Organizational Strategy

An organizational strategy is the sum of the actions a company intends to take to achieve long-term goals. This report includes Company Overview, Pestle Analysis of Lucas Batteries, SWOT analysis of Lucas Batteries, Perspective of Stakeholders, Industrial Position.

Organizational
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
Company Overview.........................................................................................................................4
Pestle Analysis of Lucas Batteries..............................................................................................4
SWOT analysis of Lucas Batteries-............................................................................................5
Perspective of Stakeholders........................................................................................................6
Industrial Position.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
An organizational strategy is the sum of the actions a company intends to take to achieve long-
term goals. Together, these actions make up a company's strategic plan. Strategic plans take at
least a year to complete, requiring involvement from all company levels. This report includes
questions such as Company Overview, Pestle Analysis of Lucas Batteries, SWOT analysis of
Lucas Batteries, Perspective of Stakeholders, Industrial Position.
Company Overview
The Lucas battery brand promises this high quality performance, no matter how harsh the
conditions and that is why drivers trust Lucas to deliver power they can rely on. The diverse
range covers much more than just the automotive market, with batteries specifically designed for
many applications including marine, industrial, leisure, mobility and golf.
The portfolio includes Classic, Premium and Supreme ranges for cars, complemented by a
maximum power offering for commercial vehicles and cutting edge technology in the Fusion
(AGM) range. Lucas offers guaranteed Original Equipment performance across the
comprehensive range of batteries covering more than 99% of the vehicle.
Pestle Analysis of Lucas Batteries
Political Factors-
These factors play a role which is related to long term profitability of the company. They are
operating in more than dozen countries which has lead to expose them to the risk and factors in
different countries. To achieve success Lucas batteries has understood the impact of dynamic
environment and the risk of every country they operate in. (Rantakari and Vaara, 2016)
Economic Factors-
This aspect is important for any company as it focuses on the rate of inflation, currency or
foreign exchange rate and the economic cycle which tells the condition of aggregate demand in
relation with the aggregate investment in the economy. With this Lucas Batteries has to study the
impacts of micro environment as well so that they can have the competitive advantage over
others. Lucas batteries has to check the intervention of government and restriction on the market
before entering in the country. If the growth rate, inflation, spending power of consumers etc.

these type of economic indicators are on the urge of rising then the company must invest in these
markets. (Markus, 2017)
Social Factors-
Culture of the society and way of doing things has a different kind of impact on the culture of
business in the environment. Beliefs of people and their attitude has a huge impact on the market
and if or not the company such as Lucas batteries will make a move or not. Lucas batteries
understand and design their strategies so that they can set the production according to the market.
Company will analyse factors such as demographics and level of skill in the people, structure of
class, level of education and its standard, culture, spirit of the entrepreneurs and nature of the
market and society in which they are planning to expand their operations. (Fosić, Trusić and
Šebalj, 2017)
Technological Factors-
Lucas batteries has to cope up with the recent trends and technology of the market. This aspect is
changing and developing very rapidly. For instance Tesla has made cars which are fully electric
and with a range of 600 kilometres on one single charge whereas Lucas batteries are providing
just basic batteries to start the car and give power to the electric motor. Company has to improve
their technology otherwise they will be out of the market or have a less share in the market.
Environmental Factors-
If Lucas battery has to maintain their standard of profit then they have to study the impact of
environment and their safeguards of different countries. The reason behind this is that every
country has different laws of environment. That is why Lucas batteries analyse it all so that they
don't disrupt the factors which is needed to maintain the environment.
Legal Factors-
To maintain the framework and to protect the rights of intellectual property Lucas batteries has
to follow the framework which provides the legal rules and guidelines of the country. If they
don't then they won't be allowed to enter in the market. (ul Musawir, 2017)
Industrial Position
Lucas batteries is making batteries since the year 1910 for the automobiles. Since the last few
years company has gained recognition in the market against brands such as Amaron and Exide.
Apart from this they have improved their services and features such as warranty of the product

which is more than any brand is offering in the market. To add they have developed batteries for
every type of vehicle in the current market with a high range of life. Their management of supply
chain is considered to be the best because of their outlets in many areas. That make it easy for
them to interact with the supply chain and make changes if it is needed. Their newest
achievement is their own team of management as they have managed and helped to facilitate the
transaction in a better way. This has also helped them to increase their efficiency and maintain
their relations with other people. They are also working on to bring innovation into the market
that is why they have invested a lot of money in the department of research and development. If
they are successful in this approach then they can provide the competition with their full
potential in to the market. (Williams, 2017)
SWOT analysis of Lucas Batteries-
Strength-
This company is the only company in the market that offers the consumer a service of lifetime
warranty. They have huge network in the local areas so that service and repairing of the work is
not an issue. Lucas provide batteries for almost every kind of car or trucks that are currently
present in the market. They have invested in advertising and marketing aspects which is
necessary to spread the awareness and that has helped them gain recognition in the market.
Weaknesses-
High level of competition tells that share in the market is limited. Company does not have a
strong network of import if compared to their competitors.
Opportunities-
Scope for increasing the production is high as the sector of automobile is on the rise. Scope of
expansion in new areas is required as the demand of electric cars is on the rise which means
more powerful batteries are needed. To add Lucas batteries need to improve their services as
they want better experience because ratio of customers who are price sensitive is more in the
market.
Threats-
More and more share is getting captured by the competitors of Lucas batteries such as Exide and
Amaron. That is why company has to work on changing their marketing strategies and services.

To add they need to make their name in the market because people see Amaron and Exide as
better brand which state Lucas has to improve in many aspects. (Baruah and Ward, 2015)
Perspective of Stakeholders
People who come under this plays a role and have a impact on the company and their operations
such as customers and suppliers. Every business has different nature some of them are more
customer centric and some are not. That is why it is important to take the steps which are
necessary as that is how the company can fulfill the requirement of the customers. Just like that
Lucas batteries has selected their target audience which makes it necessary for the customers to
fulfill the needs of them so that no issue arise from that area. The company has focused to
enhance and improve their services such as improve and maintain their relation with their dealers
, customers and suppliers. The company is working on utilizing the platform which runs online.
They use it to gather feedback from the customers which in return helps them to know what the
customer wants from them. This helps the company with enough information that helps them to
analyze the behaviour of employees. This helps the company to predict the environment and the
upcoming events that can affect the future. It gets easier for the company to deal with the
management of supply chain as they have many outlets in local areas. To improve the
relationship with suppliers they have linked them with the department of research and
development. By maintaining relation with their suppliers and dealers they are also gathering
information so that they can bring innovation into the market.
Link between all these companies
Ducati is motor cycle manufacturing firm, Lucas Batteries provides equipment's of cars to
all companies. Pirelli & C. S.p.A is the type making company. Mercedes-Benz is the leading car
manufacturing firm that provides luxurious car to consumers.
All these firms are working in same industry but in different field. Mercedes can buy
products from Ducati and Pirelli. Apart from this coordination between these firms can help all
these firms in increasing their profit. As firms that are providing raw material can get more
projects and business those which are producing cars can get quality material at affordable rates.
Hence correlation between these entities can support in getting positive results.

CONCLUSION
From the above studies it has been concluded that many factors are taken to understand the
structure of the organization that is Lucas batteries. Many approaches have been discussed and
highlighted in which company can know the scope of improvement and weakness where they are
lacking. It is clear that company needs to bring innovation into the market so that they can
maintain the standard of their profit and satisfy their customers. Apart from this company has
build a name in the market against giants such as Amaron and Exide.
REFERENCES
Books and Journal
Baruah, B. and Ward, A., 2015. Metamorphosis of intrapreneurship as an effective
organizational strategy. International Entrepreneurship and Management Journal. 11(4).
pp.811-822.
Fosić, I., Trusić, A. and Šebalj, D., 2017. Digital organizational strategy: Ticket for
competitiveness on the international market. Strategic Management. 22(3). pp.3-10.
Markus, M.L., 2017. Datification, organizational strategy, and is research: what’s the score?. The
Journal of Strategic Information Systems. 26(3). pp.233-241.
Rantakari, A. and Vaara, E., 2016. Resistance in organizational strategy making. Sage handbook
of organizational resistance. pp.208-223.
ul Musawir, A., and et.al., 2017. Project governance, benefit management, and project success:
Towards a framework for supporting organizational strategy implementation.
International Journal of Project Management. 35(8). pp.1658-1672.
Williams, N.J., and et.al., 2017. Mechanisms of change in the ARC organizational strategy:
increasing mental health clinicians’ EBP adoption through improved organizational
culture and capacity. Administration and Policy in Mental Health and Mental Health
Services Research. 44(2). pp.269-283.