Organisational Behaviour and its Impact on Unilever

CW1 Group Report

Executive summary
This report is based on the discussion about organisational behaviour which ensures
proper interaction among team members of an organisation. Human behaviour and work culture
comprises of different factors which affects the growth and success of an organisation. This
includes discussion about the complexities and disturbances related to the human behaviours.
The impact of those factors affect the performance and productivity which should be measured
by an organisation. It is important to involve strategies and policies which overcome the negative
impact of complexities and manage appropriate behaviours. Organisations should focus on
motivating their employees by providing them benefits according to the preferences of their
employees. It results in enhancement and improvement of performance which is key to success
for an organisation.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Topic 1 – Motivation...................................................................................................................4
Topic 2 – Organisational culture.................................................................................................6
Primary Research Findings and Discussion................................................................................8
Recommendations.......................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES:.............................................................................................................................12
Books and Journals...................................................................................................................12

INTRODUCTION
Organisations consist of diversified individuals who behave in different manner. The
interaction between every employee should be focused by an organisation as affect the
environment of work culture. The study of human behaviour is highly essential so that strategies
can be formulated according to that for achievement of goals (Choong, Ng, Na, and Tan, 2019).
This report is based on Unilever which is a multinational company deals in consumer goods. It is
founded on 2 September 1929 and headquartered in London. They offer large number of
products such as cleaning agents, condiments, personal care, ice cream, beauty products, food,
etc. This report will discuss about different topics involved in organisation and their complexities
related to human behaviour. How it create impact on the growth of an organisation is discussed
in this report. Research findings related to topics and their discussions are involved in this report.
Appropriate recommendations are given for the improvement of complexities are included in this
report.
MAIN BODY
Topic 1 – Motivation
Motivation can be referred as internal force that directly create positive and negative
impact on the operations of an organisation. It affects intensity, human behaviour, direction,
growth and development of business. Organisations uses various motivational factors for their
employees as it guides and initiates human behaviour which ensures the achievement of goals.
Unilever focus on the needs and perspectives of their employees so that they can motivate them
according to their requirements (Chou and et.al., 2019). Organisations faces various issues
related to this topic as they sometimes failed in motivating their employees in appropriate
manner. It is required to understand the perception of employees so that employees provide
benefits according to that. Unilever have earned higher revenues by influencing and guiding their
employees which makes one of the leading organisations in the consumer goods sector. In order
to eliminate complexities and issues related to motivation, Unilever applied Maslow's need
hierarchy motivation theory in their organisation. This theory directly improves the performance
of overall workforce by motivating them towards the right direction. Maslow's theory involves