Organisational Strategy for Wizz Air: Challenges, Resources, Competitive Environment and Future Growth

ORGANISATIONAL
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Challenges faced by the company in the external environment..................................................3
Internal business situations and resources of the Wizz Air.........................................................4
Analyse the competitive environments of the company in Europe.............................................5
Strategic directions for the future growth of the company..........................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Organizational strategy gives the outline and is the sum of all the actions which the
company should undertake in order to achieve the objectives of the company. Wizz Air has been
taken and the airline serves in many cities across Europe. The report covers the challenges faced
by the company in its external environment(Larson, and Foropon, 2018). Internal business
resources and situations of the Wizz Air, its competitive environment and strategic options and
directions for the future growth in Europe and in the oversees market.
MAIN BODY
Challenges faced by the company in the external environment
Business environment is the collection of the internal and external environment elements
such as employees, customers, competitors, supply and demand and various other activities by
the government. These factors present in the environment affects the functioning of the company
and are beyond the control of the company(Stevenson, and Marintseva, 2019). Business
environment helps to identify and exploit the opportunities and helps the management to plan
and make modifications in the planning of the company which can effect the overall
management of the organization. External environment is defined as the group of those factors
which are present outside the organization but affect its operations to some extent.
The airline industry has also contributes equally compared to the other industry. Wizz Air being
an airline industry is also affected by the changes in the external environment such as Political,
Economical, Social, Technological, Environmental and Legal. The company has to face various
challenges that are present in the external environment that affects the company.
Political factors present in the country and the policies and regulation which is imposed by the
government and the company has also experienced difficulty in handling their operations in
certain circumstances(Helmold, 2019). Wizz Airline operates in many countries and every
country has to fulfil the requirements as per the government policies so it can create instability in
the United Kingdom market.
The company has also faced various problems such as the drastic fall in the demand for the
passenger due to the Covid-19 pandemic and many firms including the aviation industry was also
affected. The company was greatly affected due to the economic crisis which Wizz Air suffered