Sainsbury Business Model Analysis

The assignment provides a detailed analysis of Sainsbury's business model, highlighting its strengths and weaknesses. The document covers various aspects of the company's operations, including its market share, organizational philosophies, activities, and goals. It also discusses Sainsbury's commitment to customer service, innovation, and environmental responsibility. The summary is provided in a paragraph format for easy understanding.

Organisational
Development 302 Man

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Assessment of key characteristics and in which way do they put models and organisational
philosophies into practice............................................................................................................3
REFERENCES................................................................................................................................7

INTRODUCTION
The Global global retailing industry could be major one where organisational
development could be done as this sector is one which is facing high number of transformation
on part of various technological changes. So, in this current assignment, in it would be
containing three top most rated global retailing firms which are Tesco, WM Morrison and
Sainsbury; all of them are operating throughout the world including UK as well. The key
characteristics of all these organisations would be included and how would they putting their
philosophies into practice.
MAIN BODY
Assessment of key characteristics and in which way do they put models and organisational
philosophies into practice.
Tesco Plc-
This is the highest grossing British multinational supermarket which is trading as Tesco
and having its headquarters in England UK but is operating throughout the world. Tesco is third
largest retailing company of world as according to amount of profits in this global retailing
sector and as according to revenue it is 9th largest. While in UK itself it is having market share of
about 28.4% which define company as the market leader into UK retail sector.
Key characteristics-
 At the end of year 2015-16, Tesco was having about 4,60,000, 60,000 employees who are
been associated with the company.

 During the same year, operating profits of the firm was about £1017 million while the
debt of firm was around £3.7 billion.
 They are having 6809+ stores all around the world which is having high number of
profits of the firm. With the help of their redistribution network in domestic as well as throughout the world
they donated 23 million meals.
Business model of Tesco-
Tesco is regarded to as one of the largest supermarket or grocery store which is operated
all around the world and leading in the European market. All the business possibilities and
problems are handled in very professional and unique way together with selling of products.
Organisational Philosophies of Tesco-
Customers
They are serving their customers
through listing them and
then assisting with their
problems.
Channels.
They are working with
Best chain suppliers
So that customer service
Is not hindered.
Product.
All the offers which are
given to customer
Would be determined by the
Product team.
Reinvest
They are becoming more
Committed in sense of
Reinvesting their profits and
Savings to help customer.

The business mission of Tesco is very much simple as they are “Serving Britain's
shoppers as little better every day”. In this deal, they are meant to serve almost 66almost 66
shoppers every second so that customer would be experiencing good service as compared to
other rivals in market. Their team is also meant to work together with each other so that targets
are achieved and in this regard, their recruitment policy would be hiring better, simpler and
cheaper people into organisation. The philosophies of company would also be including that to
reduce wastage of food on global level and thus ensuring to distribute that surplus food to those
who are in need.
Activities and goals-
The goals of Tesco would b be including those of expanding their sales that too majorly
of their organic products to about 1 million till coming next 5 years. Their goal would also be
generating equal chances to get the opportunities for their staff in order to encourage strength
and also supporting them in their daily working. 6.5% is the total market share for its non
foodnon-food products within market which they need to grow more strongstronger. Tesco
would also bbe aiming at reducing their impact on environment by way of making sustainable
products for all its customers. So, from 2013, they are have been working in this line of frame by
employing the best environmental experts who could then be making environmental strategies.
In this way, they have identified that there are 5 environments environmental impacts from their
products like that of climate, forests, marine, farmlands and freshwater.
WM Morrison supermarket plc
They are have been trading as Morrisons and are the 4th largest chain of supermarket or
retailing company within UK having its headquarters at England. At the starting, it was trading
only on eggs and butter stalls in England which was in 1899 the year which it was founded by
William Morrisons. It is having its presence in South England, North England, Wales and
Scotland as well with about 500+ stores in there. In 2015, it was having market share of 11%
with about £305 million of net income and 132000 total employees.
Key characteristics-
 The company is among the 4 important leading chain of supermarkets with having 500+
stores and revenue of year 2016 was about £16.1 billion.

 10% of the total share of company is with Morrison Family while rest of them are with
other stakeholders including large institutions and retail shareholders. They are only trading on their retail segment sector under which they are operating
online, physically, petrol retailing and then manufacturing of products.
Business model of WM Morrison-
The company is offering products like that of Free from, food to go, nutmeg clothing and
world food serving its customer all across the UK with 500+ stores, online market and also home
delivery. Morrison would be underpinning the manufacturing and sourcing of the food and then
selling it across the store to customers. They are operating throughout UK; in this way, they are
very much close to their customers and to them who are matter to a lot. All the products which
are have been produced or manufactured are of the best quality and fresh that are prepared by
expert teams.
Organisational Philosophies of WM Morrison-
They are have been operating on the strategies of developing popular and useful service
like that of key cutting or pick up points as well. They In addition, they are also serving customer
with better things with listening to them and changing business with improving their offers and
working harder in making right person available at right place.
Activities and goals of WM Morrison-
The vision statement of Morrison would be including “Different and Better than Ever”
this” this shows that they are caring for building value in bringing improvements. Whereas their
objective would be to focus on profits with their focus on food speciality and providing cheap
goods and service to customers so that they could easily afford them. Their corporate objective
would increasing profits of firm by 5% in coming 5 years.
Sainsbury
This is the second largest public limited company in retailing and supermarket chain
within UK which is having its market share of about 16.9% in UK. The largest shareholder of the
firm is Qatar Investment authority 21.99% of the whole company as on 2018 Sainsbury is listed
on London StockLondon Stock Exchange

Key characteristics-
 Sainsbury is the most trusted brand in whole of UK as is always having strong touch of
economic, social and environmental responsibility. Their aim is to drive positive changes in UK and on international level in which they are
serving about 1 billion poor people who are suffering from malnutrition.
Business model of Sainsbury-
They consist of 530+ supermarket convenient store chain with having the target on price
sensitive customers and leading the cost leadership. They Also, they are the oldest working
supermarket chain in UK with over 10000 delivery of orders per week which is about 90% of
households are getting this delivery. Sainsbury Bank is also operating with a joint venture with
HBOS which is a part of Lloyd's Banking group which is providing wide range of banking and
investment products portfolio.
Organisational Philosophies of Sainsbury-
They are working on to strategy like that of reducing wrong activities of business which
are not making any kind of profits to firm and cost which is associated with it is also high. They
are expanding their business in order to keep their competition high which is important for
thethem to get investment so that new products and customers could be dealt on.
Activities and goals of Sainsbury
Their goal is to reach more number of customer via their additional channels as their
sales through online market is only till 20% which they need to increase. Supermarket would be
giving goods and service as per fresh, tasty and healthy foods with having their focus on fair
price. They are believing into innovation of their products which is as per their strong regards for
environment, economical economic and social environment. Their brand value would be
depending upon productsupon products and service that too at fair price they are having 297
freeholds and leasehold properties thatproperties that too on joint venture.

REFERENCES
Books and Journals:
Online:
Sainsbury Business Strategy Analysis. 2018. [Online]. Accessed through:
<https://www.ukessays.com/essays/marketing/strategic-planning-analysis-and-research-in-
sainsbury-marketing-essay.php>.
Morrisons Marketing Strategy. 2018. [Online]. Accessed through:
<https://www.ukessays.com/essays/marketing/marketing-strategy-in-morrisons-marketing-
essay.php>.
Tescos Main Business Objectives Management Essay. 2018. [Online]. Accessed through:
<https://www.ukessays.com/essays/management/tescos-main-business-objectives-management-
essay.php>.