Organizational Change Management for Future Fuels in Automotive Industry

This report discusses the need for alternative fuels in the automotive industry due to the depletion of natural resources. It covers the situation assessment, change goal, interventions, and ethical implications of using biofuel, electric/battery cars, and hydrogen fuel cells. The report also includes a change plan and selection of hydrogen fuel cells as the most effective and efficient alternative.

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Organizational Change Management
Report
5/29/2018
Student Name

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Contents
Introduction................................................................................................................................2
Implication.................................................................................................................................2
Situation assessment...................................................................................................................3
Change goal or vision.................................................................................................................4
Interventions...............................................................................................................................5
Selection.....................................................................................................................................6
Intervention/change plan............................................................................................................7
Marvin Weisbord Six-Box Model..........................................................................................9
Ethical implications..................................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

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Introduction
Future fuels can be used as the fuels which help in specialising in a waste of energy
with a strong passion to help and create a better tomorrow for the future generations by
improving the way in which the energy is using. There is a need to have the alternative
options for future fuel as the natural resources are depleting with a very fast speed. Fossil fuel
can be defined as the natural fuel which can be coal or gas. They are formed in the geological
past from the remaining of the living organism. When the living organism is buried and after
some years they are converted into the fossils which can be further used for the production of
energy. Fossil is also the renewable source of energy. The decomposing of organism takes
longer time around 650 million converting into the fossil fuel (Ehsani, 2018). The alternative
options are for future fuel are find out that includes the Biofuel, battery and hydrogen fuel
cells (York, 2012). All the alternatives have its uses in its own way. All can be used for the
future use and sustain for a long time.
Implication
Future fuel used in the car
Cars are used in our day to day lives and become a basic necessity of the life.
However, there are major issues which should be concerned. These issues are regarding the
fuels which are used in the vehicles and will lead to increase in the pollution. Increase in
pollution affects the environmental conditions of the countries. Some precautions steps
should be taken so that the pollution can be reduced and the fuels emission can be controlled.
There are few alternatives available for fuel to replace the fuel used today like petrol, diesel,
LPG etc. Using the alternatives in fuel which can be used in can be affordable for a normal
person (Road Show, 2009). There can be three possible alternatives available which can be

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used in the car. These include the biofuel, electric or battery cars and hydrogen fuel cells
(Allcott & Wozny, 2014).
Situation assessment
The automotive industry has a extensive variety of companies and organizations
involved in the project, growth and manufacturing of the new products and designs while
doing the marketing and selling of motor vehicles. This motor vehicle is run by the fuels
which are depleting day by day. So this automotive industry is also required to find out some
solution for the same. The substitute for these fuels can be the use of the biofuel, batteries in
car or use of the hydrogen fuel cells (Tomczak, Reinecke & Kuss, 2018).
Biofuel
Biofuel can be defined as the fuel which is generated through the biological process.
This fuel is created by the living organism that is plant or algae material or animal waste.
Biofuel can be used as the replacement for the fuels like LPG, diesel and petrol. Biofuel is
found to be very advantageous as this will help us to reduce the use of crude oil in the
country and help in controlling the pollution in the area. Biofuel keeps the environment clean
in certain ways. This fuel is found easy to make (Zhang & Shreeve, 2013).
Electricity and batteries
Another substitute can be the electricity or the car run by the battery which is found to
be very effective and efficient in nature as they are run on the batteries and there is no
emission of the harmful gases into the atmosphere. It will help to build the good environment.
Also, the batteries used in the car are reusable and repurposing in nature. These batteries are
recyclable in nature and can also be used in the same automobiles application, given that the
battery is in good condition to use (Dicks & Rand, 2018).

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Battery technology has come 20 years ago. The current industry’s golden child, the
lithium-ion battery, is a remarkable piece of technology. This type of battery is light in
weight and holds more energy than any other else battery. These batteries are more efficient
in nature and had the long history of batteries that precedes it. The lithium-ion batteries are
used by the almost in all the consumer electronics (Goldstein, 2018).
Hydrogen fuel cells
The third alternative can be the use of the hydrogen fuel cells. It will work as a great
replacement for the fossil fuels. Hydrogen can be obtained from the many sources. These
sources include the air and other domestic resources. Hydrogen has the potential for having
the zero greenhouse gas emission in the atmosphere which is very beneficial to the
environment and habitats living there. It only releases the water vapor and warm air (Allcott
& Wozny, 2014).
In the recent years, the automotive industry has to adopt these changes which are
prevailing in the environment. The natural resources are depleting with a very fast speed, so
to have fuels for the future generation some alternatives should find out today and start
implementing in the environment. To have the active adaptation of these alternatives in the
environment these should be made cost-effective for the person to use. The maximum reach
of these alternatives can be made when these will be affordable by the person. The transition
should be done from use of petrol to the use of these substitutes (Sharaf & Orhan, 2014)
Change goal or vision
The change goal or vision in the automotive industry is to make such alternatives
which can be used in future when the natural resources are no more exist. By 2030, the

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automobile industry wants to grab the 50% share while having the use of hydrogen fuel cells
in the market (Sanyal, 2018).
Interventions
In next 2 months Development of such vehicles
In next 4 months Testing the product
In next 6 months Communicating and spreading the awareness
about future fuels
After 1 years Launching the new vehicle which are not run
on fossil fuels
After launch Making promotions and using different
marketing techniques
After promotion Make the product simple and easy to use by
creating its demand in the market
In last Cost effective by using economies of scale
The goals of the automotive industry have been changed when they analyse the need
for the change in the environment. When the industry realizes that in near future the fossils
are no more to run the cars. When industry found that their employment and business are
going to dip down due to the scarcity of the resource, then the need for innovation in the fuels
arise. The industry should start work on generating and creating the new substitutes for the
same. Industry tries to develop such vehicles in the market according to the future needs and
requirements of the people. The testing of the vehicle produced should be check by using the
surveys and pilot testing. The use and benefits of using these substitutes and vehicles should
be communicated to the people at large and spreading the awareness of using the same. The

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need for using this type of vehicle should be communicated through the use of media at large
(Sadeghinezhad, Kazi, Sadeghinejad, Badarudin, Mehrali, Sadri & Safaei, 2014).
After communicating the use and need of such type of vehicle in the market, the
launch of such vehicles will be done by the industry in one year. Early prevention is better in
vehicles as they are the basic necessity now for each and every individual. After the launch of
the vehicle, the marketing and promotion of the vehicle are done in the market at large scale.
The product developed should be simple enough so that it can be understood by the people
easily. The acceptability of this type of vehicle can be made in the market when they are
affordable for them and their life will be long as the cars and vehicle run by the fossil fuels
(Sallee, West, & Fan, 2016).
Selection
In the next 20-30years, the only fuel remains for running the car will be hydrogen fuel
cells. This fuel is a renewable source of energy which will be suitable and perfect for the
long-term plan. These hydrogen fuel cells can be produced anywhere irrespective of the
climatic conditions and other factors. These fuels are also helpful in producing the electricity
to make the automobile work and they did not need to charge the car. This leads to the
normal usage of the electricity which will not lead to any kind of pollution in the
environment. Also, these types of car have the good mileage as compared to others.
According to the SOS California, the models of the hydrogen fuel cell car take less than 10
minutes to fill the tanks and ranges from 200-300miles which is almost same as any petrol or
diesel cars today (Brynjolfsson & McAfee, 2014).
Uses

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The hydrogen fuel has more energy-rich per kilogram than petrol or battery-powered
electric cars. It does not produce harmful gases in the emission; it only produces the water as
exhaust. Hydrogen fuel vehicles have a capacity to faster fuels than the electric cars (Krupa,
2014). The fuel cells have higher efficiency than diesel and gas engines and are more
powerful also. Fuel cells can substitute the pollution caused by the burning of the natural
resources that is fossil fuels; for hydrogen fuel cells, the only by-product at a point of use is
water. These hydrogen fuel cells have more resistance and have low-temperature fuel cells.
They are ideal for the military purpose also as they have the low heat transmission also as its
characteristics (McGlade & Ekins, 2015).
Intervention/change plan
From the graph, it can be clearly viewed that the user of the biofuel is good for
maintaining the atmosphere in the environment. Use of biofuel is better than the use of the
diesel, crude oil and harmful fuel which contributes to the depletion of ozone layer.
(Source: Stephen Grinwis, 2014)

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The discoveries of huge petroleum deposits kept gasoline and diesel cheap for years
and hydrogen fuel cells is largely ignored by the people as it is quietly expensive rather than
these fossils. However, in the recent years, the rise in the oil prices moves the customer to
shift towards the hydrogen fuel cells. Another concern for moving towards this hydrogen fuel
is the environment protection from the global warming caused by the emission of the carbon
dioxide (Brynjolfsson & McAfee, 2014).
Cars are a major source of the atmospheric carbon dioxide, the main reason for the
greenhouse gas that causes the global warming. But with the use of hydrogen fuel cell, the
emission is only of the water vapour which will not affect the environment. The change in the
use of fossils is necessary to do because the natural resources are depleting at a very fast
speed and resources are scarce in nature. So the need to find out the substitution is very
necessary to have the use of cars and vehicles. Oil is limited resources that come from the
specific material whereas biofuels can be manufactured easily from the wide range of the
materials which include the wastage of crops, manure and other waste by-products. This can
be also called the recycling of the resources (Brynolf, Fridell & Andersson, 2014).
From the graph, it is evident that the use of the hydrogen fuel cells is more effective in
use with the passing of time. In the year 2006, the cost incurred in producing the hydrogen
cells is much more than the producing the hydrogen today. The use of hydrogen cell is
effective as well as efficient in nature. In year 2006, producing the hydrogen fuel cell cost
$124/kW. But producing the hydrogen fuel cell today will cost only $50/kW which the
company trying to reduce more so that ach and everyone can able to afford it. The industry is
targeting to reduce it to $40/kW by the end of the year 2020 which will be proved to be an
excellent performance in the automotive industry. The ultimate target of the automotive
industry is to reach the cost to only $30/kW in the future (Mohr, Wang, Ellem, Ward &
Giurco, 2015).

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.
Another aspect that can be taken into consideration is that the fossils take so much of
the time to produce whereas the hydrogen fuel cells can be made easily and in less period of
time. The production of hydrogen fuel cells can be made locally whereas the fossils have to
be exported from the place of production to the place of consumption. Biofuels are important
in view of the nations. It became the country and nation self-reliant as they do not have to
depend on the foreign energy (Yoo, Markevich, Salitra, Sharon & Aurbach, 2014).
Marvin Weisbord Six-Box Model
The Six model framework is made by the American Analyst Marvin Weisbord to
assess the functioning of the business. It is a general framework and can be applied to a wide
variety of organization. This approach gives importance to the planning, incentives and
rewards. The approach focuses on the inputs and outputs of the business. The six box model
is comprised of the following components:
Purpose
The purpose refers to the type of business run by the company. In the purpose the
nature and size of the business is discussed. The current market of the business and the
market in which the company is planning to move are highlighted in this. Moving towards the
development of future fuels by the automotive companies, they have to expand their
operations in the new areas of sustainability (Qureshi, Zaman & Shah, 2010). The
sustainability should be achieved while considering the protection to the environment.
Structure
The structure of the organization depicts how division of the work will be done so that
the specialisation in the organization can be achieved in less period of time. In automobile

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industry, the work of developing the future fuel by hydrogen should be done by dividing the
work in different department so that work can be done in less span of time.
(Source: Stormbal Consulting, 2016)
Relationships
The relationship between the levels of management has been maintained in the
organization. The decision by the management should be taken in the way that will reduce the
conflicts among the organization and the spirit of coordination and integrity will be there. Not
only the coordination is required in human resource but the coordination is also maintained
with the technologies used in the organization. The conflicts should be handled effectively
whenever it arises. The relation between the industry and environment should be made in
such a way that the new development will not harm the environment.

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Rewards
A reward refers to the incentive connected with the performance. When the company
is forcing the employees to produce innovative and sustainable fuel for the environment, it
should be given some incentives. The employees who give the innovative ideas and take
steps to implement the same should be given some part above then the salary. It will develop
the positive culture in the business that will run from top to bottom. In developing the
hydrogen fuel cells by the employees, the incentives will be offered to the employees
(Jehanzeb, Rasheed & Rasheed, 2012).
Leadership
The leadership is maintaining the balance between the leader and its subordinates in
the organization. Coordinating, communicating and motivating the employees is the work of
leader which will help the business to have effective innovative idea in the business. When
the organization has positive culture, it will reflect in the work performed by the individuals.
The leader should promote the measures to protect the environment while making the
substitutes for fuel.
Helpful mechanism
The helpful mechanism refers to the coordinating the technologies in the business.
The technology new adopted and developed in the business should be managed properly. In
the automobile industry, the introduction of hydrogen fuel cells should be made done with
coordinating with all the resources available. And coordination should be done in a way such
that the environment will always be protected (Durmusoglu, Jacobs, Zamantili Nayir, Khilji
& Wang, 2014).
Ethical implications

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The ethical implication is that the hydrogen fuel cell should be used by the industry
for the future fuels. The ethical issue that should be concerned when producing the hydrogen
fuel cells is that the development of biofuel should not be made at the expense of the people
essential right that means the sufficient food, water, health rights should not be hampered.
The use of hydrogen fuel cells should be environmentally sustainable. Hydrogen fuel cells
should contribute to the net reduction of the global warming effect and greenhouses gases.
Another ethical implication should be considered can be the distribution of cost and benefit of
it on the equitable grounds (Plötz, Schneider, Globisch & Dütschke, 2014).
Conclusion
From the above discussion, it can be concluded that there is need to produce the
alternatives for the future fuel consumption. The fossils fuels are insufficient to meet the
requirements of the individuals as the quantity demanded by the individuals is more and the
natural resources are less to fulfil the needs and demand of all. So to overcome this problem
of scarcity in the resources, various other alternatives are taken by the country in which three
alternatives are identified for the substitution of the car fuel. All these have its advantages as
well as its disadvantages. The biofuel, electricity or use of batteries and use of hydrogen fuel
cells are the three alternatives for the future use of a car by using these fuels. As fossil are
depleting with time.

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