Strategic Management: BMW Case Study

STRATEGIC
MANAGEMENT

Cover Content
Introduction
Strategic analysis
Pestle Analysis
Swot Analysis
Porter's Five Forces Model
Conclusion
References

Introduction
 Strategic management is a very important aspect which deals with identifying and
describing strategies or policies of a business concern for quick achievement of goals.
Also this process helps in performance enhancement and developing sustainability for a
longer period.
 Strategic management includes various steps such as planning, setting objectives,
analysis as well as monitoring of results. This PPT is based on BMW which is a
German auto-mobile sector company. It has its headquarters in Munich, Bavaria. This
report encloses strategies of BMW as well as its strategic and competitive advantage

Strategic Analysis
 BMW which is one of famous automotive brand in all over the world has implemented
various strategies in the last 5 years. Due to the high competition across the globe, it
executed dual emphasis strategy, considering the customer's obsession with the brand
and minimizing the cost to increase its sales BMW soon realised that growth can not be
achieved only by higher customer satisfaction, it should also focus on cost as well as
revenue to earn huge financial benefits by surviving in the long run. After some time,
there was a decrease in the demand for cars due to many economic factors prevailing at
that time in the market.