Organizational Analysis Reports 2022

Running head: ORGANIZATIONAL ANALYSIS
ORGANIZATIONAL ANALYSIS
Name of the Student:
Name of the University:
Author Note:

ORGANIZATIONAL ANALYSIS
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Table of Contents
Introduction................................................................................................................................1
Problem statement..................................................................................................................1
Methodology..............................................................................................................................1
Literature Review.......................................................................................................................1
Solution Development and Proposal..........................................................................................1
Conclusion..................................................................................................................................1
References..................................................................................................................................1

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Introduction
Nowadays, social media is a unique platform that will allow getting to know the
customers in a better way. Almost every company is trying to gain the benefits of social
media; thus, they can increase their customer base for the business and can establish brand
recognition in the market. Implementing marketing strategies via social media helps the
company to grow customer base and expand the operational activities of the business.
In the present modern world, it is prevalent to use social media platforms for leisure
as well as for professional use. Even marketers are trying to conduct various surveys by
which they can take full advantage of the social platform to gain profitability for the company
(Sarabdeen 2014). Researchers have propounded that use of social media can give both
positive and negative results for the company (Alexander 2014). Various studies have done to
identify whether an ethical principle is used in the social media platform or not as it is a large
platform. Before heading towards any planning, the company must identify how people use
social media (Guo and Saxton 2014). By adequately evaluating each aspect of the social
media users and keeping in mind the risk associated with any social media campaign, the
marketing strategies must be prepared as it is evident that high profit attracts some amount of
risk (Beninger et al. 2014). Therefore, it is the responsibility of the company to use accurate
social media applications that will prove to be a success for the organization. Even the

ORGANIZATIONAL ANALYSIS
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company must ensure that relevant and acceptable campaign must be launched via social
media, as it is a platform that can be either boon or curse for the company.
Problem statement
In this report, we are going to discuss various risks related to social media campaigns.
The main issue that arises in the organization was that the management of the organization
decided to launch a campaign associated with donations related to charities, and this
campaign was agreed to start via a social media platform. The main problem statement in this
case study can the following reasons:
The company was well known about the fact that social media is continuously evolving and
playing an increasingly significant role in organization marketing communication strategy.
Due to inappropriate campaign, strategy that has been adopted by the firm there is huge loss
of brand reputation for the company and the whole management is extremely concerned
about the company brand image.
Even presently, the company is dealing with risk management issues related to employees, as
most of them were not in support of this campaign.
As social media applications are popular amongst the marketers because of their
interactive nature that allows collaboration and fast, efficient information collection (Valos et
al. 2016). Nowadays, even non-profit organizations are using social media tools for
contributing to democratic governance by representing the interest of citizens and promoting
changes in public policies. However, in this case, the company must try to evaluate the risk
associated with the campaign as this launch is related to the brand reputation of the company.
It is not ethical for any business to take the help of charitable activities to gain market
exposure and to build a strong customer base (Tuten and Solomon 2017).