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PERFORMANCE DRIVERS OF TRANSFORMATION

   

Added on  2020-07-23

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ORGANIZATIONALBEHAVIOUR
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Table of Contents1. INTRODUCTION.......................................................................................................................12. SUMMARY OF CURRENT STATUS AND KEY ISSUES......................................................2SWOT Analyses.....................................................................................................................2PESTLE Analyses..................................................................................................................33. STRATEGIC DRIVERS OF TRANSFORMATION.................................................................44. DEVELOPMENT OF INSTITUTIONAL LEADERSHIP.........................................................8Transformational leadership for general manager..................................................................8Institutional leadership for employees....................................................................................95. PERFORMANCE DRIVERS FOR IMPROVING PERFORMANCE.....................................106. CULTURE AND PEOPLE DEVELOPMENT.........................................................................117. BUDGET IMPLICATIONS......................................................................................................118. CONCLUSION..........................................................................................................................13REFERENCES..............................................................................................................................14
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1. INTRODUCTIONOrganizational behaviour can be defined as subset of management activities that supportsmanagers in understanding behaviour of individuals and retaining them in the workplace forlonger duration. Demeanour of employees working in the corporation can get affected due tomotivation, rewards, environmental aspects (Banks and et.al, 2016). The main reason ofunderstanding organizational behaviour is to know needs of employees and fulfil theirrequirements so that they feel satisfied with their jobs. It helps in implementing effectiveleadership style and resolving conflict situations in the workplace. Organizational behaviour isthe tool that assists in developing a good team and enhancing productivity of the company.Managers always try to develop healthy relationship with the staff members so that skilledpeople retain in the organization for longer duration and they contribute well in accomplishmentof goal (Roueche, Baker III and Rose, 2014).Danone Japan co. Ltd is being taken into consideration for the present study. It is themultinational firm that operates in the food industry. It offers fresh dairy products to itsconsumers. In the year 2016 overall sales generated by the firm was €21.9 billion. It hasemployed 99781 employees those who are working across the world. Recently company isfacing many issues that are affecting its growth and now it is required to redesign its process forre-accelerating growth. The main issues that are faced by entity are poor leadership, decreasingsales volume, limited growth, Poor cultural environment in the organization. 7-S framework isthe effective assessment tool that supports managers in identifying work based problems andhelps in realigning connectivity among seven elements that are strategy, Shared value, Structure,System, Style, Staff and Skills (Breevaart and et.al, 2014). It is very important for the cited firmthat to implement 3 pillar transformation plan and involve 6 growth drivers, sustainabilityprograms and cultural development so that entity can be able to retain skilled employees in theworkplace for longer duration and can enhance its market performance. This supports firm insustaining in the market for longer duration. Recently poor leadership style is implemented byDanone Japan co. Ltd, it is required to adopt transformational leadership style so that healthyrelationship with employees can be developed. This problem is being identified by looking at theturnover rate of the company and its development programs. Thus, cited firm is required to makechanges in its leadership so that skilled workers perform well and they support in the growth ofbusiness. 1
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Current report will discuss current status of the Danone Japan co. Ltd and will explainstrategic transformation plan. It will include transformation before and after and its impact onorganisational chart. Strategies for sustainable growth will be determined in the report.Furthermore, capability development of team members, budget implications, risk managementwill be described in this assignment. 2. SUMMARY OF CURRENT STATUS AND KEY ISSUESDanone Japan co. Ltd is the French food products corporation. It is operating its businessin Paris, Spain and many other countries (Schmitt, Den Hartog and Belschak, 2016). The mainaim of the organization is to enhance its sales volume and expand its business across the world.In the year 2010 general Manager of cited firm has got changed and new manager has announcedthat till the end of 2017 entity will grow by 15%. But due to earthquake in the 20100 cited firmfail to generated expected revenues. That has affected its growth planning. Stagnant sales since2010 is another issues in the business. Due to poor financial growth Danone Japan co. Ltd hasinvested poor amount in promotion and marketing that has affected its sales volume to greatextent. Internal analyses of Danone Japan co. Ltd is explained as below: SWOT AnalysesStrength:Excellent and robust process in place: Danone Japan co. Ltd has excellent robust processthat support the firm in operating its business across the world.Global recognition: It is working internationally thus, global recognition helps the firm inearning high revenues (Caesens and et.al, 2016).Leading position: Danone Japan co. Ltd has leading position in the dairy productsindustry.Fulfil Corporate social responsibilities (CSR): It takes initiatives and support thestakeholders so that it can fulfill its CSR responsibility in the market. WeaknessPoor sales performance: It is considered as one of the major weakness of the businessbecause since 2010 its sales performance are decreasing continuously (Ibrahim, 2014).The main reason of declining sales is poor investment in the marketing and promotionalaspects. 2
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