Organisational Change Project

Running head: ORGANISATIONAL CHANGE PROJECT
ORGANISATIONAL CHANGE PROJECT
Name of the Student
Name of the University
Author Note

1ORGANISATIONAL CHANGE PROJECT
Executive summary
This paper talks about the company Qantas Airways Limited and sheds a light on the current
issues that exist in the organization. This paper provides an internal and external analysis of the
organization and determines the existing issues that later can prove to be detrimental for the
organization. This paper also provides suitable strategies as recommendation for the company in
order to implement effective changes that will help the company resolve the issues and pave for
the success of Qantas Airways Limited.

2ORGANISATIONAL CHANGE PROJECT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Brief overview of Qantas Airways Limited.................................................................................3
Internal analysis of Qantas Airways Limited..............................................................................4
External analysis of Qantas Airways Limited.............................................................................5
Literature review..........................................................................................................................8
Change strategies to improve situations of Qantas Airways Limited........................................10
Transformational change.......................................................................................................10
Developmental change...........................................................................................................11
Recommendation for the suitable strategy................................................................................11
Resources needed to implement the strategy.............................................................................12
Conclusion.....................................................................................................................................12

3ORGANISATIONAL CHANGE PROJECT
Introduction
Change management is a term for the approaches that an organization takes in order to
organize, prepare, support and assist teams, organizations and individuals’ to make effective and
efficient changes in the organization(Fernandez and Rainey 2017).Change has become necessary
and essential in all the organizations because of various factors like dynamic society; change in
the global economy and also to challenge the status quo (Spencer 2018). This paper is going to
shed a light on the airline company,Qantas Airways Limited and provide a reflection on the
internal and external factors and the existing issues in the situation and provide probable
recommendation for change that will help in making situation better for the company and pave
way for success.
Discussion
Brief overview of Qantas Airways Limited
Qantas Airways Limited is an Australian airline based in Sydney and is the largest airline
in the world by the size of the fleet, international destination and international flights. It is the
third oldest airline in the world after KLM and Avianca. The company was founded in the year
1920 in Winton, Queensland, Australia Qantas Airways Limited has a domestic market share of
60% in Australia(Investor.qantas.com 2019). Qantas Airways Limited started as air taxi flights
and joy rides and later turned in to a fully fledged airline business. In the year 1998, Qantas with
British Airways, Cathay Pacific, Canadian Airlines and American Airlines cofounded Oneworld
Alliance that was created for the travelers who frequently travelled to international countries.
The Company currently owns Jetstar Airways. Qantas in 2018 gained an annual profit of about