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Organizational Structure and Effectiveness pdf

   

Added on  2021-06-16

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Organizational Structure and EffectivenessContentsIntroduction................................................................................................................................3Company’s Structure..................................................................................................................3Company’s leadership style.......................................................................................................4Company’s strategies.................................................................................................................5Comments on the organizational structure and strategies..........................................................5Conclusion..................................................................................................................................6References..................................................................................................................................7

Organizational Structure and EffectivenessIntroductionQantas Airways is the flag bearer of Australia and the largest airline of the countryaccording to the fleet size, covering international destinations with international flights. KLMand Avianca are the two top and leading brands in the sector and hence Qantas Airways is onthe third position. It was found in November 1920 and it began its global services in 1935(Qantas 2018). The word Qantas comes from the acronym for its original name Queenslandand has a nickname called the "The Flying Kangaroo" and is also considered as te fouder ofthe of One world airline alliance. It is based out in Sydney and the main hub is Sydneyairport. Qantas had a 65% share in the Australian market and carries approx. 14.9% travellersin and out of Australia. Many subsidiary airlines run under the Qantas banner in the regionalcentres. It also owns Jet-star Airways which is a very low-cost airline which operates for bothinternational and national services in Australia and New Zealand and has many Jet-starbranded airlines.It was founded in Queensland, Winton on November 16, 1920, by Hudson Fysh, FergusMcMaster and Paul McGinness. The domestic competitor is Ansett Airlines (Qantas 2018).An early TV promotional campaign was organized in 1969 duration which ran for severaldecades and the prime objective of this campaign was aiming towards the American publicand it presented a koala. The koala was ranked one of the biggest commercial ad campaignswhich featured renditions by children's choirs.It gives sponsorship to the Qantas Wallabies which is the Australian national Rugby Unionteam. It also promoters Socceroo’s. It is the major promoter for the F1 Australian Grand Prix.It signed a four-year contract with the Australian national cricket team. It also supportedsame-sex marriage and the LGBTQ community. Qantas has several in-flight entertainmentsystems. In 2015 it signed a deal with HBO for 120 hours of television teleprogramming(Qantas 2018). Qantas offered all 12 Airbus A380s and a Boeing 747 400. It offers 14individual suites in a 1-1-1 layout.Qantas has mobile applications as well for Android, iOS and the Windows platforms.Company’s StructureThe Qantas Sales Act, under which it was privatized, had limited the foreign ownership to 49%. Other overseas carriers were subject to other limitations under this Act combining the 35

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