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Pestle Analysis of Qantas Airlines

   

Added on  2021-05-31

17 Pages3536 Words220 Views
Running head: QANTAS AIRLINESQANTAS AIRLINESName of the StudentName of the UniversityAuthor Note
Pestle Analysis of Qantas Airlines_1
QANTAS AIRLINES1Executive SummaryThe given report throws light on the performance of an airline company in Australia. The chosencompany for this report is Qantas Airlines. Qantas airlines is one of the oldest airline companiesin Australia and globally as well. The report follows a structured format whereby a briefintroduction about the company has been provided followed by a critical analysis of the externalenvironment of the company. The next sections are an overview of the strategies used by thefirm. Relevant framework has been used for the analysis. This is followed by recommendationsfor the long term welfare for the given organization.
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QANTAS AIRLINES2Table of ContentsIntroduction......................................................................................................................................3Macro/Micro Environment Analysis...............................................................................................4Pestle Analysis.............................................................................................................................4Porter’s five forces.......................................................................................................................5Company`s competitive advantage..................................................................................................7Generic startegies used by the company..........................................................................................8Growth Startegy used by the company..........................................................................................10Conclusion.....................................................................................................................................12Strategic Recommendations..........................................................................................................12Refrences.......................................................................................................................................14
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QANTAS AIRLINES3IntroductionThe airline industry of Australia has been doing considerably well as the given countryhas achieved an excellent growth rate. The number of airlines operating in the given industry hasbeen growing considerably within the country as well as internationally. There are 49international airlines which provide travel services in Australia. There are about 16 millionvisitors who visit Australia annually (Abushova, Burova and Suloeva 2016). There are variousairports in Australia like Kingsford Smith International Airport in Sydney, Darwin Internationalairport, Townsville International Airport and others. The primary airlines operating in the givencountry are Qantas, West Australian Airways, and Australian air express, Virgin Blue,Maroomba Airlines and Airink. For the investigation of safety and other regulations, theAustralian Transport Safety Bureau (ATSB) is responsible.The Qantas airways is the primary airline company of Australia and is one of the largestairline companies with respect to the number and size of international flights. The airline is thethird oldest airline in the globe after Avianca and KLM. The original name of the airlinecompany is "QueenslandandNorthern TerritoryAerial Services". The given airline is based inSydney and has a market share of around 65% in the domestic market and 15% internationally(Qantas.com. 2018). The given airline company has a brand called Jetstar Airways under its name which is alow cost airline operating in international as well as domestic services (Alkhafaji and Nelson2013). The given report will be discussing the different strategies which have been used by thefirm in order to establish itself in the international domain (Barney 2014). Certainrecommendations for the same will also be provided.
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