApp is a social site which helps to send messages throughinternet, combining the traditional channels with social network (Blanco Ramírez, 2013). Thisapplication also helps to send instant text messages, voice notes, pictures and some interestingemotions and even multimedia files. The main reasons for this acquisition was to change thebusiness model and future market. Facebook acquired WhatsApp to access new market as it saidearlier that the organisation was eager to grab the different opportunity in mobile market. Withthe development of 3G and 4G networks in upcoming years, fast up-gradation of mobile. Newly1

mobile and social apps are doing rapid growth. Second aim to acquire WhatsApp was to accessmore users as it was clear that the acquisition will help Facebook to cut into more users. Inaddition to this Facebook can also extend its market by bringing back the old users in the market.Both the companies have different groups who are using which are not related to each other. Thethird reason for the acquisition was to get access to have diverse information from WhatsApp toother things that matter a lot for Facebook or can affect it. The use of applications can helpcompanies to earn money in large amount (Carlos Pinho and et.al., 2014). Personal informationof an individual can be secured or can be customised as customers demand. Culture, values and power relationshipCulture: It is consisted of shared values, assumption, beliefs of the venture. By havingsuch consideration the support to employees can be advanced effectively. It impactsdirectly on the behavioural aspects and allows to improve communication. Power: In this, authorities are being shared with specific member to meet the objectives.Using such values the motivation can be influenced in diverse manner. Application ofpower can be positive if needs are being identified properly. Another strategy was taken to analyse internal environment was to follow the SWOT.This will help to get the better knowledge of company.StrengthsWeaknessesA large number of active users over 1billion in 2014 were integrated in usingthis application. Very flexible and excellent user withthe experience to give the profitabilityto the company after choosing thestrategies.The company had very good cash flowand high volume of revenue generation.It gives the chance to normal people orthe users to interact with celebrities orThere is no sufficient clicks to theadvertisements on the Facebook. The dependency on the advertisementis higher with a very bad customisation.The company is still facing problemsrelated to the technology thus isincapacity to earn profits.The personal data of an individual is notsecure and safe of the Facebook as ithas poor security level.2

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