An environmental analysis is an important aspect for an organisation as it provides a view of potential opportunities and threats that exist outside the organisation. This report analyses the current position of UNIQLO and its external competitors.

E-Commerce Plan Organisation and Environmental Analysis

Present a SWOT framework for UNIQLO to identify relevant business and e-commerce issues, and critique the organization's existing value proposition.

Environmental analysis for UNIQLO and its competitors to identify opportunities and threats.

Organisation and Environmental Analysis for UNIQLO | Desklib

Organisation and Environmental Analysis for UNIQLO

Languages and Culture

BX3082 - International Marketing

Supply Chain Management

This report focuses on Uniqlo’s entering in Indian fashion market. In the first part of the report, the background of Uniqlo is given along with resources. In the following part, the external environmental analysis is given. Indian political and economic situations provide the positive signs of entering the Indian market. India has a large customer base and fashion trends are different as per the customer wise. Indian legal system is not rigid enough and India allows 100% FDI in the fashion industry. Uniqlo can target the upper-middle-class people in both genders as the target market. Competition in Indian fashion retailing is high and the customers’ bargaining power is also high in India. Uniqlo needs to do market research and their product line stretching strategy along with competitive pricing will work in India.

Yale University

Business Development

Uniqlo's Entry into Indian Fashion Market: A Marketing Analysis

Research Study on Marketing Strategy of Uniqlo Company

Dissertation

Marketing

Principles and Practice of Marketing Assignment - UNIQLO Co. Ltd

Leading Organisational Change

This report discusses the need for organisational change in UNIQLO, a Japanese fashion retail company, to effectively manage online sales and gain competitive advantages. It covers the identification of strategic needs, review of existing policies and practices, analysis of the external and internal environment, major operating changes requirements, and risk analysis. The report also includes a discussion on change management project plan, resource assignment, communication and education plan, and evaluation of the change management project plan.

The University Of Newcastle Australia

Organisational Change

International Business

This report evaluates the external analysis of Uniqlo Organization by using PESTLE analysis and Porter’s five forces analysis. It also evaluates the effectiveness of Corporate Social Responsibility (CSR) activities and initiatives of Uniqlo Organization. At the end, recommendations are provided to improve its CSR activities and processes.

Organisation and Environmental Analysis for UNIQLO

End of preview

BX3082 - International Marketing

Uniqlo's Entry into Indian Fashion Market: A Marketing Analysis

Research Study on Marketing Strategy of Uniqlo Company

Principles and Practice of Marketing Assignment - UNIQLO Co. Ltd

Organisational Change

Evaluation of Uniqlo’s Business

Organisation and Environmental Analysis for UNIQLO

End of preview

BX3082 - International Marketinglg...

Uniqlo's Entry into Indian Fashion Market: A Marketing Analysislg...

Research Study on Marketing Strategy of Uniqlo Companylg...

Principles and Practice of Marketing Assignment - UNIQLO Co. Ltdlg...

Organisational Changelg...

Evaluation of Uniqlo’s Businesslg...

BX3082 - International Marketing

Uniqlo's Entry into Indian Fashion Market: A Marketing Analysis

Research Study on Marketing Strategy of Uniqlo Company

Principles and Practice of Marketing Assignment - UNIQLO Co. Ltd

Organisational Change

Evaluation of Uniqlo’s Business