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ORGANIZATIONAL CREATIVITY AND INNOVATION

   

Added on  2022-08-19

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Running head: ORGANIZATIONAL CREATIVITY AND INNOVATION
ORGANIZATIONAL CREATIVITY AND INNOVATION
Name of the Student
Name of the University
Author Note
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ORGANIZATIONAL CREATIVITY AND INNOVATION1
1. In the students view, how does innovation and strategy work together at Alibaba
Group?
Alibaba Group, in this context, can be considered as a technology organization from the
state of China and have their presence across the world. They are specialized in e-commerce,
internet, retail and technology (Alibaba.com 2020). The management of this company used
innovative ideas in their overall business operations which includes designing the strategies
according to the requirement of the people in various regions and nature of the business
environment of those particular regions and implementing them. This has resulted in an
extensive growth in the e-commerce business of this globally reputed business firm. The
innovation system is comprised of an ecosystem, where there are both businesses and
consumers of different types who are interacting with one another along with the business
environment, which includes the online platform, through where the people will be able to
utilize the products and services that are sold by this multinational business house. The
strategies that are designed and implemented by the management of this business entity
includes the resources that are required to access and use the online platform, through which
Alibaba are performing their business operations across the whole world. This has led them
to become one of the top 10 most highly valued organizations in current business scenario.
Smart business is followed by the management of this Chinese company, and advancement of
technology is fully used in overall business operations that are performed by this organization
(Rui 2018). Smart business techniques assist this company to adapt the market scenario along
with the business environment, where the requirements of the consumers are ever-increasing
and rapidly changing, apart from gaining the competitive advantage over the rival business
houses like Amazon in context of the global business e-commerce market. They have
separate plans for their separate businesses and this diversification of the strategies help the
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management to target different segments of people separately and satisfying their
requirements successfully (Holmes 2014).
2. Identify the innovation approach the company has successfully used to identify
customers’ needs, and how did it help them to continue to stay ahead of the
competition?
The management of Alibaba Group leverages fresh technologies of data intelligence and
network coordination throughout their business operations that are spread across the world.
The efforts of thousands of business entities from the market place of China are harnessed in
order to develop an ecosystem which is smarter, faster and more efficient than other
traditional business or rival business houses that are present in the global market places where
Alibaba is present. It has been already discussed that the overall innovation system that is
followed by the management of this business entity includes an ecosystem, where there are
both businesses and consumers of various types who are involved in interacting with each
other in the business environment, which includes the online platform. The management are
identifying the needs and wants of the people through this system and purchase the products
and services that are sold by this multinational business house through there e-commerce
platform (Tan et al 2015). This has helped this company to become the leading e-commerce
platform currently and successfully gains the competitive advantage over others who are
present in the global business environment (Bashir and Verma 2017). The strategies that are
designed and implemented by the management of this business entity includes the resources
that are required to access and use the online platform, through which Alibaba are performing
their business operations across the whole world. They are doing so by delivering the product
that are purchased by consumers across the world and satisfying their ever-increasing
demand. Using technologies like datacentre cooling, blockchain and machine learning helps
them to differentiate their services from other e-commerce giants that are present in global e-
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