Analyzing Organisational Strategy for Business Growth

This assignment requires a thorough analysis of organisational strategy, focusing on the Bose corporation's efforts to enlarge and expand opportunities. It involves evaluating the external environment, analysing competitors, and using VRIO frameworks and other necessary models to identify resources that can help gain a large market share.

Organisational
Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Macro-environmental factor........................................................................................................3
Industry Position.........................................................................................................................5
Internal resources and capabilities..............................................................................................6
Stakeholders perspective.............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Organisational strategy is a chain of actions and activities which are taken by an
organisational to achieve long term goals and objectives and these actions enables to make
strategic plan. This report is based on Bose automotive is privately held American organisation,
that design and develops consumer electronics like audio equipment. This report based on Macro
environmental factors of industry by internal and external analysis and potential capabilities and
stake holder's perspective so that important knowledge should be gain.
MAIN BODY
Bose automotive is an American private automotive organisation which deals in
consumer electronics. The company is focused on expanding market share and to stay in market
for long time period there is need to plan strategies by considering factors that mention below in
details:
Macro-environmental factor
Organisation while expand its market share in international market and to grab large
market share there is need to evaluate macro environment factors in which Political, social,
technological, environmental, economic and legal factors should be evaluated so that better
insights should be achieve (Aubry and et. al., 2012).
Political factors:
Political factors consist of many factors such as government bodies, rules and
regulations, foreign policies, labour laws, etc. are main factors that directly and indirectly effects
on legislation and strategies while deal in competitive environment . Change in global trade
plans and policies impact on operations of Bose automotive. It faces export restrictions and
burdensome tariffs with quotas of trade agreements are some important factors that affect its
proceedings. America is the country where technological factors are promoted which result in
development of organisation by increasing their sales more and more. It deals in America where
stability in politics are stated which influence its profitability. It has both positive and negative
effects such as in America labour laws are compulsory to follow it creates positive working
condition in organisation and give motivation to consumers (Cserháti and Szabó, 2014). Also, it
also creates hurdle to operate different types of laws because it enhances operating cost.
Social factors:

In social factors consist of customs, trends, age, income and population growth are major
factors that change according to time span. So, organisation have to change in product and
services according to changing needs of consumers. Bose corporation targeted consumer base is
young generation which demands more sound proof and advanced products. For maintaining
social status people are focusing on technological factors which is beneficial for company by
increasing sales and providing social status to customers (Eason, 2014). On the other hand,
coordinating with changing market trends an consumer dynamics requires lot of research and
changes which leads to excess capital investment of firm.
Technological factors:
Technological factors consist of methods and ways to produce goods and services
according to market demand. Organisation adopt advance technology according to their
competitors and their potential competitors are Grommes precision, Harman international and
Plantronics who uses high class technology to satisfy their consumers. They have to use advance
technology to give more techno savvy goods and services to their consumers. America is
promoting technology as well as bringing new technological factors which help respective
organisation in bringing more innovative products for their customers and satisfying customers
needs. While adopt new technologies it gives advance goods and services on other hand
employees become dissatisfied because they are not comfortable to adopt these technologies. It
provides methodologies which not satisfy consumer expectations but also exceed their
expectations for that they adopt new and advance technology. It gives satisfaction to consumer
but on other hand it occurs huge cost also.
Legal factors:
Legal factors consist of rules and regulation, laws that directly affects business
proceedings, therefore Bose corporation comply with different types of regulations to manage
successful and stable business operations. . In America there are strict rules and regulations of
labour laws, health and safety laws that gives strict guidelines that have to follow them to get
better results. It has employment and labour law 2018 which give important knowledge about
safety regulations at workplace. Legal factors give proper guidelines to keep business on track
and on other hand to operate with lot of laws and regulations create chaos in organisation
(Estampe and et. al., 2013). the regulation which mention above give motivation to employee on
other hand it occurs cost also.

Environmental factors:
Environmental factors basically focused on production of products with rgard to
environmental safety, less gas emissions and give more eco-friendly products and services to
Illustration 1: PESTEL Analysis
(Source:PESTEL Analysis 2019)

consumers to enhance market goodwill. . Bose corporation take important measures to give eco-
friendly products and services and dispose of waste products measures should be adopt by them.
Eco friendly products grow faith of consumers towards organisation but it occurs lot of
investment. Waste management program it save the environment that increase loyalty towards
consumers but it occurs cost also.
Economic factors:
Economic factors consist of Bank rate, credit terms and inflation rate are important
factors while dealing in particular country because these factors affect business proceedings. It
deals in products that have large margin that is opportunity to expand its market share in large
scale and deal in other market also because Bose corporation earns huge profitability. Economic
environment suffers from fluctuations that hinders organisation self-interest and on other hand it
is very difficult to deal with unstable environment to deal with adverse environment there is need
to frame some rules and regulations and apply effective measures. To handle economic factors in
effective manner there is need to evaluate distinction factors to control negative effects to gain
potential results from them. In economic environment bank rates and interest rates influence their
proceedings that impacts both positive and in negative way such as it is symbol of stability but
on other hand from that so many fluctuations occurs in economy.

Industry Position
To analyse and evaluate different aspects of industry there is need to study about porter's
five force model to gain important insights about that industry (Minonne and Turner, 2012).
Competitive rivalry:
Competitive rivalry consists of extent competition among existing firms, fierce rivals
limits the profit ratio and grab large no. of consumers. It also restricts to influence some
necessary steps should be taken such as cut cost, enhance advertisement cost and innovation
with spend more money on to improve product and services. Competition become fierce when
other organisation deals in same product with same feature in case of Bose corporation it deals in
consumer electronics and its competitors are sennheiser, sonos and Apple that are fierce
competitors so according to market conditions, organisation have to adopt innovation in their
products. Hence above scenario rivalry is high for Bose corporation.
Supplier power:
In that model supplier power consist of pressure that supplier can apply on business by
increase prices, reduce cost and lack in availability of raw material. In case of Bose corporation,
it has different type of . of suppliers that help to distribute their goods in better way. So, it has
large opportunities to take services from different suppliers (Nankervis and et. al., 2016). Hence
supplier power is moderate for them because not so much supplier available in the market.
Buyers power: Buyers power refers to create pressure by consumers to increase quality,
for better consumer services and lower prices, a strong buyer is one who make industry more
competitive and limit profit ratio of sellers. In case of Bose corporation, it has large no. of
buyers in all over world so it has large market share which help it to give potential advantage to
deal in competitive environment. Due to substitutes goods and services consumer divert towards
other products so that they can satisfy their own needs with similar products in less cost. In
above scenario it has been observed that power of buyers is high because competition is very
high and they can buy their products easily from anywhere.
Threat of substitute:
Substitute product which provides similar benefits to consumers from other industry. It
creates huge risk that face by organisation of replacement of substitutes. Bose corporation to

reduce competitive threat of substitute fir is focused on managing improvement in products and
services by advance technology and invest a lot of money. The foremost focus of firm is on
manging innovation in their products so they can easily differentiate their products from their
competitors (Parkinson and et. al., 2012). in that scenario the substitution threat is moderate
because many competitors are available but they provide distinctive features.
Threat of new entrants:
Threat of new entrants refers to threat of new competitors in respect to existing
competitors. A profitable and innovative product provider industry attracts lots of competitors
towards it. In case of Bose corporation there are large no. of competitors come in that industry to
gain higher profitability so by innovation and other necessary reforms it gains a higher position
in market. Large no. of competitors are arise in market scenario due to the globalisation and new
market opportunities that help to gain large no. of consumers and get higher profitability in it. In
there competitors includes sennheiser, sonos and Apple that influence their business so their
threat is high because they are big players.
Internal resources and capabilities
In internal resources and capabilities consist of tools and techniques with resources that
use by Bose corporation to make differ their competitors. To evaluate capabilities VRIO
framework work to give important insights about it. It is perfect for internal analysis of resources
to understand competitive advantage and weaknesses in organisation.
Value:
Value consist of expensiveness of resources and easy for marketers to obtain it. In
perspective of Bose corporation which type of products and services it provides to their

consumers so that it differentiates from their competitors. In it consist of after sale services to
consumers that is given by them to attract large no. of consumers. Wireless audio device is an
important product which is very valuable of the organisation.
Rarity:
In rarity includes how rare is product or resource. Boss corporation, provides distinctive
goods and services that are different from their competitors and cost effective also so that they
become loyal consumers of them. It provides sound proof products that have good quality of
sound so that it enhances consumer experience (Pasquinelli, 2014). There are some special
features in wireless audio device which help to provide rarity in their products and services to
their consumers their sound, comfortability and price all are important attributes.
Imitability:
Imitability consist of how difficult is to imitate resources. Bose corporation produce
goods with help of advance technology that needs higher investments. So, it is very difficult to
other companies to cope up with their products and services. Imitability is biggest threat when
other organisation at low cost start to copy their products and their features so that they can also
give best products according to Boss corporation to gain effective results. Wireless audio device
give advantage of imitability so that they gain competitive advantage.
Organisation:
After adaptation of above capabilities there is need to check that organisation is readyto
remark rarity and value of products. In case of Boss corporation, it has specialised team that
check on various prospects of resources and manage all in right manner so that effective results
should be accomplish in better manner. Hence, management system of Boss corporation is very
effective and deal in better manner (Rasula, Vuksic and Stemberger, 2012). in organisation
strategic planning is use for set priorities and on focus energy and resources to work for common
goals and objectives in organisation growth. They form the strategies that differentiate them from
their competitors.

Stakeholders perspective
In stake holder's perspective consists of important contribution that deliver by various
stakeholders in case of Bose corporation to make successful business goals and objectives. There
are various types of stakeholders that helps in gain competitive advantage in different manner
that are as follows:
Investors:
Investors are potential stakeholders in organisation that by finding opportunities and
profitability in business invest their money to gain return when organisation attain profitability.
Investors are very important for every organisation because they invest their precious money
when organisation need it. In that scenario organisation have to take care of their self-interest so
that they become loyal towards organisation by given fair returns and reveal relevant information
and data so that they can take necessary decisions in perspective of investment. In case of Bose
Illustration 2: VRIO Model PowerPoint Template
(Source:VRIO Model PowerPoint Template 2019)

corporation, it gives all relevant information with accuracy and returns also so they become loyal
towards them.
Customers:
Customers is another valuable investor in perspective of organisation because in today
scenario customer is king. In order to gain large no. of consumers there is need to build products
and services according to consumer needs and wants. So that they can get delighted experiences.
According to changing needs and wants of consumers organisation have to take necessary
reforms so that they can satisfy their needs and compete with their rivals (Ruck and Welch,
2012). With help of segmentation and targeting a large no. of potential consumers should be
attracted by it. In case of Bose corporation their potential consumers are youngsters so according
to their choice and preferences they moderate in it so that they can satisfy them properly. To grab
large no. of consumers there is need to search out their hidden needs and frame products and
services according to them so that they can get delighted experiences from organisation (Wilkins,
and Huisman, 2012). In that perspective it is very important to access important information
regarding who are important stakeholders and where they come from and their relationship. So in
case of Boss corporation they are in keep completely informed section.
CONCLUSION
From the above report it has been analysed that organisational strategy is very helpful to
gain business objectives and missions in better manner. In case of Bose corporation to enlarge
and expand opportunities there is need and want to evaluate external environment which
provides knowledge that it has some large market share to grab and positive indication that helps
in its growth and prosperity . To analyse its competitors, it has large no. of suppliers and
consumer base and it spend money on innovative and consumer satisfaction products so that it
gives large opportunities. VRIO frameworks and other necessary models give indication about
resources that have to gain large market share.

REFERENCES
Books and Journals
Aubry, M., and et. al., 2012. Organisational project management as a function within the
organisation. International Journal of Managing Projects in Business. 5(2). pp.180-194.
Cserháti, G. and Szabó, L., 2014. The relationship between success criteria and success factors in
organisational event projects. International Journal of Project Management. 32(4).
pp.613-624.
Eason, K. D., 2014. Information technology and organisational change. CRC Press.
Estampe, D., and et. al., 2013. A framework for analysing supply chain performance evaluation
models. International Journal of Production Economics. 142(2). pp.247-258.
Minonne, C. and Turner, G., 2012. Business process management—are you ready for the future?.
Knowledge and Process Management. 19(3). pp.111-120.
Nankervis, A. R., and et. al., 2016. Human resource management: strategy and practice.
Cengage AU.
Parkinson, D., and et. al., 2012. Design Process and Organisational Strategy: A Storytelling
Perspective.
Pasquinelli, C., 2014. Branding as urban collective strategy-making: The formation of
NewcastleGateshead’s organisational identity. Urban Studies. 51(4). pp.727-743.
Rasula, J., Vuksic, V. B. and Stemberger, M. I., 2012. The impact of knowledge management on
organisational performance. Economic and Business Review for Central and South-
Eastern Europe. 14(2). p.147.
Ruck, K. and Welch, M., 2012. Valuing internal communication; management and employee
perspectives. Public Relations Review. 38(2). pp.294-302.
Wilkins, S. and Huisman, J., 2012. The international branch campus as transnational strategy in
higher education. Higher education. 64(5). pp.627-645.
Online
Pestel anaysis 2019 [online].
Available through: <https://research-methodology.net/theory/strategy/7137-2/>.
VRIO Model PowerPoint Template 2019 [online].
Available through: <https://slidemodel.com/templates/vrio-model-powerpoint-template/>.