This presentation discusses the necessary steps to build an advertising campaign for Toby Carvery, a British carvery chain brand, to reintroduce the company's brand to a younger audience. It covers identifying the target group, formulating objectives, designing the message, identifying specific social media platforms and tools, evaluating the advantages of adopting online methods, and evaluating the resources required and what needs to be measured after the campaign is executed. The subject is Principles of Social Media Advertising and Promotion, and the course code, course name, and college/university are not mentioned.

Discover how to create an effective advertising campaign for Toby Carvery using social media and online tools instead of traditional marketing.

Principles of Social Media Advertising and Promotion

Learn about the necessary steps to build an effective social media advertising campaign for Toby Cravery, a British carvery chain brand, targeting a younger audience. Discover the advantages of adopting online methods over traditional marketing methods and the specific social media platforms and tools that can be utilized. Evaluate the required resources and tools to measure the performance of the advertising campaign.

This presentation outlines the principles of social media advertising and promotion, including the design message, formulation of objectives, identification of target groups, and selection of social media platforms and tools. It also compares online methods to traditional marketing methods and discusses the resources and costs involved in a budget. The presentation concludes with a discussion of key performance indicators and the advantages of using social media to increase marketing exposure.

This article discusses the evaluation process of a marketing campaign for Allhomes, a locally based organization that operates under its parent company, the Domain property group. It covers the activities to be evaluated, analytical tools for evaluation, phases of evaluation, and conduction of evaluation.

Hartpury University and Hartpury College

Marketing

Evaluation process of a Marketing Campaign

This document discusses the importance of measuring and evaluating the performance of marketing campaigns, specifically focusing on the advertising campaign for Great Ocean Road. It explores different activities such as TV programs, distribution of leaflets, and creating an online presence. The document also highlights the impact, recall, and effectiveness of the advertising campaign.

Principle of Advertising: Campaign Evaluation

This presentation provides an overview of practical digital marketing strategies, focusing on communication strategy, effectiveness, and the promotional aspect of the marketing mix. It includes examples and literature analysis, with a specific focus on Sainsburry's digital marketing campaign. The presentation explores the use of social media measures and provides insights into the role of digital marketing in achieving business objectives.

Practical Digital Marketing

Presentation

This presentation covers the basics of digital marketing, including strategies, communication, and examples. It also discusses the effectiveness of social media measures and the promotion aspect of marketing mix. The presentation concludes with references to further reading.

Principles of Social Media Advertising and Promotion

Principles of Social Media Advertising and Promotionlg...

Principles of Social Media Advertising and Promotionlg...

Evaluation process of a Marketing Campaignlg...

Principle of Advertising: Campaign Evaluationlg...

Practical Digital Marketinglg...

Practical Digital Marketinglg...

Principles of Social Media Advertising and Promotion

Principles of Social Media Advertising and Promotion

Evaluation process of a Marketing Campaign

Principle of Advertising: Campaign Evaluation

Practical Digital Marketing

Practical Digital Marketing