Change Management in Qantas Airline

Institutional Affiliation(S)
Organizational
learning and
change
Change management in Qantas Airline
Student Name
[Date]

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Contents
Introduction................................................................................................................................2
Internal and external analysis of Qantas....................................................................................3
Summary.................................................................................................................................5
Literature review........................................................................................................................6
Alternative possible strategies....................................................................................................8
ADKAR model.......................................................................................................................8
Lewin’s Change model...........................................................................................................9
Bridge’s Transition Model...................................................................................................11
Recommended strategy............................................................................................................12
Kotter’s 8-Step Change Model.............................................................................................12
Required resources for implementing change..........................................................................14
Conclusion................................................................................................................................15
References................................................................................................................................16

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Introduction
The history of Qantas can be linked with the development of Australian Civil
aviation. This company began with fragile biplanes that carried very few people in open
cockpits and have progressed to introduce new Airbus A380s, carrying some 450 passengers
around the world in a day. However, the story of Qantas success can be given to human
endeavours and not just machines. Many determined individuals overcame tough situations to
establish Qantas operations smoothly in Queensland and northern Territory Ariel Services
Ltd. (QANTAS) since 1920. Now, the company have grown into one of the largest airline
companies in Australia and is supported by its loyal and committed customers. At present,
Qantas also records a position of second oldest airline company in the world who have built a
reputation for excellent service, engineering and maintenance, operational reliability and
customer service. The main business of the company is to transport people from one
destination to the other using two complimentary brands, Jetstar and Qantas. The company
also operates in other subsidiary businesses that includes airlines and airline specialists’
markets like Q Catering. More than 30,000 people get employment opportunity with Qantas
out of which around 93% of them are based in Australia (Qantas, 2018). Qantas Domestic
airlines offers premium full-time service that carried over 22 million people in around 4,300
flights per week in 2018 around Australian suburban and rural areas. International premium
service of Qantas airline provides transportation between major countries like South and
North America, Asia, Europe, Africa and many more using the brand name, Qantas. In 2018,
the company carried over 8 million passengers in around 680 flights per week. Other than
transporting people, Qantas operates in freight industry also and operates its largest freight
service in Australia from 14 dedicated freighters that carry their supplements in key
International and Domestic routes (Qantas Data Book , 2018).

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Internal and external analysis of Qantas
Qantas internal and external analysis can be made using SWOT analysis tool that is
used extensively by businesses while making strategic planning to ascertain changes required
in its management. It can be used for building a competitive position in Qantas in accordance
with system approach where the organisation interacts within their own environment as well
as with outside world along with creating a positive and ethical organisational behaviour in
its workplace (Gurel & Tat, 2017).
Figure: SWOT analysis framework (CFI Education Inc., 2019)
Strengths: Organisation strengths comprises of those competencies that plays active role
while achieving organisational objectives. Steady growth and consistent improvement seen in
airline operations have made Qantas achieve success since 1920 that have also gained
company a strong market reputation. This has been made possible due to strong managerial
capabilities seen in its management. Qantas is famous for its cheap and excellent service
providing that have turned many customers loyalty in favour of the firm. Alongside, the
company shows utmost care for including corporate governance and business ethics to ensure