Organization in Global Context

Running head: ORGANIZATION MANAGEMENT
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Organization in Global Context
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ORGANIZATION MANAGEMENT
Q1. Organization purpose and organizational structure
Singapore Airlines Limited (SIA: SGX) is the Singaporean national carrier based in
Singapore Changi Airport. It has had rough times in recent years due to various challenges
like increased competition from Middle East and Chinese carriers. The company has not been
able to adopt to ever increasing changes in the airline industry and now seems like a follower
rather than a trailblazer it once was. As a national carrier the government owns majority of
the Airline with a 56% voting stock. However, in management of the airline, the government
has stressed its non-involvement in the management of airline while defending the hub and
SIA operates from (Albers, Baum, Auerbach, & Delfmann, 2017).
However, in its line of business, SIA has been lagging behind from the rest of the
peers like Cathay Pacific and the Emirates. Singapore airlines operates an all wide body with
aero planes like Airbus A330, Airbus A350, Airbus A380, Boeing 777 and the Boeing 787.
The total number of aircrafts is 115 aircrafts the biggest number amongst its peers. The
airline branding is done by Singaporean girls. The Singaporean airlines group has many
airline related subsidiaries which includes SIA Engineering Company that handles repairs
maintenance, and overhaul (MRO) with more than 27 joint ventures. The company is ranked
among the top 15 carriers in the world in terms of revenues and is ranked 10th in the world for
passengers carried international (Ashkenas, Ulrich, Jick, & Kerr, 2015).. The national carrier
has been told to cut costs and retrench some people who are redundant in line with the
strategy that the airline industry is using. This is to cut down on losses.
Q2. Organizational structure
What form of structure has SIA adopted?

ORGANIZATION MANAGEMENT
The airline has adopted the horizontal line organizational structure. The company’s
management is headed by the SIA Company’s board which is entrusted to carry out strategic
and executive decisions of the airline. There are three other executive [position in the
management structure which include the senior executive vice president administration,
senior executive vice president commercial and executive vice president technical (Bolman,
& Deal, 2017). . Under the management structure, there are various other senior vice
president positions assisting the three executive including senior vice presidents in each
region. For SIA, it is the communication structure that is required in flow of decision and
information. Power and informational communication in organizations occupy a different
position, and in a certain sense even oppose each other. The need to increase the volume and
content of such communication brings to life the corresponding structural formations, which
together form the communicative structure of the organization (Bowers, Oser, Salas, &
Cannon-Bowers, 2018).
Such a structure may include: committees, commissions, operational working groups,
structures that concentrate around managers, integrators, matrix forms and, finally,
headquarters. The relationship between the headquarters and the line is an indicator of the
concordance of the power and communication structure of the organization
There are various advantages and disadvantages of the adopted management structure
In the course of joint activities, people exchange various ideas, ideas, attitudes,
suggestions, knowledge, and attitudes. All this can be considered as information, and the
process of communication can be presented as a process of information exchange. It is
precisely because no organization today can do without the exchange of information,
communication can be called a connecting process. For SIA,

ORGANIZATION MANAGEMENT
Communication”and“information”although different, but interrelated concepts.
Communication includes what is transmitted and how it is transmitted. In order for the act of
communication to take place, you must have at least two people (Camisón, & Villar-López,
2014).
Functions and composition of communicative structures.
Like any other organizational structure, communication is a set of relations between the
subjects of the organization. They are determined by their specific functions, elemental
composition and configuration.
The main functions of communicative structures are as follows:
SIA has to provide bodies of direct management of the organization with necessary business
and special information, for example, calculations of various options for making certain
decisions; such information is presented in the form of suggestions, recommendations and
advice (Carlton & Perloff, 2015);
- to collect and analyze the necessary information and to ensure the smooth operation of
technical means of communication and information processing;
- plan the work of the various divisions of the organization, draw up work schedules,
determine targets, develop all kinds of standards;
- to be engaged in supply and material support daily life of the organization;
- to solve social problems facing the organization.
The elemental composition of communicative structures includes the subjects of the
organization (individuals occupying certain positions, or departments headed by them -
organizational units) that directly participate in information processes: generate, accumulate,