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Organisational Strategy of BMW

   

Added on  2020-10-23

11 Pages2811 Words311 Views
OrganisationalStrategy
Organisational Strategy of BMW_1
Table of ContentsINTRODUCTION...........................................................................................................................3Macro environment factors of BMW...............................................................................................3Industry position:.............................................................................................................................5Internal resources and capabilities:..................................................................................................6Stakeholders perspective:.................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONOrganisational strategy refers to collection of actions taken by an organisation to achievelong term goals and objectives. These steps and actions make strategic plans and policies oforganisation and it takes a year to accomplish or complete and requires involvement at everylevel in hierarchy in which top level management plans and creates organisational strategies forlong duration on other hand middle and lower level management follows plans and policies toachieve organisational goals and objectives. Organisation strategies change time to time becausestrategies are dynamic in nature while goals and mission remain same in organisationaldevelopment. So strategy should be build after evaluation of many aspects such as goals andmissions, future plans, capabilities of organisation and many other things. This report based onBMW which is part of auto mobile industry and commonly known as Bavarian Motor works. Itis German auto mobile which manufactures motorcycle, engine and cars, founded in 1916 and itsheadquarter is in Munich, Bavaria. This report study upon main aspects of BMW included Macroaspects that influences proceedings of organisation, position of industry and its resources withcapabilities etc..Macro environment factors of BMWMacro environment consist of factors or forces that influence on overall health oforganisation (Burgess and Radnor, 2013). Macro environment in which an organisation operatesand according to them enterprise have to build plans and strategies while expand its marketshare. In that milieu consist of many factors and these are as follows in context of BMW. Political Factors:In Micro environment of business first and foremost factor is politics that directly andindirectly affect proceedings of work behaviour. The law which affect BMW is enforcement lawrelated to Co2 erosion. Recycling of products also a major factor which affects business of firm.In that scenario it has political stability that impacts on its investment otherwise it is subject ofrisk (Eason, 2014). There are some other factors such as Tax burden and risk of forthcomingriots and disagreements that influence adversely on buying patterns of consumers inorganisation.Economic factors:Factors that influence proceedings of business in economic consist of fluctuations inGDP, customer spending power, credit terms, inflation rate are different factors which affect
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works of BMW in current scenario. While deal with other countries they face problem ofexchange rate in currency. Differences in global rates affects behaviours and buying patterns ofconsumers in BMW.Social factors:Social factors influence taste and preferences of consumers in BMW as change indemography and culture of people that is consumers of organisation. Change in tastes andpreferences affect buying patterns of consumers (Estampe and et.al ., 2013). Economic conditiondirectly affects consumer perception and vehicles in which car become a status symbol of peoplethat also fuel efficient. Economic changes such as recession in economy directly affects buyingpatterns of consumers but BMW is efficient enough to eradicate inadequacy.Environmental factors:In environment consist of weather and climate which directly influence business and itsworkings and climate majorly affect some businesses such as insurance, travel and tourism andfarming industry. The main concern of BMW to protect environment and problems related torecycling body or materials of vehicles (Jensen, 2017). Now people more aware about ecofriendly vehicles that are fuel efficient and not produce harmful gases. So main focus towardsproducing hybrid cars and techno oriented vehicles.Legal factors:In legal factors consist of laws and regulations which directly and indirectly affectbusiness in US and European market of BMW. There are several implications which influenceits business proceedings by setting Euro standards in both developing and developed nations.Laws and regulations play a major role in business environment to grab attention of consumersto pace with legal regulations. Technological factors:In technological factors consist of adopt relevant and updated technology to save timeand cost to satisfy consumer needs and wants properly. In that scenario while operating indifferent countries they have to adopt relevant technologies and at that time BMW have toincrease in technological orientation to beat its competitors. Avail modern design to eliminatemargin gaps in auto mobile industry and relevant adaptations to reduce pollution by vehicles.Macro environment analysis helps to organisation to eliminate factors that effect organisationwhile deals in international market in that majorly above factors include. These factors gives
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