Organisational Strategy: Challenges, SWOT and Ansoff Matrix Analysis of Wizz Air

Organisational
Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Main challenges in the external environment.............................................................................3
SWOT and VRIO frameworks to analyse the internal business environment............................5
Porter's five forces model is used to examine the competitive environments.............................6
Ansoff Matrix involves strategic options and directions............................................................7
CONCLUSION ...............................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9

INTRODUCTION
Organisational strategy is the key aspect of any corporation, whether it is an established
global company or new start-up such as small based organisation. Organizational strategy can be
defined as the set of actions, that a business requires to attain its long-term aspirations. These
actions simultaneously create a strategic plan for the business. Strategic planning takes into
consideration different organisational requirements and allocation of resources among all
members, which signifies that decision-making stakeholders have access to a roadmap that is
linked across the organisation (Anthony Jr, 2019). Having roadmap and a set of criteria enables
decisions more straightforward and assists team members to attain the strategic objectives. This
report is based on the Wizz Air Organisation which is a ultra-low cost airline carrier. The
company is headquartered in Budapest, Hungary. This company serves and allocated business
across Europe and other destinations in Middle East and North Africa. It serves approximately
in 44 countries. It is founded in the year 2003. The report is prepared to discuss main challenges
that the organisation is facing in its external environment. The internal business situation and
resources of Wizz Air is analysed with the SWOT and VRIO model respectively. Later, it is
mentioned with the strategic options and directions that could be used by the chosen firm to grow
and develop its business in the UK and international market.
TASK
Main challenges in the external environment.
PESTLE analysis is the framework that is used to make strategic decisions in the
company. It is an important management tool that shapes the macro business environment. It is
involved with factors such as political, economic, social, technological, environment and legal
factors. In case of Wizz Air, these factors are highly responsible for increasing and decreasing
the productivity of the business (Bezzina, Baldacchino and Cassar, 2020). The discussion is
below:
 Political factors: These factors possesses a vital role in determining the variables that
can affect the long-term profitability of the Wizz Air in a certain country. As the
company serves in several nations apart from Europe, it is necessary for them to examine
the political stability of country in which they are operating business. It needs to consider
taxation system, government rules and regulations, political uncertainties and many