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Organisational Change

   

Added on  2023-01-11

26 Pages6247 Words2 Views
Organisational Change
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1 About Company........................................................................................................................3
2 Identify strategic needs.............................................................................................................4
Benefits of Strategies...................................................................................................................4
3 Review and map existing policies and practices to strategic change.......................................5
4 External and internal environment that affects organisational changes...................................8
5 Major operating Changes requirements....................................................................................9
7. Risk analysis for organisational change project....................................................................13
8. Change management project plan..........................................................................................15
PART B.........................................................................................................................................17
9. Getting approvals on change management process...............................................................17
10. Resource assignment to project and reporting protocols.....................................................17
11. Communication and education plan for organisational change...........................................18
Consultation feedback and input summary................................................................................19
12. Activities to deliver communication plan............................................................................19
13. Responding to barriers to change........................................................................................20
14. Action interventions and strategies for embedding change.................................................20
15. Evaluation and amendment of change management project plan.......................................21
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................23
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INTRODUCTION
There are various changes in environment so organisations need to adapt to such changes for
growth and expansion of business in order to gain competitive advantages. Evaluation of internal
and external factors helps company to identify various opportunity and threat in the environment.
It also helps in formulation of effective strategies so that company can earn large amount of
profitability. This report is about UNIQLO that is Japanese fashion retail that operates its
business in 15 countries with 1300 stores. UNIQLO is planning to bring various changes in the
organisational structure for effective management of online sales so that it can gain competitive
advantages. Pestle and Swot model are used by UNIQLO to analysis internal and external
environment for effective implementation of various strategies. The report also analysis various
resource requirement, legal and risk management and project timelines so that change can be
effective manage. Different strategies are formulated by company to communicate with other
employees and hinder various barrier of change management.
1 About Company
UNIQLO is a subsidiary company of Fast retailing Co. LTD in Australia that has various
stores and business operation across worldwide. It provides qualitative products and services to
customers so that it can increase its brand image and market share. Company have a mission to
provide continuously qualitative fashionable clothes, basic casual clothes so that people can
easily wear different types of clothes at lowest market prices (O’Connor, 2017). UNIQLO is
able to maintain customer’s satisfaction and loyalty through sticking towards its commitment and
continuous launching innovative products to satisfy need of large number of customers. Number
of competitors in fashion retail is promoting their business online therefore it becomes threats for
company. Therefore UNIQLO in order to protect itself from various threats and take advantages
of available opportunity has planned to make separate division for management of online sales.
Company through brining various changes in the organisation is able to gain competitive
advantages and expand its market share through satisfying need of customers in best possible
manner.
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2 Identify strategic needs
UNIQLO in order to attract large number of customers and enhance its market share need
to increase its presence in online sites to attract younger generation to prefer products and
services of its rather than other competitors available in the market. Company should also make
its official websites so that large number of customers can easily review various products and
services offered by company to its customers. Use of innovative technology such as social media
in marketing of products and services will helps UNIQLO in increasing its sales volume and
profitability (Donald and Donald, 2019). Company need to use innovative technologies in order
to manufacture, delivery products to end user and to effective communicate with its customers,
employees and investor so that right decision can be taken within limited time and efforts.
Manager of UNIQLO has planned to effective organise various training and development
programs to enhanced skills and knowledge of existing employees so that best output can be
gained. Therefore it can be stated that various changes in strategies of UNIQLO will helps
company in gaining strategic positioning in the industry.
Benefits of Strategies
There are various benefits of strategies to the company such as training and development
program make employees specialised in particular fields thus they are able to render qualitative
services and product to customer within limited wastage of resource, efforts. Use of innovative
technology in manufacturing of fashionable products of UNIQLO will also helps in effective
utilisation of available resource and achievement of company goals. Good working environment
and continuous motivation provide by manager of company will help in effective utilisation of
capabilities of each employee toward achievement of common goals. Use of social media helps
in attracting new as well as existing customers thus promotes growth and success of organisation
in the industry.
Stakeholders affected or involved
Due to changes in various strategies different stakeholder of UNIQLO are affected such as
its customers, investors, director and employees. Employees of company need to accept various
external changes and learn new method to perform different task and responsibilities for
completion of desired objectives (Grills and et.al., 2016). It helps customers by providing
qualitative fashionable products and services at reasonable rates thus satisfying their needs and
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wants. Investors of company are also satisfied and happy as from changed strategies they are get
maximum output of profit with minimum input. Thus, it can be stated that strategy changed has
affected various shareholder of UNIQLO and helps in maximising profitability of firm.
Kinds of changes required
Various kinds of changes are required so that company can easily expand its business
operation in online sites such as it had to use updated and innovative technologies to meet
demand and requirements of customers. UNIQLO has to redesign its organisational structure and
assign clearly roles and responsibilities to each employee so that they can effective coordinate
and cooperate with each other for accomplishment of particular goal. It has to reframe its
strategies and policies, set standard so that quality of products can be maintained and economic
of scale can be bringing within organisation (Vazquez, Hallack and Perez, 2018). Therefore all
such kinds of changes need to be brought within UNIQLO for sustainability and effective growth
of company.
3 Review and map existing policies and practices to strategic change
Policy/Practice
Name
Existing policy brief or
Summary
Modificatio
n
required?
Y/N
If Yes, explain what
changes to be made in the
policy
Organisational
mission statement
and core values
UNIQLO vision and
mission is to offer
qualitative fashionable
products to customers to
expand its business
operation.
No N/A
UNIQLO
Business Model
Company have effective
business model such as it
continuously research on
various products and
services so that unsatisfied
needs of customers can be
meet.
No N/A
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UNIQLO
Business Strategy
- Southeast and
Oceania
Innovative strategy used in
Southeast and Oceania such
as manufacturing of
products as per needs,
preference of target
customers such as Hana
Tamija introduce for
Muslim customers that
helps in continuous increase
of profitability.
No N/A
Investor
Relations Policy
Various policies are made
by UNIQLO helps in
building strong relationship
with investors.
YES It can also use innovative
technology to maintain
close relationship with
existing investors.
Quality and Work
Health and Safety
Management
System
UNIQLO has specified
standard so that qualitative
products, checking of
products quality at each
stage helps company in
ensuring safety of health of
employees and customers
(Mpofu, and Madichie,
2018).
NO N/P
Compliance and
Philosophy
Employees of UNIQLO are
forced to act in particular
manner such as follow
ethics and code of behaviour
so that they can became
good member of society.
NO N/P
Code of Conduct
Basic Principles
Various principle and
standard are set by
NO N/P
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