Organisational Strategy and Leadership

Running head: ORGANISATIONAL STRATEGY AND LEADERSHIP
Organisational strategy and leadership
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1ORGANISATIONAL STRATEGY AND LEADERSHIP
Table of Contents
Introduction................................................................................................................................3
Business overview......................................................................................................................3
SWOT and PESTLE..................................................................................................................3
Five forces analysis....................................................................................................................5
Impact of macro environment variables on the present and future performance.......................6
Industry forces associated with the profit level achieved..........................................................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................8

2ORGANISATIONAL STRATEGY AND LEADERSHIP
Introduction
The retail supermarket industry in Australia is a mature industry consisting of the
retail groceries and a large food line. The retail industry has managed to implement cost
reduction strategies and managed differentiation of products and services for sustaining
competitive advantage and at the same time, ensure smooth business functioning within the
external business environment with ease and effectiveness. The business organisation
selected here as the case study is Woolworths, which has implemented effective strategic
planning for responding to the external business environment and at the same time, achieve
competitive advantage and profitability (Parisi 2013). The factor change in the future and its
impact on the profitability of the retail industry will also be focused on in this report to ensure
that both the present as well as future performance of the organisation and the industry are
influenced positively towards successful growth, development and competitive advantage in
business too.
Business overview
The business organisation selected here as the case study is Woolworths Supermarket,
which is one of the largest supermarket or grocery chains in Australia that has constituted a
he percentage of the market in Australia. The company operates in over 995 locations and the
numbers if employees are present are 115000. The company is specialised in the providing of
grocery items along with technological products, health and wellbeing products, household
items as well as baby and pet supplies to cater the needs of people whereas the online website
managed by the company has further helped in enhancing the delivery of products and
services through online shopping or e-commerce (Woolworths.com.au 2019). The company
has a revenue of A$56.726 billion, which ensures good growth and profitability in relation to
the retail supermarket sector in Australia.

3ORGANISATIONAL STRATEGY AND LEADERSHIP
SWOT and PESTLE
The strategic analysis demonstrates the company’s inclination to the strategy and how
it has influenced the organisation to achieve higher growth, development and management of
business operations smoothly. The company aims to fulfil the needs and preferences of the
customers and also influence the staffs by keeping their preferences and needs met and to do
so, the external environmental analysis is done for determining the factors and variables
impacting the business performance and industry (Cserháti and Szabó 2014). The Australian
supermarket industry is highly competitive and thus the various environmental factors, both
internal and external have created significant level of change and facilitated the development
of strategic planning, needed to maintain highly skilled workforce, good organisational
infrastructure and effective sourcing abilities too.
SWOT
Strengths
 Woolworths Supermarket Limited is
a major market leader within the
retail industry of Australia
 The company has exploited the
resources, both financial,
technological and human resources
to ensure smooth business
functioning (Johansson, Miller and
Hamrin 2014)
 The company has also managed
application of resources influenced
Weaknesses
 The poor positioning strategy has
often made the organisation fail to
segment the right market and set
prices that can meet clients’
requirements
 The price wars have affected the
company’s ability to sustain in the
competitive business environment
 The Government of Australia has
prevented Woolworth’s activity to
set higher prices for the products