Organizational Change Theory and Practice: A Case Study Analysis of Acrow Formwork and Construction Services Limited

This case study analysis discusses organizational change and possible problems faced by Acrow Formwork and Construction Services Limited. It includes a thesis statement, case study analysis, addressing resistance to change, change intervention table, internal and external diagnosis, literature review, and more.

Organizational change
Organizational change theory and practice
Organizational Change
Name of Author
University Name

Table of Contents
Introduction...........................................................................................................................................1
Description of business......................................................................................................................1
Thesis statement...................................................................................................................................1
Case study analysis................................................................................................................................2
Conclusion.............................................................................................................................................9
References...........................................................................................................................................10

Introduction
Organization is accompanied with the complex set of functions and activities in which
various functions are performed to achieve the set objectives and goals. In this case study
analysis, organizational change and possible problems faced by company has been discussed.
In this case study, proper organizational work functions and changes required to make the
business efficient are undertaking.
Description of business
The business organization which has been selected is case study is Acrow Formwork and
Construction Services Limited. It has been incorporated in Australia and running its business
on international level and indulged in trading and distribution activities. This company has
been listed on the Australian Stock exchange. It has more than 900 employees in its business
who are providing their efforts to implement the strategic program. The current share price of
company is $0.01 (3.64%) which has reflected the 3.65% movement in negative manner. it
reflects that company has destructed its business and resulted to lower down the value of its
business in long run. The sustainability of the business could be assessed by using the
financial analysis. The profitability of company has shown the increment of 20% since last
three years. In addition to this, company has increased its overall employees strengthen by
12% since last five years which shows the positive indicators for the future growth of the
business (Keynes, 2016).
Thesis statement
The thesis statement is accompanied with the needs and process system which company
should comply with a view to strengthen the overall outcomes to clients and efficiency of the
business at large. The organizational changes are the major process to prepare the company
against its external and internal challenges. Ideally, the organizational changes provide the
foundation for the innovation and creation to create the core competency and cost leadership
strategy in the business outcomes.
Case study analysis
In this case, it is observed that company has been facing complexity in the business and in
order to mitigate these issues, Acrow Formwork and Construction Services Limited needs to

adopt the advance technologies and system. The main outcome which is expected from the
advanced system process is related to establish the automation in the business process system
which will add value to the employee’s functions and client’s satisfaction at large. However,
new organization system process is designed to set up to establish the automation in the
business.
The current reality of the business process is very complicated for instance gateway payment
of the business is less cumbersome and showing the less effective business. In addition to
this, complicated work function has also lower down the effectiveness of the communication
system process in organization. This shows that company needs to implement the strategic
program and cyber computing system in its business process to increase the overall outcomes
and efficiency of the business.
The gap between the current reality and expected outcomes could be mitigated by using the
strategic program and cyber computing system in the business process. This new advance
technologies and online system process which will establish the automation in the business
process system (Basile, & Faraci, 2015).
The proposed change in the business will be using the cyber computing enterprises resources
planning in the value chain activities. It will set up the proper automation in the business
process and implement the strategic program which will add value for the better work
satisfaction program. This proposed new program will reduce the complexity of the business
and lower down the process work (Martins, Rindova, & Greenbaum, 2015).
The resistance and issues in the business process of strategic program and cyber computing
system implemented in Acrow Formwork and Construction Services Limited is related to the
employee’s behaviour and team work program. Many of the employees resist change in the
business due to the fear of new change in business (Lindgardt, et al.. 2009). They find issues
in coping up with the new undertaken work and learning new working process. This type of
work program not only lowers down complexity of the business but also increase the overall
outcomes of the business (Massa, & Tucci, 2013).
The proposed change in the business is to install new work program policies and adoption of
the advance cyber computing system. It will set up online channel program which will
strengthen the communication process and implement the proper strategic program in

business. However, it will require new training and development program and implemented
strategic workforce policies (Malhotra, 2010).
Address any resistance to or other barriers for change
The main resistance in the business process system for the change arise when employees find
difficulties to cope up with the new advance system. Acrow Formwork and Construction
Services Limited needs to establish the linkage between the employee’s growth and
organization development. If this linkage is established in the employee’s growth then it will
give the proper outcomes and motivate employee to meet their targets. It is the way to set up
proper work program and implement the strategic work functions then it will establish the
proper automated program in value chain activities (Sosna, Trevinyo-Rodríguez.,.,&
Velamuri, (2010).
Change agents and assess if they are willing and able
The change agent in business is those who bring new technologies and system process in
business. If this process is undertaken then it will add value to clients and establish the
automation in the business process (Gambardella, & McGahan, 2010). The management
department are the key managerial person who takes all the key decisions and proper strategic
program is undertaken to implement the proper strategic program. These all the managers and
employees will be the key persons who will bring the changes in the existing process system
of the organization. These agents are the key persons who will make the possible changes by
implementing the strategies process in business. It is analyzed that in order to install new
technologies, managers need to hire expert employees in the business process. Afterward,
proper training and development program will be undertaken to implement the proper
strategic program and implemented strategies in the business process (Begum, & Pereira,
2015).
Analysis of the change required to implement in business
The main change which needs to be undertaken in the business process is required to make
the several process system automated. The automation in the process system could be done
by installing the new cyber computing system in the business process. However, training and
development process will be the main foundation for adapting with the changes in the

business process. The change implemented in the business will be feasible as company could
easily establish the strategic alliance in the business (Wright, & Nyberg, 2017).
Implication of the change
The change could be implemented in the business of crow Formwork and Construction
Services Limited by hiring more IT expert’s employees and installing new cyber computing
system. However, it will set up the proper automation in the process and also implement the
proper strategic program (Keynes, 2016).
Positive and negative impacts of the change
THE main positive impact of change would be that company will have automation in its
various processes and also lower down the complexity of the business. Nonetheless the main
negative impact of this change is related to increased employee turnover. It will also increase
the overall complexity and cost of production of the business in initial time (Hatch, 2018).
Change intervention table
Particular Change required
Underlying idea The main idea of change required in the
business is related to installing the new cyber
computing system in the business.
Description of the business The main requirement of installing new
business process system is related to lower
down the complex business process and
establish automation in the process system of
the organization (Montano, & Kasprzyk,
2015).
Details and comment Company will have to arrange more capital
and resources to implement the new change

in the process.
Role IT experts will be indulged in training and
development and matrix project system will
be adopted to make the changes in the
business process system.
Major Factor The major factor and motivation part of
making changes in the business is related to
lower down the complexity and strengthen
the automation work process in system.
Contribution It will require collection of primary and
secondary sources of data to implement the
proper strategic program (Montano, &
Kasprzyk, 2015).
Change level This change level should be adopted in all of
its business process and proper linkage will
be managed to make the business effective.
Internal and external diagnosis
The change means the alteration of the process system of the organization or status quo or
making things different. Organizational change is the process through which organization
moves from its present state to some desired future state to increase the overall outcomes of
the work functions. The internal work functions of the company could be assessed by
evaluating the SWOT of company (Davis, et al. (2015).

Strength- the Acrow Formwork and Construction Services Limited has strong brand image in
its business. The strong creative business functions and innovative process system will add
value in the business functions.
Weakness- It has been observed that with the complex business structure and legal
compliance program is the major weak point for Acrow Formwork and Construction Services
Limited. Company has to face high penalties if it fails to comply with the applicable rules and
regulation of Acrow Formwork and Construction Services Limited.
Opportunity- The main opportunity of Acrow Formwork and Construction Services Limited
is to increased profitability of the market which reflects that company could easily market
share and overall turnover (Metcalfe, 2018).
Threats- The main threat of company is to compete with the new entrants who are tapping
this trading and distribution industries with their advance technologies and system.
External analysis
The external analysis of the market is done with a view to analysis the external business
factors which assess the political, social, legal, environment and legal business factors.
Political- The political environment of the Australia is accompanied with the rules and issues
policies which need to be complied by the every Australian company. The Political
environment of Australia is stable which reflects the positive factor for the future growth of
the business (Montano, & Kasprzyk, 2015).
Economical- The Australian economic is showing the strong position and GDP per capital of
country is 49,927.82 USD (2016) which is 2 % higher as compared to last year data. In
addition to this, the purchasing power of the people is also increasing which shows the
positive indicators for the future growth of the business.
Technologies- With the increasing ramified economic changes and complex business
structure, each and every organization needs to adopt the advance technologies. The creation
of the advance technologies are the major foundation to create core competency in the
product differentiation and cost leadership strategy (Montano, & Kasprzyk, 2015).

Environment- It is observed that environment of the Australia is showing the positive
indicator for the future growth of the business. The environment of Australia reflects that
company could easily arrange the resources for the future growth and effective business
functioning.
Legal factors- The legal factors are related with the applicable compliance program. Each and
every company in Australia needs to comply with the workman compensation act, listing
rules and regulation and other Australian laws (Montano, & Kasprzyk, 2015).
Literature review
Overview of Change theories and model
Literature
As per the views of Metcalfe, (2018), it is observed that each and every organization needs to
implement the proper strategic program to cope up with the changes in the environment. It is
observed that changes may be regarded as one of the few constant of the recorded history.
The industrial development and ramified changes in the economic growth plays a pivotal role
in the requirement of the changes in business. It is analyzed that if company uses the proper
strategic program then it will assist in coping up with the changes need. The theory of change
is the specific type of methodology for planning and assists in evaluation of the work process
which required to be adopted for the effective business functions program. The theory of
changes divulges the long term strategic goals and maps which identify the necessary
changes and pre-strategic program. This process system assists organization to prepare the
shield against the future growth and strategic work program which will eliminate the possible
issues and work program in determined approach. There are several changes theories which
need to be undertaken by the organization to meet its current and future challenges.
Lippitt’s Phases of Change Theory
As stated by Montano, & Kasprzyk, (2015) it is reflected that this theory emphasises upon the
on the roles and responsibilities of the change agents than evaluation of the changes required
in business. This theory firstly requires the possible changes and implemented Lippitt’s
Phases of Change Theory shows that company needs to follow seven key steps to implement
the changes in its business such as diagnose the issues, asses the motivation factors to

implement the changes, resources required, selecting the progressive change objects, role of
change agent, maintain the change, gradual termination of the existing work function through
the strategic program. This strategic change management is implemented by setting proper
norms and work functions program.
Prochaska and DiClemente’s Change Theory
As stated by Sikdar, & Payyazhi, (2014) it is reflected that the change theory divulges the
process system based on the moral change behaviour. It is observed that company needs to
assess the proper work functions and complication in the business process which needs to be
covered by organization. It is analyzed that first aspect of the model reflects the movement of
the international change which is required to meet the current and future liabilities of the
business at large. If company wants to implement the implementation of the strategic
program to make the changes in business then management department of company should
adopt the proper training and development program in business. If proper training and
development program is undertaken then employees could be more adapted towards the
adopted changes in its business (Doppelt, 2017).
Social Cognitive Theory
As per the views of Basile, & Faraci, (2015), it is reflected that this Social Cognitive Theory
reflects the perception, value, belief and personal view of the employees. This theory focuses
on making the business work process more employee oriented and developed employee
oriented work culture. This wills also organization to have more creative and innovative work
functions program which will add value for the future business value (Fullan, 2014).
The Theory of Reasoned Action and Planned Behaviour
This theory divulges how the action and behaviour of employee could influence the work
functions of the organization. If company adopt new policies and program then the same
must be communicated to employees through the organization work meeting program and
conducted seminars. The theory of planned behaviour consists of concept of the perceived
behaviour over the opportunity, resources, skills and implemented program which will add
value for the effective business functioning (Nelson-Brantley, et al. 2018).

This change curve shows how employees will adapt with the changes in the business.
However, proper persuasive strategic program and implemented strategic program will
require the change work functions. It will divulge the process to accept the changes in the
business (Lawrence, 2015).
Conclusion
Organization change is the part of the organization functions which should be made to
create the organizational work functions program. Organization change is required to create
the core competency and competitive advantage in the business functioning. Acrow
Formwork and Construction Services Limited could use cyber computing system process to
implement the automation and change in business.

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