Organizational Communication Theories and Strategies for Overcoming Barriers in Hays Travel

This report discusses organizational communication theories and strategies for overcoming barriers in Hays Travel. It covers the bureaucracy theory, acceptance theory of authority, communication theory, and Theory X and Theory Y. The report also identifies barriers preventing people from booking holidays abroad, such as informative, culture, physical, emotional, and organizational barriers. Hays Travel's strategies for overcoming these barriers include making communication clear, ensuring the right time of communication, using easily understood languages, making clear and short points, and taking care of body language and message tone. The report concludes with recommendations for Hays Travel to improve communication and reduce barriers.

Project 2 Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories of Organizational communication.................................................................................3
Barriers preventing people from booking holiday abroad ..........................................................4
Hays Travel strategies for overcoming to such barriers .............................................................5
Recommendations........................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Organizational communication is referred as one of the most important area of the
business management for increasing the coordination among the employees and the
management. The current report will be based on Hays travel company, which offers one of the
best customer service and holiday packages for the customers.
The report will explain theories of organization, barriers which prevents people from
booking holidays abroad and implemented strategies for reducing for overcoming these barriers.
MAIN BODY
Theories of Organizational communication
Organizational communication is a wide area which is applicable in all types of
businesses and it is beneficial in effectively managing the daily activities of the business. There
are different theories which may explain the different methods which are used by various
organizations to increase their productivity in the business. The bureaucracy theory is a formal
type of communication structure which is ideal for an organization to introduce a hierarchical
structure of communication in their business environment (Barbour, Gill and Barge, 2018). This
structure may be useful for an o0rganization to organize their communication where the
employees may report to their superiors and increase their efficiency to manage their work
appropriately. It may provide the businesses to have a control over their workers by having a
chain of command in their organizational structure.
The acceptance theory of authority suggests the three important function which are
important for organizations such as communication, maintenance of feelings of self respect and
coerciveness in formal organizations. It may help in establishing effective channels for
communication in the organization which may be helpful for the employees and the management
can be useful in improving the decision making process. The communication theory is beneficial
for the businesses for establishing short and direct lines of communication in their business
environment and improve the sustainability of the business. These effective channels are useful
to provide a better experience for the business to increase their popularity and gain success in the
competitive environment.
The Theory X and Theory Y is one of the most appropriate organizational
communication theories which focusses on improving the motivation of employees by providing
them with rewards and appraisals on the basis of their contribution. This approach of the

businesses may be beneficial in order to increase the productivity of the business and establish
better relationships between the employees and the management (De Benedicto and et.al., 2018).
This motivation may be helpful for the business to improve the overall contribution of the
employees towards the success of the business.
Barriers preventing people from booking holiday abroad
Informative barriers -
At the time of Covid-19 people was unaware about the process of documentation for
travelling and lack of information forms the informative barriers to them. It created several
issues for them in making their decision regarding the procedure and step to discuss for their
documentations. It created issue sin the communication as well this reflects to the issues
company as well. With lack of information about sources people are unable to make their
decisions as the clear communication resolves the issues more clearly.
Culture barrier -
People were not clear about the knowledge of culture and rules and policy for booking in
other countries. Lack of culture knowledge prevented them for making booking abroad (Marsen,
2020). The situation was not able to meet the booking requirement of people and also they didn't
have ideas about the protocols are being followed in other countries which created the issues for
them in understanding and managing the situations.
Physical barriers -
This barrier distracts the flow of effective communication among people, it is human
made and natural. At the time of pandemic it forms the drastic challenges for Hays Travel as
people were not considering moving out to travel from one country to another. People were more
concerned about their hygiene and safety purpose, and they believe in restriction for not going
iout and maintaining the social distance for personal safety.
Emotional barriers -
In the situation of pandemic people were not allow travelling outside due to the following
restrictions for their safety purposes. This made them nervous about unable to travel from
anywhere with any of the travelling company (Sanders and et.al., 2020). While many of the
people who were in the outside places they faced the major issues of going back to the place
where they live. Whereas many of them have to cancel their bookings due to arriving of the
negative upcoming.

Organizational barriers -
At the time of pandemic Hays were not clear with the policies and guidelines of
government which was not clear and not specifically cleared with them of what is going around.
It builds the confusion of which country is red zone and which one is not, several issues were
faced by the agency, and they were unable to manage their services in those circumstances. This
barrier unable them to provide services to their customers and the requirements were not met
which leads to the loss outcomes.
Hays Travel strategies for overcoming to such barriers
Making more clear ideas -
To overcome with the commu8nication barriers it should be clear about what kind of
discussions are being made and whenever speaking it is must be clear about the message what
the individual want to speak out. With the clear communication it is easy to convey in effective
way and decrease the confusions. This provides support to the physical barrier of company.
Ensuring time of communication is correct -
The right time of communicating is benefits in term of getting the response at the same
time period while communicating with each other should be clear so it should be easy to
understand and for Hays travel it is important to provide more solutions with communicating to
different people (Mehra and Nickerson, 2019). This strategy will naturally improve their process
of working and more they can provide solutions to people at the right time.
Using languages which can b easily understood -
It should be clear and simple while communicating with people as it will reflect to their
behaviour, and using different kind of languages help to deal with various people.
Communication must be meaningful, and vocabulary should be proper to create the positive sign
whenever communications are being made. So this concludes in positive aspect of the company
as well as by using this strategy they can level their progress to up come with barriers. It will also
keep them informative about different people and their thought process.
Making the clear and short point -
While writing the message it should be clear so that it will be more attractive to people and short
note will highlight differently and readed by more people rather than lengthy message. The
company can reduce their information barrier by this, with lengthy messages it tends to lose the
people interest and most of the time it is ignored most of the people.

Taking care of body language as well as message tone -
The body language and tone of talking behaviour shows the person identity and
appearance of behaviour. Hays follow this strategy in good terms with making the good relations
with people and interact more with new people . The behaviour will reduce the barrier and
people are likely to get the positive behaviour in such situation, whereas having the rude or
misbehaviour tend to decrease their relations which they are trying to get. So the person who
making the communication is able to attract more target customer on the way of how it behaves
with others. The body language reflect with the identity of person and it analyses the behaviour
of individual as well.
Recommendations
For reducing the communication barriers Hays can implement their strategies in much
better terms which includes the enhancing their communications more clear with peoples. Also,
they can be clear and known about different languages so it will be easier to come with positive
outcome. They can make communications on the basis of checking out proper time and place for
communication with person at right time, as this is the major role in solving the barrier
(Riforgiate, Gattoni and Kirby, 2019). The barriers can also decreases by enhancing their service
capability and asking question from people and get their views, checking that individual has
understood everything clearly. By paying attention to negative sources and improving the sudden
changes will resolve their barriers, and they will communicate in better terms. This effective
feedback may be useful for the organization in order to increase their sustainability and gain
better advantage in the industry.
CONCLUSION
According to the above report it has been concluded that there are several communication
theories which are effective to establish better relationship among the employees. There have
been various barriers that have arisen for the business which prevents people to book holidays in
abroad. The organization has prepared appropriate strategies for reducing the negative impact of
these barriers on the organization success. It has been beneficial for the organization to use these
strategies and increase the overall productivity of the business.

REFERENCES
Books and journals
Barbour, J.B., Gill, R. and Barge, J.K., 2018. Organizational communication design logics: A
theory of communicative intervention and collective communication
design. Communication Theory. 28(3). pp.332-353.
De Benedicto, S.C. and et.al., 2018. ORGANIZATIONAL COMMUNICATION: A
THEORETICAL DISCUSSION. Revista Reuna. 23(1). pp.20-37.
Marsen, S., 2020. Navigating crisis: The role of communication in organizational
crisis. International Journal of Business Communication. 57(2). pp.163-175.
Mehra, P. and Nickerson, C., 2019. Organizational communication and job satisfaction: what
role do generational differences play?. International Journal of Organizational
Analysis.
Riforgiate, S.E., Gattoni, A. and Kirby, E.L., 2019. Organizing the organizational
communication course: Content and pedagogical recommendations. Journal of
Communication Pedagogy. 2. pp.7-11.
Sanders, K. and et.al., 2020. Unraveling the what and how of organizational communication to
employees during COVID-19 pandemic: Adopting an attributional lens. The Journal of
Applied Behavioral Science. 56(3). pp.289-293.